Digital Media Buyer

WHO WE AREReflex Media is a next-generation high-tech marketing company led by our Founder & CEO, an MIT alumni. Based in Las Vegas, Nevada, our company operates as a 100% remote organization, and as such, we are seeking to hire the best talents nationwide (as well as worldwide). Our business is as much data, software, and artificial intelligence as it is business operations and customer service. We also create at the forefronts of psychology, economics, music, literature, art, fashion, cinematography, and the science of marketing. Our company culture can best be described in three words: growth, passion, and excellence. Our Founder, who subscribes to the philosophy "what cannot be measured cannot be managed," is committed to creating an environment where the opportunity to grow is unbounded. As a company where you get back as much as you put in, we are best suited for individuals who are looking not for a job but rather an opportunity to grow. In short, we are a company where superstars are developed.WHO WE'RE LOOKING FORBrand Advocates: Individuals who deeply understand and align with the Seeking.com brand, embracing our mission and our innovative approach to modern dating and hypergamy.Passionate Professionals: Enthusiastic team members committed to fostering meaningful connections and aiding others in finding relationships that align with their ambitions and desires.Ambitious Learners: Driven candidates who are not only eager to learn and grow but are also ready to continuously expand the boundaries of their capabilities.Innovative High Performers: Professionals who excel beyond conventional boundaries, introducing innovative, outside-the-box solutions and ideas.Proactive Communicators: Exceptional communicators who thrive on feedback and are eager to make substantial contributions to the company.Resilient Problem Solvers: Individuals who show great endurance and flexibility in the face of challenges, coupled with a strong ability to think critically and solve complex problems effectively.Adaptable Innovators: People who can swiftly adjust to new conditions and challenges while continuing to drive forward-thinking solutions and improvements.CAREER OPPORTUNITYThe Digital Media Buyer will report to the Director of Digital Marketing and will be responsible for planning, purchasing, and managing digital advertising space across various multimedia platforms. The primary goal of the Digital Media Buyer is to optimize our Ad placements to reach target audiences effectively and achieve marketing objectives. Overall, the ideal Digital Media Buyer shall combine analytical skills with creativity to ensure that digital advertising efforts are strategic and effective.ESSENTIAL DUTIES & RESPONSIBILITIESStrategy DevelopmentWill work closely with executives and stakeholders to understand marketing goals and target audiences and then develop and implement a digital media buying strategy tailored to those goals.Develop and implement cutting-edge digital media strategies to capture affluent men and tech-savvy Gen Z women. Leverage data insights to create hyper-specific audience segments, ensuring the right message is delivered to the right audience across all digital channels.Review and absorb all the various buys, how they are segmented, their bidding strategies, and their roles in the overall Conversion funnel. Then, discern any possible new methods for targeting, bidding, and/or configurations that could improve efficiency or allow us to scale returns.Platform SelectionChoose the right digital platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, Snapchat, TikTok, etc.) and formats (e.g., display ads, video ads, sponsored content, etc.) that align with the campaign objectives.Identify other potential networks that may have high yield, then testing their value.High-Impact Campaign Management: Execute and optimize cross-platform media campaigns across Google, Meta, TikTok, and YouTube. Adjust strategies in real-time based on performance data, ensuring campaigns meet KPIs such as ROAS, CPA, CTR, and customer LTV.Budget ManagementUnderstand how to view and update a daily Pacing Sheet to monitor our projected ad spend.Allocate and manage the advertising budget, ensuring that funds are used efficiently and effectively to maintain a positive ROI and maximize ROAS.Advanced Bidding & Budget Optimization: Manage ad budgets with precision, utilizing advanced bidding strategies to ensure maximum return on ad spend. Use both manual adjustments and automated tools to optimize ad placements and bid efficiency.Campaign Setup and Ad Account ManagementHave an understanding of Tag Managers and how to create, configure, and set up new Conversion Actions that can be used to optimize a campaign's ad spend across various ad platforms.Demonstrate a reflex for catching and resolving Policy Actions against our ad accounts, and a firm comprehension of those policy nuances that come with the dating space.Set up and manage campaigns on various platforms, including keyword development, ad group and campaign setup, configuring targeting options, ad creatives, bidding strategies, execution details, and overall goal achievement.Create and ideate marketing funnels for Audience curation and population. Then leverage those various levels to maximize Conversion.Ensure all digital marketing efforts reflect the brand's premium positioning, maintaining exclusivity and appeal to affluent users. Develop narratives that entice and engage a highly selective user base, increasing both acquisition and retention.Monitoring and OptimizationIdentify and configure conversion events, and implement current methods accurately track traffic and conversions derived from all media buys to optimize spend.Continuously monitor campaign performance using analytics tools, making data-driven adjustments to improve results. This might involve tweaking ad copy, adjusting targeting parameters, or reallocating budget.Additionally, construct and run A/B tests and provide written analysis and conclusions on the effectiveness of our campaigns, and any actions taken to improve performance.Reporting and PresentationMonitor and evaluate search performance metrics, and generate regular reporting for executives and stakeholders on all major metrics, goals tracking, and other paid search KPIs.Deliver and present weekly insightful reports and recommendations on budget, strategy, and tactics to senior management relating to those goals.Analyze campaign performance using advanced tools (Google Analytics, platform-native dashboards, and custom reporting solutions). Provide actionable insights to senior leadership and adapt strategies based on data trends and user behavior patterns.Negotiation and RelationshipsMaintain good relationships with our Ad Network and Platform representatives, and leveraging their insights as needed.Negotiate rates and terms of digital buys with media vendors, ensuring we get the most favorable terms and placements.Navigate policy issues as they arise in a timely manner, and bring them to resolution.Market ResearchStay updated on industry trends, audience behavior, and new advertising technologies to keep campaigns competitive and innovative.Stay ahead of digital marketing trends that appeal to both Gen Z women and high-net-worth men, including emerging platforms and content formats. Test new digital channels and creatives to keep the brand relevant and appealing to key demographic groups.Learn and retain an understanding of who our users are and how much they cost to acquire. Be able to use this knowledge when sizing up a new piece of information or a technology that we can leverage.Teamwork and CommunicationWork with our Creative and Product teams to develop content for placements. Ensure adherence to brand standards.Participate in collaborations with the rest of the Marketing team to formulate and execute on digital acquisition strategies.Collaborate with our Product and Development teams to facilitate the troubleshooting and integration of tracking capabilities, as needed.Work with creative teams to craft compelling ad creatives that resonate with high-net-worth individuals and Gen Z audiences. Use A/B testing to identify the most effective messaging and visuals that drive both conversions and brand affinity.Can work in a ticketing system (Jira) to accomplish goals, and is proficient writing Creative Briefs into a ticket to develop new assets, including but not limited to: videos, display, landing pages, etc..Demonstrate effective written and oral communication skills over Slack, email and Google Meets.Work and collaborate effectively with our agency Partners to augment our media buying efforts.QUALIFICATIONS & EXPERIENCEBachelor's degree in Advertising, Marketing, Economics, or a related field.Minimum of 5 years of experience buying digital media on the Advertiser and/or Agency side. Specifically for premium subscription-based digital products, particularly luxury brands or services that cater to high-net-worth clients and Gen Z. Deep knowledge and hands-on experience managing digital media buys across multiple platforms, including Google, Meta, TikTok, YouTube, and programmatic ad buying-demonstrated ability to drive results with high-budget, high-impact campaigns.Proven ability to craft and adjust campaigns that resonate with both affluent men and Gen Z women demographics.Exceptional skills in interpreting data and using analytics tools to drive strategic decisions. Experience with Looker, Google Analytics, Ads Manager, and advanced reporting tools to deliver insight-driven campaign adjustments.Able to merge data insights with compelling creative strategies, ensuring campaigns are efficient and emotionally engaging for luxury clientele and Gen Z users.Forward-thinking, passionate about testing and adopting new platforms, ad formats, and targeting methods. Someone who can see and act on the next big trend to ensure our platform stays ahead of the curve.Keep up to date on media trends and strategiesExcellent written and oral communication skills.Have good collaboration skills, and work with multiple departments to accomplish goals.Knowledge of digital platforms, DSPs, Ad Networks, 3rd party vendors, and other digital media resources. Specifically: Google, Meta, Snapchat, TikTok, Reddit, TradeDesk, and Twitter.Knowledge and experience with the following: retargeting and remarketing, programmatic advertising, behavioral targeting, personalization, dynamic creative optimization, social media advertising, and native advertising (e.g., sponsored articles)Operational knowledge of and existing relationships with representatives of major Ad Networks and Platforms, specifically:GoogleMetaSnapchatTikTokRedditTradeDeskTwitter (X)BENEFITS & PERKS99% coverage of our medical base plan, dental, and vision insurance65% coverage of our medical base plan, dental, and vision insurance for qualified dependents100% coverage of short-term disability, long-term disability, and life insurance for qualified employees50% 401(k) match up to 6% per month.Flexible Spending Account (FSA)Flexible paid time offAnd so much more! EQUAL OPPORTUNITY EMPLOYERReflex Media is an equal-opportunity employer committed to diversity and inclusion in the workplace. We strictly prohibit discrimination of any kind. Candidates are encouraged to apply for qualified positions regardless of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, or any other protected characteristics as outlined by federal, state, or local laws. Reflex Media's hiring decisions are based solely on qualifications, merit, and the needs of the company. All offers of employment are contingent upon the completion of a full background and reference check.