Amazon
Campaign Strategist, Wondery
Amazon, Culver City, California, United States, 90232
Description
The Campaign Strategist is responsible for ownership of campaigns after they have been created in ART19, Wondery’s ad server. They will own end to end optimization, strategy and communication, working closely with the Account Management and Account Executives. This role will also be responsible for yield optimization across Wondery’s shows, working closely with other Campaign Strategists on the intersection between performance and revenue. They need to work cross-functionally across both internal and external stakeholders.
Key job responsibilities
Manage campaigns sold and booked by the internal Sales team
Partner with Account Managers and Sales Executives on execution, strategy and pacing of campaigns
Own a group of Wondery shows and optimize campaigns based on yield, resulting in decision making based on revenue
Pull reporting and data on booked campaigns, working closely with internal customers on ideal requirements of reports
Lead weekly calls with Account Managers on delivery updates, campaign issues, and all other important data points to be relayed back to the Sales Executives, providing sales with recommendations and being comfortable using data to guide your conversations
Consistently update internal databases, such as the Traffic Sheet with vital information that will be messaged to the Account Managers and Sales Executives
Make updates to the Seller Interface as a form of tracking and communication on all campaigns
Monetize our Targeted Audience Sales platform by working with other teams to ensure delivery and optimizations
Implement third party tracking pixels and troubleshoot discrepancies with internal and external clients
Troubleshoot campaign and delivery issues
Manage workflow to ensure deadlines are met and campaigns have successful outcomes
Work with Ad Operations team and other internal teams on the progress of best practices
Have a comprehensive understanding of ART19’s platform to efficiently troubleshoot when needed
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.
Basic Qualifications
2+ years of digital advertising and client facing roles experience
3+ years of professional or military experience
Experience with Microsoft Office products and applications, Photoshop, HTML5, Rich Media, and Salesforce
Experience in Digital advertising and expertise in related ad specifications, file formats and technologies
Preferred Qualifications
Experience managing and coordinating multiple projects simultaneously
Experience in online or digital advertising
Experience working cross functionally with tech and non-tech teams
Experience in a strategic client services role working with Fortune 100 brands
Experience with video trafficking in a strategic client services role
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $53,700/year in our lowest geographic market up to $116,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Campaign Strategist is responsible for ownership of campaigns after they have been created in ART19, Wondery’s ad server. They will own end to end optimization, strategy and communication, working closely with the Account Management and Account Executives. This role will also be responsible for yield optimization across Wondery’s shows, working closely with other Campaign Strategists on the intersection between performance and revenue. They need to work cross-functionally across both internal and external stakeholders.
Key job responsibilities
Manage campaigns sold and booked by the internal Sales team
Partner with Account Managers and Sales Executives on execution, strategy and pacing of campaigns
Own a group of Wondery shows and optimize campaigns based on yield, resulting in decision making based on revenue
Pull reporting and data on booked campaigns, working closely with internal customers on ideal requirements of reports
Lead weekly calls with Account Managers on delivery updates, campaign issues, and all other important data points to be relayed back to the Sales Executives, providing sales with recommendations and being comfortable using data to guide your conversations
Consistently update internal databases, such as the Traffic Sheet with vital information that will be messaged to the Account Managers and Sales Executives
Make updates to the Seller Interface as a form of tracking and communication on all campaigns
Monetize our Targeted Audience Sales platform by working with other teams to ensure delivery and optimizations
Implement third party tracking pixels and troubleshoot discrepancies with internal and external clients
Troubleshoot campaign and delivery issues
Manage workflow to ensure deadlines are met and campaigns have successful outcomes
Work with Ad Operations team and other internal teams on the progress of best practices
Have a comprehensive understanding of ART19’s platform to efficiently troubleshoot when needed
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.
Basic Qualifications
2+ years of digital advertising and client facing roles experience
3+ years of professional or military experience
Experience with Microsoft Office products and applications, Photoshop, HTML5, Rich Media, and Salesforce
Experience in Digital advertising and expertise in related ad specifications, file formats and technologies
Preferred Qualifications
Experience managing and coordinating multiple projects simultaneously
Experience in online or digital advertising
Experience working cross functionally with tech and non-tech teams
Experience in a strategic client services role working with Fortune 100 brands
Experience with video trafficking in a strategic client services role
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $53,700/year in our lowest geographic market up to $116,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.