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Bluebyrd

Social Media Specialist

Bluebyrd, Houston, Texas, United States, 77246


We are looking for a passionate Social Media Specialist who thrives in the world of digital engagement. You’ll be obsessed with diving into analytics, discovering how audiences interact with content, and coming up with innovative ideas to boost engagement.In this role, you’ll help brainstorm new and exciting ways to attract and retain followers while ensuring our clients gain maximum exposure, generate demand, and connect with their target audiences in meaningful ways.If you're someone who loves to experiment with strategies, track trends, and make data-driven decisions to grow social media presence, we want to hear from you!Essential Functions

The Social Media Specialist will:Manage social media accounts for several clients on a daily basis and on multiple platformsDevelop and execute comprehensive social media strategies aligned with the company's overall goalsMonitor industry trends and competitor activities to identify opportunities and stay ahead of the curveCreate and manage social media calendars to ensure consistent content deliveryCreate engaging and informative social media content, including text, images, and videosManage and optimize boosted posts on a variety of platformsTrack campaign performance and ROI to make data-driven decisionsInteract with clients/vendors/partners on an as-needed basisEngage in minor market research to support client initiativesMild graphic creation using pre-defined templatesSupport media team in execution of paid media campaigns, including search, programmatic, video, etc.Implement tracking protocols and pixels using Google Tag ManagerReport weekly internally and monthly to clients on campaign performance and healthRequirements

Bachelor's degree in Marketing, Communications, Business or equivalent field, or 3 years applicable experience in lieu of degree1-3 years of experience, preferably in an agencyExperience managing social media accounts: Facebook, X, Instagram, LinkedIn, TikTokComfortable working in HubSpot, Sprout Social, Hootsuite, Buffer or other social publishing toolsWorking knowledge of analytics platforms such as Google AnalyticsStrong writing and communication skillsA sustained curiosity about marketing and buying behaviorsOutstanding organizational skills with the ability to manage multiple projects and clientsAptitude in problem solving and strong attention to detailNice-to-haves

Experience at a marketing agencyExperience with email marketing campaignsExperience creating presentationsExperience with paid social media advertising platforms (e.g., Facebook Ads Manager)Ready to apply?

Please email applications to Missy Glorioso, missy@thebluebyrd.com.Send an email to us at hello@thebluebyrd.com with the job you're applying for, your resume, and a why you're interested in joining the BlueByrd team. We will get back to you as soon as we can.Receive marketing tips, industry news, and more from BlueByrd.

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