The Conference Board
Marketing Manager, Sales Marketing
The Conference Board, New York, New York, us, 10261
Marketing Manager, Sales Marketing
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Location: New York, NY
Department: Marketing
Posted: 09/18/2024
Location Name: New York, NY
Wage Max: 83,000.00
Wage Min: 70,000.00
Position Type: Full Time
About The Conference Board
Founded in 1916 (https://cdn.acquiretm.com/assets/conference-board/TCB_HistoryTimeLine.pdf) , The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges.
We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.
Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.
What it’s like to work here:
While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter.
We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.
The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation, please email Sarah Baylis atSarah.Baylis@conference-board.org or call at 212-339-0347. Please indicate your full name, contact information and the specific accommodation needed.
PositionSummary:
This role plays a pivotal role in achieving the business outcomes for the Member Development and Sponsorship sales organizations of The Conference Board. Your application of creativity, expertise, and experience will contribute to our mission's success, elevate our presence in the market, and propel us toward an enhanced commitment to our valued Members.
Accountabilities:
Lead sales marketing and lead generation activities to support the achievement of Membership Development and Sponsorship revenue goals.
Develop nurture campaigns to qualify leads.
Create and enhance lead generation emails and templates to use in developing sales meeting appointments.
Collaborate with internal teams to develop marketing collateral and materials that align with the key messaging and branding of The Conference Board.
Lead sponsorship sales marketing activities including collateral, web pages, and other materials.
Maintain Smartsheet schedules and tracking documents for marketing deliverables.
Develop and implement a social media content calendar to maintain a consistent online presence and engage with our target audience.
Analyze and make improvements to marketing campaigns based on the results.
Report marketing progress to all stakeholders including senior leadership.
Work closely with the Digital Marketing Manager and other teams to optimize online advertising and social media campaigns, ensuring alignment with overall marketing objectives.
Continually seek efficiency and quality improvements in processes to improve effectiveness.
Conduct market research to identify emerging trends, competitive positioning, and opportunities to enhance our sales and marketing strategies.
Qualifications:
Bachelor's degree in marketing, advertising, or related field.
3-5 years successful experience as a marketing manager.
Analytical and problem-solving skills to use to increase demand for our products and services.
Experience with digital marketing, sales support, media & advertising, content marketing, social media, video marketing, and brand development are needed.
Working knowledge of email marketing is a must; HubSpot preferred.
Self-directed, detail oriented, good project and people management skills, ability to manage multiple priorities and projects and deliver on time and on budget.
Effective communication skills and adaptable communication style for interacting with team members and upper management.
Time management and organization skills to successfully plan and execute both large and small marketing projects and initiatives.
Excellent written and verbal communications, and interpersonal skills.
High-energy, self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
Innovative Thinking: Proven ability to think creatively and bring innovative ideas to the table, driving marketing initiatives that set The Conference Board apart in the industry.
Collaborative Leadership: Proven ability to lead cross-functional teams and collaborate effectively with diverse stakeholders to achieve common goals, fostering a culture of innovation and excellence.
Data-driven Decision Making: Strong ability to leverage data and analytics to make informed marketing decisions, measure campaign effectiveness, and optimize strategies for success.
What We Offer
The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package. As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.
The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.
Apply Now!
Apply Now!
Back to search
Location: New York, NY
Department: Marketing
Posted: 09/18/2024
Location Name: New York, NY
Wage Max: 83,000.00
Wage Min: 70,000.00
Position Type: Full Time
About The Conference Board
Founded in 1916 (https://cdn.acquiretm.com/assets/conference-board/TCB_HistoryTimeLine.pdf) , The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges.
We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.
Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.
What it’s like to work here:
While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter.
We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.
The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation, please email Sarah Baylis atSarah.Baylis@conference-board.org or call at 212-339-0347. Please indicate your full name, contact information and the specific accommodation needed.
PositionSummary:
This role plays a pivotal role in achieving the business outcomes for the Member Development and Sponsorship sales organizations of The Conference Board. Your application of creativity, expertise, and experience will contribute to our mission's success, elevate our presence in the market, and propel us toward an enhanced commitment to our valued Members.
Accountabilities:
Lead sales marketing and lead generation activities to support the achievement of Membership Development and Sponsorship revenue goals.
Develop nurture campaigns to qualify leads.
Create and enhance lead generation emails and templates to use in developing sales meeting appointments.
Collaborate with internal teams to develop marketing collateral and materials that align with the key messaging and branding of The Conference Board.
Lead sponsorship sales marketing activities including collateral, web pages, and other materials.
Maintain Smartsheet schedules and tracking documents for marketing deliverables.
Develop and implement a social media content calendar to maintain a consistent online presence and engage with our target audience.
Analyze and make improvements to marketing campaigns based on the results.
Report marketing progress to all stakeholders including senior leadership.
Work closely with the Digital Marketing Manager and other teams to optimize online advertising and social media campaigns, ensuring alignment with overall marketing objectives.
Continually seek efficiency and quality improvements in processes to improve effectiveness.
Conduct market research to identify emerging trends, competitive positioning, and opportunities to enhance our sales and marketing strategies.
Qualifications:
Bachelor's degree in marketing, advertising, or related field.
3-5 years successful experience as a marketing manager.
Analytical and problem-solving skills to use to increase demand for our products and services.
Experience with digital marketing, sales support, media & advertising, content marketing, social media, video marketing, and brand development are needed.
Working knowledge of email marketing is a must; HubSpot preferred.
Self-directed, detail oriented, good project and people management skills, ability to manage multiple priorities and projects and deliver on time and on budget.
Effective communication skills and adaptable communication style for interacting with team members and upper management.
Time management and organization skills to successfully plan and execute both large and small marketing projects and initiatives.
Excellent written and verbal communications, and interpersonal skills.
High-energy, self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
Innovative Thinking: Proven ability to think creatively and bring innovative ideas to the table, driving marketing initiatives that set The Conference Board apart in the industry.
Collaborative Leadership: Proven ability to lead cross-functional teams and collaborate effectively with diverse stakeholders to achieve common goals, fostering a culture of innovation and excellence.
Data-driven Decision Making: Strong ability to leverage data and analytics to make informed marketing decisions, measure campaign effectiveness, and optimize strategies for success.
What We Offer
The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package. As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.
The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.
Apply Now!