Carter's
Social Media Coordinator
Carter's, Atlanta, Georgia, United States, 30383
Serving the needs of all families with young children,
Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU'LL MAKE AN IMPACT:Carter's, Inc is seeking a baby-clothes-obsessed content creator to take on our channels, primarily Instagram and TikTok, as creator and channel lead. You'll collaborate with our creative, merchandising, art/design and marketing teams to develop trending content that resonates with our community of parents on TikTok.The ideal candidate for this role must have a content creation skillset, be passionate about TikTok and have their finger on the pulse of culture and social trends. This role reports to the Sr. Manager, Social Media and Brand Engagement.This role typical reports into the Sr Manager, Social Media & Brand Engagement, and is based in our Buckhead office on site 4 days a week.
70%: Social Content ProductionCreate compelling, emotionally resonant daily/weekly visual content across social media platforms like Instagram, TikTok, Pinterest, and Facebook, aligned with master brand ID and channel content strategiesLeverage insight tools, media monitoring and social community platforms to uncover emerging channel trends and parenting insights to inform weekly content creationAssists the organic social creative lead with monthly content strategy and content development from ideation to go-live date for Carter's brand on TikTok, with support for Reels and other channel syndication includedAssist in-house creative teams with flat lays, product photography and "behind the scenes" visual content, leveraging existing retail and product photoshoots and studio resources to nimbly create social-first contentManage Pinterest content creation and execution30%: Community Management and Influencer Support
Serve as lead of community management across Instagram and TikTok, engaging with customers, influencer partners, content creators, viral content and brandsAssist with Surprise and Delight program by identifying recipients, conduct outreach and ship productAssist Sr. Manager with brand influencer program on an as needed basisWE'D LOVE TO HEAR FROM YOU IF:Must have:
Great project management skillsStrong verbal and written communication skillsStrong interpersonal and relationship-building skills with both internal and external partners, strong collaboratorInterest or previous experience working in a high energy, fast-paced environment1-2 years' progressive marketing experience with brand or agencies, or equivalent experience as independent content creatorPreferred skills and experience:
Culturally dialed-in social native - lives and breathes Internet CultureProven experience with designing and executing social media contentHighly prefer BS/BA degree in Marketing, Communications, or related fieldHands-on team player fluent in the fundamentals of brandingCopywriting skills a plus!OUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER'S:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU'LL MAKE AN IMPACT:Carter's, Inc is seeking a baby-clothes-obsessed content creator to take on our channels, primarily Instagram and TikTok, as creator and channel lead. You'll collaborate with our creative, merchandising, art/design and marketing teams to develop trending content that resonates with our community of parents on TikTok.The ideal candidate for this role must have a content creation skillset, be passionate about TikTok and have their finger on the pulse of culture and social trends. This role reports to the Sr. Manager, Social Media and Brand Engagement.This role typical reports into the Sr Manager, Social Media & Brand Engagement, and is based in our Buckhead office on site 4 days a week.
70%: Social Content ProductionCreate compelling, emotionally resonant daily/weekly visual content across social media platforms like Instagram, TikTok, Pinterest, and Facebook, aligned with master brand ID and channel content strategiesLeverage insight tools, media monitoring and social community platforms to uncover emerging channel trends and parenting insights to inform weekly content creationAssists the organic social creative lead with monthly content strategy and content development from ideation to go-live date for Carter's brand on TikTok, with support for Reels and other channel syndication includedAssist in-house creative teams with flat lays, product photography and "behind the scenes" visual content, leveraging existing retail and product photoshoots and studio resources to nimbly create social-first contentManage Pinterest content creation and execution30%: Community Management and Influencer Support
Serve as lead of community management across Instagram and TikTok, engaging with customers, influencer partners, content creators, viral content and brandsAssist with Surprise and Delight program by identifying recipients, conduct outreach and ship productAssist Sr. Manager with brand influencer program on an as needed basisWE'D LOVE TO HEAR FROM YOU IF:Must have:
Great project management skillsStrong verbal and written communication skillsStrong interpersonal and relationship-building skills with both internal and external partners, strong collaboratorInterest or previous experience working in a high energy, fast-paced environment1-2 years' progressive marketing experience with brand or agencies, or equivalent experience as independent content creatorPreferred skills and experience:
Culturally dialed-in social native - lives and breathes Internet CultureProven experience with designing and executing social media contentHighly prefer BS/BA degree in Marketing, Communications, or related fieldHands-on team player fluent in the fundamentals of brandingCopywriting skills a plus!OUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER'S:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.