VP, Direct Response

OverviewAARP Foundation works for and with vulnerable people over 50 to end senior poverty and reduce financial hardship by building economic opportunity. As a charitable affiliate of AARP, we serve AARP members and nonmembers alike. Through vigorous legal advocacy and evidence-based solutions, and by strengthening supportive community connections, we foster resilience, advance equity and restore hope.The Vice President, Direct Response Fundraising oversees work associated with charitable and advocacy campaigns for AARP, AARP Foundation and Affiliates. Oversees the design and implementation of organization-wide donor relations and stewardship system to promote interaction with and recognition of donors at all levels. Collaborates with senior leadership to develop and implement long-term strategies to secure financial support from donors through multichannel fundraising.ResponsibilitiesLead the direct response team in development of multi-channel efforts for donor acquisition, solicitation, engagement, and cultivation for AARP Foundation and AARP Affiliates raising $40+ million annually.Develop goals, strategies, and plans for all AARP Foundation fundraising through direct marketing channels to maximize donor support, diversify revenue streams, and expand sources of new donors. Explore new channels, programs, and approaches to grow long-term income.Manage the relationship with agencies, vendors, and internal stakeholders to execute direct response strategies developing and implementing concepts for innovation in marketing and fundraising working cross functionally conducting cross cost benefit analysis and assessment by consultants as needed.Manage direct response budgets to meet strategic, income, and expense goals.Responsible for defining and directing development of data analysis, test, modeling, and channel capabilities.Responsible for working across AARP Foundation and AARP to fully integrate fundraising opportunities.QualificationsBachelor’s degree required.A minimum of 10+ years related experience in leading a large multi-channel direct response fundraising, including at least 4 years in senior level program and project management or an equivalent combination of training and experience related to the duties of the position.Experience in managing national direct response fundraising programs with a preference for experience in both charitable and advocacy fundraising to include demonstrated experience in market research, direct mail, street fundraising mobile marketing, DRTV, online prospecting and fundraising, segmentation and texting, telemarketing, legacy marketing, mid-level programs and database marketing.Experience in directing and implementing strategies to meeting current and long-term goals and objectives.Excellent oral and written communication skills, proven ability to collaborate effectively, strong people management expertise, and the capability to influence and lead colleagues at all levels.Experience in working in a large and/or complex environment or with multiple client/programs as well as developing solid strategic working relationships.Must have experience managing revenue and expense budgets, along with expertise in developing business cases.Additional RequirementsRegular and reliable job attendance.Effective verbal and written communication skills.Exhibit respect and understanding of others to maintain professional relationships.Independent judgement in evaluation options to make sound decisions.In office/open office environment with the ability to work effectively surrounded by moderate noise.Hybrid Work EnvironmentAARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.Compensation and BenefitsAARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.Equal Employment OpportunityAARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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