L'Oreal USA, Inc
Senior Marketing Manager (Kerastase)
L'Oreal USA, Inc, New York, New York, us, 10261
Job Title:
Senior Marketing Manager, KerastaseDivision: Professional Products DivisionLocation: New York, New YorkReports To: AVP, Marketing Kerastase
Who We Are:
For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.At L'Oreal Professional Products, our mission is to support hairdressers, develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach.
Our brands portfolio includes L'Oreal Professionnel, Kerastase, Redken, Matrix, and Pureology.
What You Will Do:Responsible for growth and development of assigned brands through the proposal and implementation of brand strategy and promotional calendar. Serves as the lead throughout the development and execution of comprehensive marketing strategies. Interact effectively with departments such as: sales operations, finance, education, digital, D2C, creative, national accounts, global marketing team and senior management team. Monitor and analyze business results in order to recommend opportunities for improving plans and their execution.The duties of this position include, but are not limited to:InnovationSupport leading innovation to market strategy leveraging marketing insights on pricing, mix and competitive trendsEnsure launches align with brand strategies & partner DMI teams on seamless execution for the US marketPropose need gaps based on analysis of competitive landscape and trends that align with the brand identityPartner with DP and S&OP on sizing the launch for the US marketPartner with channel teams to execute launches in the US marketPricingDevelop brand pricing strategy through competitive analyses and price elasticity studies to determine portfolio pricingDevelop pricing strategy for all new launches and range extensionsFinance and BudgetHelp to build and manage total Marketing Budget in partnership with cross functional teams, managing budget allocations between spending bucketsUnderstand and help manage financial implication of forecast (i.e.), trends, full year numberInsights and AnalysisEvaluate product performance across all franchisesCompetitive analysis and identify white space opportunitiesPartner with CMI to deliver market, salon, and consumer research and analysis to inform brand strategy and influence DMIWhat We Are Looking For:Bachelors degree in Marketing or related field.MBA preferred.5-7 years brand management experience, preferably with beauty industry-related experience.Superb analytical skills.Excellent written/oral communication skills and forecasting experience.Strong execution, leadership and consensus building/decision making skills.Computer literacy on Windows, MS Word, PowerPoint and Excel.French language skills a plus.What's In It For You:Salary Range: $119,900-$140,000
(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)Competitive Benefit Package
(Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy
(3 Days in Office, 2 Days Work from Home)Flexible Time Off
(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks ( VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities
(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups
(Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon't meet every single requirement?
At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
Senior Marketing Manager, KerastaseDivision: Professional Products DivisionLocation: New York, New YorkReports To: AVP, Marketing Kerastase
Who We Are:
For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.At L'Oreal Professional Products, our mission is to support hairdressers, develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach.
Our brands portfolio includes L'Oreal Professionnel, Kerastase, Redken, Matrix, and Pureology.
What You Will Do:Responsible for growth and development of assigned brands through the proposal and implementation of brand strategy and promotional calendar. Serves as the lead throughout the development and execution of comprehensive marketing strategies. Interact effectively with departments such as: sales operations, finance, education, digital, D2C, creative, national accounts, global marketing team and senior management team. Monitor and analyze business results in order to recommend opportunities for improving plans and their execution.The duties of this position include, but are not limited to:InnovationSupport leading innovation to market strategy leveraging marketing insights on pricing, mix and competitive trendsEnsure launches align with brand strategies & partner DMI teams on seamless execution for the US marketPropose need gaps based on analysis of competitive landscape and trends that align with the brand identityPartner with DP and S&OP on sizing the launch for the US marketPartner with channel teams to execute launches in the US marketPricingDevelop brand pricing strategy through competitive analyses and price elasticity studies to determine portfolio pricingDevelop pricing strategy for all new launches and range extensionsFinance and BudgetHelp to build and manage total Marketing Budget in partnership with cross functional teams, managing budget allocations between spending bucketsUnderstand and help manage financial implication of forecast (i.e.), trends, full year numberInsights and AnalysisEvaluate product performance across all franchisesCompetitive analysis and identify white space opportunitiesPartner with CMI to deliver market, salon, and consumer research and analysis to inform brand strategy and influence DMIWhat We Are Looking For:Bachelors degree in Marketing or related field.MBA preferred.5-7 years brand management experience, preferably with beauty industry-related experience.Superb analytical skills.Excellent written/oral communication skills and forecasting experience.Strong execution, leadership and consensus building/decision making skills.Computer literacy on Windows, MS Word, PowerPoint and Excel.French language skills a plus.What's In It For You:Salary Range: $119,900-$140,000
(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)Competitive Benefit Package
(Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy
(3 Days in Office, 2 Days Work from Home)Flexible Time Off
(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks ( VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities
(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups
(Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon't meet every single requirement?
At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.