Carmichael Lynch
Senior Media Planner- Paid Search
Carmichael Lynch, Minneapolis, Minnesota, United States, 55400
What We BelieveWe believe that when the best of strategy and creativity come together, brands stand apart.
Our Hiring PhilosophyCarmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit:
our website .
What's In It for You*
Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.
Please note that these benefits only apply to full time roles
We are in need of a paid search/SEM rockstar to join our Media Team that can identify and implement paid search recommendations and optimizations that improve results for our clients.
Analytical? Driven by data? You take the initiative to stay abreast of the industry and its constant changes and can demonstrate the initiative to learn systems and resources of the department and agency? Then we really want to speak with you.
Areas of Focus:
Subject Matter Expert
Keep up to date on industry news and support the communication of relevant updates to internal teams and clients
Support team leadership by proactively bringing new ideas to the table
Showcase clear understanding of the inner workings of the paid search interfaces (i.e. Google Ads)
Paid Search Management & Execution
Assist Associate Media Director in building out paid search plans for clients
Take ownership of basic paid search tasks including but not limited to, negative keyword research, account/campaign setup, bid strategy monitoring, identifying target keywords, etc.
Create and manage PPC campaigns, including keyword research, bid management, and A/B testing
Manage account/campaign pacing and budget management
Proactively identify optimization efforts and testing opportunities
Analyze & report on paid search data on a weekly/bi-weekly/monthly & ad-hoc basis
Required Skills:
Skills and experience requirements:
A minimum of 3 years of hands-on Paid Search/SEM experience
Working knowledge of Google Ads & Microsoft Ads
Experience managing multiple paid search accounts
Experience using Google Analytics 4
Experience in organic search/SEO, using third party bidding tools (i.e. Search Ads 360), Google Looker Studio, and competitive insight tools (i.e. SEMRush) is a plus
Proficiency in Google Shopping and Performance Max (PMAX) campaigns is a plus
Competencies (characteristics and work style):
Go-getter, willing to jump in and own your work
Strong attention to detail
Ability to handle multiple tasks
Effective communication skills
Strong verbal and written presentation skills
Passionate and professional
Ability to contribute unique and original thinking and solutions
Ability to manage and prioritize personal workload effectively
Comfortable dealing with change
Ability to manage up well
Conveys integrity and trust
#J-18808-Ljbffr
Our Hiring PhilosophyCarmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit:
our website .
What's In It for You*
Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.
Please note that these benefits only apply to full time roles
We are in need of a paid search/SEM rockstar to join our Media Team that can identify and implement paid search recommendations and optimizations that improve results for our clients.
Analytical? Driven by data? You take the initiative to stay abreast of the industry and its constant changes and can demonstrate the initiative to learn systems and resources of the department and agency? Then we really want to speak with you.
Areas of Focus:
Subject Matter Expert
Keep up to date on industry news and support the communication of relevant updates to internal teams and clients
Support team leadership by proactively bringing new ideas to the table
Showcase clear understanding of the inner workings of the paid search interfaces (i.e. Google Ads)
Paid Search Management & Execution
Assist Associate Media Director in building out paid search plans for clients
Take ownership of basic paid search tasks including but not limited to, negative keyword research, account/campaign setup, bid strategy monitoring, identifying target keywords, etc.
Create and manage PPC campaigns, including keyword research, bid management, and A/B testing
Manage account/campaign pacing and budget management
Proactively identify optimization efforts and testing opportunities
Analyze & report on paid search data on a weekly/bi-weekly/monthly & ad-hoc basis
Required Skills:
Skills and experience requirements:
A minimum of 3 years of hands-on Paid Search/SEM experience
Working knowledge of Google Ads & Microsoft Ads
Experience managing multiple paid search accounts
Experience using Google Analytics 4
Experience in organic search/SEO, using third party bidding tools (i.e. Search Ads 360), Google Looker Studio, and competitive insight tools (i.e. SEMRush) is a plus
Proficiency in Google Shopping and Performance Max (PMAX) campaigns is a plus
Competencies (characteristics and work style):
Go-getter, willing to jump in and own your work
Strong attention to detail
Ability to handle multiple tasks
Effective communication skills
Strong verbal and written presentation skills
Passionate and professional
Ability to contribute unique and original thinking and solutions
Ability to manage and prioritize personal workload effectively
Comfortable dealing with change
Ability to manage up well
Conveys integrity and trust
#J-18808-Ljbffr