Wellington Bay
Sales and Marketing Director - Assisted Living
Wellington Bay, Tallahassee, Florida, United States,
Liberty CaresWith Compassion
Due to the overwhelming success of phase one for Wellington Bay, we currently have an excellent opportunity for an experienced and eager professional. We are expected to break ground in 2025 for phase 2 and are looking to fill this significant position to join us in this exciting journey.
DIRECTOR OF SALES AND MARKETING - ASSISTED LIVING
JOB SUMMARY:
Plan, organize, and implement the marketing and public relations programs in collaboration with the Marketing Team and corporate marketing professionals for the senior living community through appropriate mediums (including brochures, cards, invitations, health fairs, etc.).
Work with the Directors of the community to achieve and maintain census and revenue goals.
Thorough knowledge of the community and the specific services provided, plus rate schedules and various floor plans available, and most importantly, how to articulate that information to prospective residents who make inquiries about the community.
Conduct tours, including home visits, and telemarketing to sell the community to prospective residents and their families.
Effectively use Enquire or any other CRM to generate weekly benchmark and marketing reports for the Monday conference calls with the corporate office; attend weekly Department Head meetings to share detailed information about availability, census, upcoming move-ins and move-outs.
Work with community Directors/Administrators to assess strategies to maintain or improve census and revenue goals, including informing them of immediate concerns, problems, or any public relation issues.
Train and coach sales personnel when appropriate.
Be thoroughly familiar with forms used to take prospective residents through the process from initial inquiry to Priority Deposit, Apartment Selection, Lease Signing, and Move-in.
Qualify applicants, both physically and financially; assistance may be requested from ED, CD, or corporate support professionals.
Negotiate and authorize the Priority Partner Agreement with receipt of funds; process fee for Priority Partner.
Negotiate and authorize Apartment Selection Agreement with receipt of Apartment Selection Deposit and Community Fee; process collected fees.
Supervise coordination of move-ins with Sale Consultant(s) or Marketing Assistant.
Oversee recommendations for outside resources to residents for expediting move-in.
Oversee move-in schedule and orientation of new residents to ensure resident needs are met.
Review and update move-in packet as necessary.
Promote teamwork and a positive attitude among the staff and residents consistent with the community standard.
Respond to inquiries (i.e., phone calls, website inquiries, etc.) and required documentation, including mailing brochures, cards, notes, letters.
Enter new accounts/contact and pertinent information into ENQUIRE, Customer Relationship Management program; supervise other marketing professionals in their use of the CRM.
Develop and implement a resident ambassador’s program.
Perform clerical duties including creating and modifying documents, faxing, mailing, and filing; when appropriate, such tasks may be delegated to Sales Consultant or Marketing Assistant.
JOB REQUIREMENTS:
BA or BS degree in a related major.
Minimum of 5-7 years sales and marketing experience, preferably in Senior Living.
Proficiency in Microsoft Word and Outlook, and basic knowledge of MS EXCEL.
An aptitude and desire to master the ENQUIRE, Customer Relationship Management database program.
Visit www.libertycareers.com for more information.Background checks/drug-free workplace.EOE.
Additional Information
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
401(k)
Cell phone reimbursement
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Weekends as needed
Ability to Commute:
Wellington, FL 33414 (Preferred)
Ability to Relocate:
Wellington, FL 33414: Relocate before starting work (Required)
Willingness to travel:
25% (Preferred)
Work Location: In person
#J-18808-Ljbffr
Due to the overwhelming success of phase one for Wellington Bay, we currently have an excellent opportunity for an experienced and eager professional. We are expected to break ground in 2025 for phase 2 and are looking to fill this significant position to join us in this exciting journey.
DIRECTOR OF SALES AND MARKETING - ASSISTED LIVING
JOB SUMMARY:
Plan, organize, and implement the marketing and public relations programs in collaboration with the Marketing Team and corporate marketing professionals for the senior living community through appropriate mediums (including brochures, cards, invitations, health fairs, etc.).
Work with the Directors of the community to achieve and maintain census and revenue goals.
Thorough knowledge of the community and the specific services provided, plus rate schedules and various floor plans available, and most importantly, how to articulate that information to prospective residents who make inquiries about the community.
Conduct tours, including home visits, and telemarketing to sell the community to prospective residents and their families.
Effectively use Enquire or any other CRM to generate weekly benchmark and marketing reports for the Monday conference calls with the corporate office; attend weekly Department Head meetings to share detailed information about availability, census, upcoming move-ins and move-outs.
Work with community Directors/Administrators to assess strategies to maintain or improve census and revenue goals, including informing them of immediate concerns, problems, or any public relation issues.
Train and coach sales personnel when appropriate.
Be thoroughly familiar with forms used to take prospective residents through the process from initial inquiry to Priority Deposit, Apartment Selection, Lease Signing, and Move-in.
Qualify applicants, both physically and financially; assistance may be requested from ED, CD, or corporate support professionals.
Negotiate and authorize the Priority Partner Agreement with receipt of funds; process fee for Priority Partner.
Negotiate and authorize Apartment Selection Agreement with receipt of Apartment Selection Deposit and Community Fee; process collected fees.
Supervise coordination of move-ins with Sale Consultant(s) or Marketing Assistant.
Oversee recommendations for outside resources to residents for expediting move-in.
Oversee move-in schedule and orientation of new residents to ensure resident needs are met.
Review and update move-in packet as necessary.
Promote teamwork and a positive attitude among the staff and residents consistent with the community standard.
Respond to inquiries (i.e., phone calls, website inquiries, etc.) and required documentation, including mailing brochures, cards, notes, letters.
Enter new accounts/contact and pertinent information into ENQUIRE, Customer Relationship Management program; supervise other marketing professionals in their use of the CRM.
Develop and implement a resident ambassador’s program.
Perform clerical duties including creating and modifying documents, faxing, mailing, and filing; when appropriate, such tasks may be delegated to Sales Consultant or Marketing Assistant.
JOB REQUIREMENTS:
BA or BS degree in a related major.
Minimum of 5-7 years sales and marketing experience, preferably in Senior Living.
Proficiency in Microsoft Word and Outlook, and basic knowledge of MS EXCEL.
An aptitude and desire to master the ENQUIRE, Customer Relationship Management database program.
Visit www.libertycareers.com for more information.Background checks/drug-free workplace.EOE.
Additional Information
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
401(k)
Cell phone reimbursement
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Weekends as needed
Ability to Commute:
Wellington, FL 33414 (Preferred)
Ability to Relocate:
Wellington, FL 33414: Relocate before starting work (Required)
Willingness to travel:
25% (Preferred)
Work Location: In person
#J-18808-Ljbffr