Douglas Elliman Development Marketing
Senior Marketing Director
Douglas Elliman Development Marketing, Boca Raton, Florida, us, 33481
Senior Marketing Director
Job Description and Account Responsibilities
The Senior Marketing Director for Douglas Elliman Development Marketing works under the Executive Vice President and Manager Director and Senior Vice President. The Senior Marketing Director acts as the day-to-day contact for assigned projects, managing, executing, and analyzing results of all marketing and sales initiatives for assigned projects, as well as supporting company/department and portfolio initiatives.
Key Responsibilities
Strategic Planning
Understanding Competitive Market Conditions
Developing Marketing and Sales Strategies
Vendor identification/recommendations
Budgeting
Creating and managing Marketing Budget
Vendor Invoice Auditing
Creative Management
Branding
Copywriting
Advertising
Website
Brochures & Housing
Fact Sheets
Floor Plans and the transition between architectural/marketing versions
Stationery
Business Cards
Totes
USBs
Flyers/Invitations
Gifts & Promotional Materials
Digital Collateral
Renderings and Virtual Tools
Photography/Videography/Licensing
Sales Application
Digital & Print Direct Mail
Media Management
Print and Digital Media
Media Agency management
Media Plan Recommendations
MPAs
Deadlines
Public Relations
Public Relations Firm Management
Events & Tradeshow support
Social Media
Vendor Management
Feedback
Alignment with overall strategy
Sales Gallery & Site
Sales gallery experience
Scale Model
Site Fence & Signage
A/V & technical support
Graphic Design
Sales Presentations
Disclaimer updates
Video presentations
Events
Conceptualization and budgeting
Run of Show Execution
Sales Team Collaboration
Maintain Sales Tools
Dropbox Updates
Weekly Marketing Update E-mails
Broker Presentation Support
Follow Up with Leads/Feedback
Marketing Material Feedback
Reporting
Lead Tracking and Google Analytics reporting
General Real Estate/Branch Offices Inclusion
Digital Displays
Pop-Ups
Unbranded Collateral
Window Displays
Cheat Sheets
Microsites
Elliman.com
FOLIO
On-Going/Recurring Tasks
Agendas/minutes circulation
New marketing collateral distribution to sales team
Digital Direct Mail
Sales Team iPad Set Up
CRM sourcing and reporting
Miscellaneous Technical Requests
Deliveries
Printing
Collateral Set Up in Tradeshows, Branch Offices
Qualifications
Minimum seven to ten years’ marketing and/or real estate experience
Proficient in Microsoft Office environments; experience in Adobe and InDesign a plus
Creative, organized, strong work ethic, positive attitude, team player, resourceful, and detail-oriented
Ability to excel in a fast-paced atmosphere
Job Type:
Full-time
Pay:
$110,000.00 - $120,000.00 per year
Schedule:
Monday to Friday
Ability to Relocate:
Boca Raton, FL 33432: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr
Job Description and Account Responsibilities
The Senior Marketing Director for Douglas Elliman Development Marketing works under the Executive Vice President and Manager Director and Senior Vice President. The Senior Marketing Director acts as the day-to-day contact for assigned projects, managing, executing, and analyzing results of all marketing and sales initiatives for assigned projects, as well as supporting company/department and portfolio initiatives.
Key Responsibilities
Strategic Planning
Understanding Competitive Market Conditions
Developing Marketing and Sales Strategies
Vendor identification/recommendations
Budgeting
Creating and managing Marketing Budget
Vendor Invoice Auditing
Creative Management
Branding
Copywriting
Advertising
Website
Brochures & Housing
Fact Sheets
Floor Plans and the transition between architectural/marketing versions
Stationery
Business Cards
Totes
USBs
Flyers/Invitations
Gifts & Promotional Materials
Digital Collateral
Renderings and Virtual Tools
Photography/Videography/Licensing
Sales Application
Digital & Print Direct Mail
Media Management
Print and Digital Media
Media Agency management
Media Plan Recommendations
MPAs
Deadlines
Public Relations
Public Relations Firm Management
Events & Tradeshow support
Social Media
Vendor Management
Feedback
Alignment with overall strategy
Sales Gallery & Site
Sales gallery experience
Scale Model
Site Fence & Signage
A/V & technical support
Graphic Design
Sales Presentations
Disclaimer updates
Video presentations
Events
Conceptualization and budgeting
Run of Show Execution
Sales Team Collaboration
Maintain Sales Tools
Dropbox Updates
Weekly Marketing Update E-mails
Broker Presentation Support
Follow Up with Leads/Feedback
Marketing Material Feedback
Reporting
Lead Tracking and Google Analytics reporting
General Real Estate/Branch Offices Inclusion
Digital Displays
Pop-Ups
Unbranded Collateral
Window Displays
Cheat Sheets
Microsites
Elliman.com
FOLIO
On-Going/Recurring Tasks
Agendas/minutes circulation
New marketing collateral distribution to sales team
Digital Direct Mail
Sales Team iPad Set Up
CRM sourcing and reporting
Miscellaneous Technical Requests
Deliveries
Printing
Collateral Set Up in Tradeshows, Branch Offices
Qualifications
Minimum seven to ten years’ marketing and/or real estate experience
Proficient in Microsoft Office environments; experience in Adobe and InDesign a plus
Creative, organized, strong work ethic, positive attitude, team player, resourceful, and detail-oriented
Ability to excel in a fast-paced atmosphere
Job Type:
Full-time
Pay:
$110,000.00 - $120,000.00 per year
Schedule:
Monday to Friday
Ability to Relocate:
Boca Raton, FL 33432: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr