Softbank Investment advisers
VP, Marketing
Softbank Investment advisers, Redwood City, California, United States, 94061
Company Address:
3 Twin Dolphin Drive, Suite 225, Redwood City, CA 94065, USSalary Range:
$50,000 - $150,000About TigerGraph
TigerGraph is a platform for advanced analytics and machine learning on connected data. Based on the industry’s first and only distributed native graph database, TigerGraph’s proven technology supports advanced analytics and machine learning applications such as fraud detection, anti-money laundering (AML), entity resolution, customer 360, recommendations, knowledge graph, cybersecurity, supply chain, IoT, and network analysis.Job Description
TigerGraph is currently seeking a Vice President of Marketing who will effectively be the brand champion and a key stakeholder for the company’s continued success. The TigerGraph platform, built from the ground up for graph analytics at scale, is the only graph database that works on enterprise-scale datasets across diverse applications to give accurate, reliable insights — fast enough to solve crucial business challenges that can propel the business forward, closing the gap between data and decisions.This role is responsible for hiring and managing both the department’s full-time team members as well as the strategic growth of the brand across all channels and platforms.To be successful in this role, the VP of Marketing position requires a skilled leader with the knowledge and experience of a successful marketing executive who can also be a hands-on team member. This individual must demonstrate the ability to leverage technology through innovative use of the company’s tech stack for the purpose of deepening customer engagement and improving lead conversions.The VP of Marketing will manage the department’s direct reports as well as any external vendors, freelancers, or other third-party contributors, reporting to the CEO.Responsibilities
Responsible for managing and establishing the KPIs for product marketing, digital and demand generation, marketing operations, PR/AR, and Brand/Communications.Develop integrated annual marketing plans, budgets and forecasts; supervise and communicate progress to the CEO and senior leadership.Lead all aspects of the creation and execution of highly targeted and coordinated marketing campaigns across a variety of digital and terrestrial marketing channels to drive brand awareness, qualified leads, new client growth, client retention and dedication.Drive alignment across marketing and communications teams to develop campaign themes and content strategies that highlight TigerGraph’s differentiation.Lead all aspects of the development of customer engagement programs that lead to more personalized customer experiences and greater client dedication and loyalty.Play a critical leadership role in migrating the Integrated Marketing team from traditional go-to-market approaches to more modern marketing methods (hyper targeting and personalization, omni channel, client journeys, real-time testing and optimization, use of machine learning, etc.).Work with internal and external partners to ensure performance tracking is in place to allow for real-time campaign optimization and report progress out to the marketing team and senior leaders.Work closely with senior sales leadership to define demand gen and metrics to support regional business targets.Enhance data-driven marketing model to improve marketing effectiveness that aligns to company revenue targets.Experience scaling and growing marketing team with efficiency and speed.Required Education and Experience
15+ years of demonstrated ability as a proven leader in developing and implementing successful integrated B2B customer marketing campaigns that drive business outcomes.Minimum 10 years in a leadership role, managing a team and/or agency resources.Skills and Knowledge
Expert knowledge of integrated marketing principles and practices that drive demand creation, lead nurturing, pipeline conversion and client dedication/retention programs.Experience with modern marketing approaches that drive increased personalization, campaign efficiency and optimization.Experience in the data management, SaaS.Ability to lead and encourage teams, collaborate, and lead cross-functionally.Strong analytical and leadership skills.Excellent communicator with the ability to link vision, strategy and execution.A demonstrated dedication to high professional ethical standards and a diverse workplace.Ability to adapt to a fast-paced environment while managing multiple priorities.
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3 Twin Dolphin Drive, Suite 225, Redwood City, CA 94065, USSalary Range:
$50,000 - $150,000About TigerGraph
TigerGraph is a platform for advanced analytics and machine learning on connected data. Based on the industry’s first and only distributed native graph database, TigerGraph’s proven technology supports advanced analytics and machine learning applications such as fraud detection, anti-money laundering (AML), entity resolution, customer 360, recommendations, knowledge graph, cybersecurity, supply chain, IoT, and network analysis.Job Description
TigerGraph is currently seeking a Vice President of Marketing who will effectively be the brand champion and a key stakeholder for the company’s continued success. The TigerGraph platform, built from the ground up for graph analytics at scale, is the only graph database that works on enterprise-scale datasets across diverse applications to give accurate, reliable insights — fast enough to solve crucial business challenges that can propel the business forward, closing the gap between data and decisions.This role is responsible for hiring and managing both the department’s full-time team members as well as the strategic growth of the brand across all channels and platforms.To be successful in this role, the VP of Marketing position requires a skilled leader with the knowledge and experience of a successful marketing executive who can also be a hands-on team member. This individual must demonstrate the ability to leverage technology through innovative use of the company’s tech stack for the purpose of deepening customer engagement and improving lead conversions.The VP of Marketing will manage the department’s direct reports as well as any external vendors, freelancers, or other third-party contributors, reporting to the CEO.Responsibilities
Responsible for managing and establishing the KPIs for product marketing, digital and demand generation, marketing operations, PR/AR, and Brand/Communications.Develop integrated annual marketing plans, budgets and forecasts; supervise and communicate progress to the CEO and senior leadership.Lead all aspects of the creation and execution of highly targeted and coordinated marketing campaigns across a variety of digital and terrestrial marketing channels to drive brand awareness, qualified leads, new client growth, client retention and dedication.Drive alignment across marketing and communications teams to develop campaign themes and content strategies that highlight TigerGraph’s differentiation.Lead all aspects of the development of customer engagement programs that lead to more personalized customer experiences and greater client dedication and loyalty.Play a critical leadership role in migrating the Integrated Marketing team from traditional go-to-market approaches to more modern marketing methods (hyper targeting and personalization, omni channel, client journeys, real-time testing and optimization, use of machine learning, etc.).Work with internal and external partners to ensure performance tracking is in place to allow for real-time campaign optimization and report progress out to the marketing team and senior leaders.Work closely with senior sales leadership to define demand gen and metrics to support regional business targets.Enhance data-driven marketing model to improve marketing effectiveness that aligns to company revenue targets.Experience scaling and growing marketing team with efficiency and speed.Required Education and Experience
15+ years of demonstrated ability as a proven leader in developing and implementing successful integrated B2B customer marketing campaigns that drive business outcomes.Minimum 10 years in a leadership role, managing a team and/or agency resources.Skills and Knowledge
Expert knowledge of integrated marketing principles and practices that drive demand creation, lead nurturing, pipeline conversion and client dedication/retention programs.Experience with modern marketing approaches that drive increased personalization, campaign efficiency and optimization.Experience in the data management, SaaS.Ability to lead and encourage teams, collaborate, and lead cross-functionally.Strong analytical and leadership skills.Excellent communicator with the ability to link vision, strategy and execution.A demonstrated dedication to high professional ethical standards and a diverse workplace.Ability to adapt to a fast-paced environment while managing multiple priorities.
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