University of North Florida
Vice president communications and marketing
University of North Florida, Lewiston, Maine, us, 04241
Job No:
492862
Work type:
Staff Full Time - Full Year
Location:
Lewiston, ME
Categories:
Communications
Title:
Vice President for Communications and Marketing
Position Purpose:
Lead, develop, and implement a comprehensive, strategic communications and marketing vision for Bates. Collaborating directly with and acting as a key strategic advisor, the Vice President will partner with the President, executive leadership representing all areas of the institution, faculty, staff, students, the Board of Trustees, alumni, and friends of the college to ensure that an authentic brand, identity, message, and image of Bates is presented to all external and internal audiences, and across all channels.
Job Duties:
Lead a collaborative effort to establish an integrated, college-wide strategic communications and marketing plan that promotes Bates' identity, priorities, and accomplishments to internal and external audiences.
Ensure that strategies integrate multiple communication channels and tactics, including digital, print, social, editorial, and media relations.
Direct communications and marketing activities that engage Bates' critical external constituents, including prospective students and families, alumni, donors, and influencers.
Strategically partner in integrated ways with Admission and College Advancement to support programs that focus on student recruitment, acquisition, success, retention, engagement, philanthropy, and ongoing advocacy for the college.
Ensure quality and creativity of institutional presentation and optimization across all channels.
Serve as advisor to the President, senior staff, the Board of Trustees, and other college leaders, offering sound advice and counsel on communications and marketing matters, reputational risks, major decisions and events, and crisis planning and response.
Be a visible presence on campus and participate in the vibrant life of the college.
Oversee the articulation of the college's position on complex and sensitive issues, ensuring that the institution's mission and accomplishments are advanced effectively.
Guide the relevant groundwork (such as market and brand research) necessary to inform the amplification of Bates' brand, reputation, and messaging architecture.
Create an effective partnership network across all Bates' stakeholders, including students, faculty, staff, and alumni.
Ensure the production of high-quality products that effectively deliver a strategic, desired message within budget and time constraints.
Take an engaged approach to empowering, coaching, and mentoring the team in the Bates Communications and Marketing Office.
Maintain the capabilities and effectiveness of this group of 14 talented staff and professionals.
Maintain effective working relationships with key local, state, and national media outlets and ensure that the college is well-represented in news media.
Monitor statewide and national educational trends, especially those with implications for Bates.
Champion internal communication strategies and tactics in partnership with the senior staff and audience owners in Academic Affairs, Equity and Inclusion, Human Resources, and Student Affairs.
Design and facilitate processes related to crafting messaging, identifying and optimizing effective channels, and creating actionable feedback loops with internal audiences.
Ensure strategic use of measurement frameworks to analyze the effectiveness of all programs and activities.
Make data-informed proposals and decisions, and link budgets and expenditures to measurable outcomes.
Minimum Qualifications:
Education:
Degree preferred or relevant experience considered.
Experience:
Proven track record of success in communications and marketing positions with progressive responsibility.
Demonstrated commitment to equity, inclusion, and diversity.
Previous experience in higher education is preferred.
Experience in identifying a brand's nuance and distinctive value.
Proven success in brand development and storytelling.
Visible and accessible management style.
Experience with identifying and assessing talent, building teams, and recommending appropriate staffing models.
Ability to manage and meet divisional budget expectations.
Proven expertise as both a strategic thinker and a project manager.
Demonstrated ability to direct outside business partners and agency providers.
Integrity, strategic agility, entrepreneurial spirit, and excellent judgment.
High energy and drive, a sense of humor, and a love of this work.
Skills and Knowledge:
Ability to set the communications vision and bring creativity.
Expert verbal, written, and interpersonal communications skills.
Understanding of public media and issues management.
Strong working knowledge of the latest digital and print trends.
Aptitude for and adeptness at tracking and leveraging data to inform strategy.
Ability to function as a member of a senior leadership team.
Willingness to build internal partnerships with multiple stakeholders.
Benefits:
Bates College offers competitive salaries, excellent benefits, and a supportive, collegial environment.
Equal Employment Opportunity Statement:
Bates College is committed to the principle of equal opportunity and providing an educational and work environment free from discrimination.
About Bates:
Bates is internationally recognized as a leading liberal arts college, attracting 2,000 students from across the U.S. and around the world.
Advertised:
Jun 18 2024 Eastern Daylight Time
Applications close:
#J-18808-Ljbffr
492862
Work type:
Staff Full Time - Full Year
Location:
Lewiston, ME
Categories:
Communications
Title:
Vice President for Communications and Marketing
Position Purpose:
Lead, develop, and implement a comprehensive, strategic communications and marketing vision for Bates. Collaborating directly with and acting as a key strategic advisor, the Vice President will partner with the President, executive leadership representing all areas of the institution, faculty, staff, students, the Board of Trustees, alumni, and friends of the college to ensure that an authentic brand, identity, message, and image of Bates is presented to all external and internal audiences, and across all channels.
Job Duties:
Lead a collaborative effort to establish an integrated, college-wide strategic communications and marketing plan that promotes Bates' identity, priorities, and accomplishments to internal and external audiences.
Ensure that strategies integrate multiple communication channels and tactics, including digital, print, social, editorial, and media relations.
Direct communications and marketing activities that engage Bates' critical external constituents, including prospective students and families, alumni, donors, and influencers.
Strategically partner in integrated ways with Admission and College Advancement to support programs that focus on student recruitment, acquisition, success, retention, engagement, philanthropy, and ongoing advocacy for the college.
Ensure quality and creativity of institutional presentation and optimization across all channels.
Serve as advisor to the President, senior staff, the Board of Trustees, and other college leaders, offering sound advice and counsel on communications and marketing matters, reputational risks, major decisions and events, and crisis planning and response.
Be a visible presence on campus and participate in the vibrant life of the college.
Oversee the articulation of the college's position on complex and sensitive issues, ensuring that the institution's mission and accomplishments are advanced effectively.
Guide the relevant groundwork (such as market and brand research) necessary to inform the amplification of Bates' brand, reputation, and messaging architecture.
Create an effective partnership network across all Bates' stakeholders, including students, faculty, staff, and alumni.
Ensure the production of high-quality products that effectively deliver a strategic, desired message within budget and time constraints.
Take an engaged approach to empowering, coaching, and mentoring the team in the Bates Communications and Marketing Office.
Maintain the capabilities and effectiveness of this group of 14 talented staff and professionals.
Maintain effective working relationships with key local, state, and national media outlets and ensure that the college is well-represented in news media.
Monitor statewide and national educational trends, especially those with implications for Bates.
Champion internal communication strategies and tactics in partnership with the senior staff and audience owners in Academic Affairs, Equity and Inclusion, Human Resources, and Student Affairs.
Design and facilitate processes related to crafting messaging, identifying and optimizing effective channels, and creating actionable feedback loops with internal audiences.
Ensure strategic use of measurement frameworks to analyze the effectiveness of all programs and activities.
Make data-informed proposals and decisions, and link budgets and expenditures to measurable outcomes.
Minimum Qualifications:
Education:
Degree preferred or relevant experience considered.
Experience:
Proven track record of success in communications and marketing positions with progressive responsibility.
Demonstrated commitment to equity, inclusion, and diversity.
Previous experience in higher education is preferred.
Experience in identifying a brand's nuance and distinctive value.
Proven success in brand development and storytelling.
Visible and accessible management style.
Experience with identifying and assessing talent, building teams, and recommending appropriate staffing models.
Ability to manage and meet divisional budget expectations.
Proven expertise as both a strategic thinker and a project manager.
Demonstrated ability to direct outside business partners and agency providers.
Integrity, strategic agility, entrepreneurial spirit, and excellent judgment.
High energy and drive, a sense of humor, and a love of this work.
Skills and Knowledge:
Ability to set the communications vision and bring creativity.
Expert verbal, written, and interpersonal communications skills.
Understanding of public media and issues management.
Strong working knowledge of the latest digital and print trends.
Aptitude for and adeptness at tracking and leveraging data to inform strategy.
Ability to function as a member of a senior leadership team.
Willingness to build internal partnerships with multiple stakeholders.
Benefits:
Bates College offers competitive salaries, excellent benefits, and a supportive, collegial environment.
Equal Employment Opportunity Statement:
Bates College is committed to the principle of equal opportunity and providing an educational and work environment free from discrimination.
About Bates:
Bates is internationally recognized as a leading liberal arts college, attracting 2,000 students from across the U.S. and around the world.
Advertised:
Jun 18 2024 Eastern Daylight Time
Applications close:
#J-18808-Ljbffr