University System of New Hampshire
Integrated Marketing Director, College of Health and Human Services
University System of New Hampshire, Durham, New Hampshire, us, 03824
Position DetailsOperating Title:
Integrated Marketing Director, College of Health and Human Services
Long Classification Title:
Marketing Director
Campus Location:
Durham
Department:
UNH Communication and Public Affairs - AVP Administration
Summary of PositionThe Integrated Marketing Director for the College of Health and Human Services is a visionary integrated marketing expert who leads omni-channel marketing efforts on behalf of the college. The position is part of UNH's centralized team of integrated marketing directors, with colleagues in equivalent positions serving as the marketing leads for each academic college and major business unit.
The leader in this position will serve as a member of the CHHS Executive Leadership Team, serving as its dedicated marketing expert and as its advocate with UNH's in-house marketing agency for college priorities. The director may manage a budget provided by the college.
The director will partner with a broad cross-functional group of college staff, centralized marketing colleagues, as well as agency partners, to achieve excellence in target audience engagement, content development, media placement, data insights, competitor benchmarking, and more on behalf of the college.
In close consultation with CHHS leadership (dean and associate deans) and respective unit partners (i.e. enrollment, advancement, research, etc.), the director will conceive, prepare, and operationalize a college-specific marketing strategy and provide an annual analysis of its effectiveness. The college strategy will integrate with overall strategies for the UNH brand and for major areas of marketing emphasis such as student recruitment and retention, and advancement.
This position will apply best practices and UNH brand standards to all media produced by CHHS. The director will also ensure that news, features, research, and other items from the college are appropriately represented in UNH's major communications channels.
Major goals of the role include growing enrollments in the college's undergraduate and graduate programs and bolstering its reputation as the leading public research university in nursing and allied health in Northern New England.
This position reports to the Assistant Vice President for Integrated Marketing with a dotted line to the Dean for CHHS.
Minimum RequirementsAcceptable minimum level of education:
Bachelor's
Acceptable minimum years of experience:
7-10 years
Other minimum qualifications:Bachelor's degree in advertising, marketing, communications, business, or related field.At least seven years of experience leading communications, branding, marketing, or related functions in a complex organization, including demonstrated experience developing, socializing, and executing a marketing strategy.Excellent written and oral communication skills. Ability to make high-level decisions and provide marketing advice and communications counsel to colleagues and direct the work of staff and external consultants.Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels. Familiarity with CRM and e-mail marketing.Proactive, inspiring, and self-directed work ethic with ability to lead a focused team within a large organization.Ability to translate a strategy or concept into effective marketing and communications programs with measurable results.Ability to prioritize, multi-task, and shift priorities as necessary.Ability to provide and receive feedback in a professional and productive manner that strives for continuous improvement of performance.
Preferred QualificationsMBA or master's in marketing or communications.Familiarity with higher education.Experience working with an experiential brand.A record of success navigating dotted line and solid line reporting relationships.
Salary InformationSalary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.
EEO StatementThe University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission.
Posting DetailsPosting Date:
08/28/2024
Open Until Filled:
Yes
Job Category:
Salaried Staff (Exempt)
Appointment Type:
Regular
Duties / ResponsibilitiesJob Duties:Marketing Strategy:
Develop, present, and execute audience-centric annual marketing plans with clear measures for success.Leadership:
Collaborate with the Dean and other stakeholders to develop marketing strategies.Strong Brand/Creative Chops:
Oversee communications and events related to the college.Resource and Brand Ambassador:
Analyze performance of marketing plans and report results.Miscellaneous:
Other duties as assigned related to advancing the brand of the College and UNH.
Documents Needed to ApplyRequired Documents:Resume/VitaCover Letter
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Integrated Marketing Director, College of Health and Human Services
Long Classification Title:
Marketing Director
Campus Location:
Durham
Department:
UNH Communication and Public Affairs - AVP Administration
Summary of PositionThe Integrated Marketing Director for the College of Health and Human Services is a visionary integrated marketing expert who leads omni-channel marketing efforts on behalf of the college. The position is part of UNH's centralized team of integrated marketing directors, with colleagues in equivalent positions serving as the marketing leads for each academic college and major business unit.
The leader in this position will serve as a member of the CHHS Executive Leadership Team, serving as its dedicated marketing expert and as its advocate with UNH's in-house marketing agency for college priorities. The director may manage a budget provided by the college.
The director will partner with a broad cross-functional group of college staff, centralized marketing colleagues, as well as agency partners, to achieve excellence in target audience engagement, content development, media placement, data insights, competitor benchmarking, and more on behalf of the college.
In close consultation with CHHS leadership (dean and associate deans) and respective unit partners (i.e. enrollment, advancement, research, etc.), the director will conceive, prepare, and operationalize a college-specific marketing strategy and provide an annual analysis of its effectiveness. The college strategy will integrate with overall strategies for the UNH brand and for major areas of marketing emphasis such as student recruitment and retention, and advancement.
This position will apply best practices and UNH brand standards to all media produced by CHHS. The director will also ensure that news, features, research, and other items from the college are appropriately represented in UNH's major communications channels.
Major goals of the role include growing enrollments in the college's undergraduate and graduate programs and bolstering its reputation as the leading public research university in nursing and allied health in Northern New England.
This position reports to the Assistant Vice President for Integrated Marketing with a dotted line to the Dean for CHHS.
Minimum RequirementsAcceptable minimum level of education:
Bachelor's
Acceptable minimum years of experience:
7-10 years
Other minimum qualifications:Bachelor's degree in advertising, marketing, communications, business, or related field.At least seven years of experience leading communications, branding, marketing, or related functions in a complex organization, including demonstrated experience developing, socializing, and executing a marketing strategy.Excellent written and oral communication skills. Ability to make high-level decisions and provide marketing advice and communications counsel to colleagues and direct the work of staff and external consultants.Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels. Familiarity with CRM and e-mail marketing.Proactive, inspiring, and self-directed work ethic with ability to lead a focused team within a large organization.Ability to translate a strategy or concept into effective marketing and communications programs with measurable results.Ability to prioritize, multi-task, and shift priorities as necessary.Ability to provide and receive feedback in a professional and productive manner that strives for continuous improvement of performance.
Preferred QualificationsMBA or master's in marketing or communications.Familiarity with higher education.Experience working with an experiential brand.A record of success navigating dotted line and solid line reporting relationships.
Salary InformationSalary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.
EEO StatementThe University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission.
Posting DetailsPosting Date:
08/28/2024
Open Until Filled:
Yes
Job Category:
Salaried Staff (Exempt)
Appointment Type:
Regular
Duties / ResponsibilitiesJob Duties:Marketing Strategy:
Develop, present, and execute audience-centric annual marketing plans with clear measures for success.Leadership:
Collaborate with the Dean and other stakeholders to develop marketing strategies.Strong Brand/Creative Chops:
Oversee communications and events related to the college.Resource and Brand Ambassador:
Analyze performance of marketing plans and report results.Miscellaneous:
Other duties as assigned related to advancing the brand of the College and UNH.
Documents Needed to ApplyRequired Documents:Resume/VitaCover Letter
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