Cypress Human Capital Management, LLC
Marketing Manager, Party Games
Cypress Human Capital Management, LLC, Los Angeles, California, United States, 90079
As a Marketing Manager, Party Games, you will be responsible for developing and executing a comprehensive go-to-market strategy for an unannounced game. This role requires a creative and strategic thinker with a deep understanding of the gaming industry, marketing trends, and consumer behavior. The ideal candidate will have a proven track record in launching successful game titles and driving engagement across multiple channels.Must Haves
Experience working on family game night style games, like Jackbox, Cards Against Humanity, What Do You Meme, etc.Experience working with content creators and streamersHas worked on games that are available on multiple platformsMajor Plus if they have worked on a game that was based on a TV showResponsibilities
Define the overall marketing strategy for an upcoming game including positioning, unique selling points, key messaging, and campaign goalsCreate, lead, and execute go-to-market campaigns that drive conversation in partnership with key stakeholdersDefine roadmaps, deliverables, owners, and work back schedules for campaign beatsIn partnership with cross-functional teams, succinctly articulate and write strategies, briefs, memos, or any documentation needed to communicate our marketing approach and vision.Collaborate with internal cross-functional teams including but not limited to Creative Production, Brand, Product, CI, Localization, QA, Game Production, Game Design, Title Marketing, Social, Partner Marketing, etc.Manage external partners including but not limited to, creative/social/influencer agencies, and researchers, to make sure company brand values and tone of voice are followedOversee product marketing budget and maximize the effectiveness of campaigns within budget.Qualifications
At least 7 years of experience in game publishing/marketing; ideally having created successful marketing campaigns for multiple games on a variety of platforms and genres with a focus on F2P Live Service mobileExperience working across multiple game marketing functions including community management, social, player support, Comms, and User AcquisitionExperience building successful marketing campaigns for both original and licensed IP large entertainment IPs in collaboration with filmmakers, showrunners, studios, and license holdersProven experience as a steward of game marketing from a game portfolio perspective with the ability to support our brand vision, position, and architecture and achieve overall business goals for gamesExperience partnering with product development teams to make insight-informed decisions that impact membersAble to galvanize and influence teams and partners across departments at all levelsUsed multiple agencies and vendors working in concert to create a cohesive product marketing campaignAble to collaborate with creatives to create a lasting impression among playersHave a style that promotes respect, credibility, and trust throughout the organizationCompensation:
$75.00 - $100.00 per hourID#:
33471838Cypress HCM, LLC
www.cypresshcm.com(415) 394 – 6400
#J-18808-Ljbffr
Experience working on family game night style games, like Jackbox, Cards Against Humanity, What Do You Meme, etc.Experience working with content creators and streamersHas worked on games that are available on multiple platformsMajor Plus if they have worked on a game that was based on a TV showResponsibilities
Define the overall marketing strategy for an upcoming game including positioning, unique selling points, key messaging, and campaign goalsCreate, lead, and execute go-to-market campaigns that drive conversation in partnership with key stakeholdersDefine roadmaps, deliverables, owners, and work back schedules for campaign beatsIn partnership with cross-functional teams, succinctly articulate and write strategies, briefs, memos, or any documentation needed to communicate our marketing approach and vision.Collaborate with internal cross-functional teams including but not limited to Creative Production, Brand, Product, CI, Localization, QA, Game Production, Game Design, Title Marketing, Social, Partner Marketing, etc.Manage external partners including but not limited to, creative/social/influencer agencies, and researchers, to make sure company brand values and tone of voice are followedOversee product marketing budget and maximize the effectiveness of campaigns within budget.Qualifications
At least 7 years of experience in game publishing/marketing; ideally having created successful marketing campaigns for multiple games on a variety of platforms and genres with a focus on F2P Live Service mobileExperience working across multiple game marketing functions including community management, social, player support, Comms, and User AcquisitionExperience building successful marketing campaigns for both original and licensed IP large entertainment IPs in collaboration with filmmakers, showrunners, studios, and license holdersProven experience as a steward of game marketing from a game portfolio perspective with the ability to support our brand vision, position, and architecture and achieve overall business goals for gamesExperience partnering with product development teams to make insight-informed decisions that impact membersAble to galvanize and influence teams and partners across departments at all levelsUsed multiple agencies and vendors working in concert to create a cohesive product marketing campaignAble to collaborate with creatives to create a lasting impression among playersHave a style that promotes respect, credibility, and trust throughout the organizationCompensation:
$75.00 - $100.00 per hourID#:
33471838Cypress HCM, LLC
www.cypresshcm.com(415) 394 – 6400
#J-18808-Ljbffr