City of San Jose
Public Information Representative I/II (Digital Marketer) - San Jose Public Libr
City of San Jose, San Jose, California, United States, 95199
The award-winning San José Public Library (SJPL) consists of more than 600 employees, a 23% bilingual workforce, and has 24 branch libraries across San José, in addition to the Dr. Martin Luther King, Jr. Library, which is the city’s main library jointly operated through a unique partnership with San José State University. SJPL serves a diverse community of roughly one million residents and currently has nearly 700,000 library members. It annually attracts over 6 million visitors (pre-pandemic) and circulates more than 8 million items per year.Over the past few years, SJPL has cultivated a 21st century library experience dedicated to public service and committed to equity, diversity, and inclusion at the core. In addition to providing library services to the community, SJPL proudly leads two citywide initiatives - the Education and Digital Literacy Strategy and the SJ Access digital equity initiative, which has become the number one provider of free public access to Wi-Fi connectivity, tech device lending, and multi-lingual digital literacy programs and support. SJPL is led by Jill Bourne, City Librarian, who was nationally recognized in 2017 as Library Journal’s “Librarian of the Year.”SJPL enriches lives by fostering lifelong learning and ensuring that every member of the community has access to a vast array of ideas and information. The library department is a place where people do great work and make a difference in our community. To see examples of SJPL’s work and learn more about its impact, visit www.sjpl.org. Join us to make a difference!San José Public Library is looking for an experienced Digital Content Marketer (Public Information Representative I/II) to join the Marketing and Communications Unit. This position will be part of the Library’s Public Engagement Division and report directly to the Marketing and Communications Manager. The Digital Content Marketer will be responsible for using a variety of digital tools and channels to generate leads, increase the number of social media followers and newsletter subscribers, handle paid media, and build brand awareness. The Public Information Representative I/II will oversee the team’s social media platforms, electronic newsletter, write blogs, develop visual storytelling content, work closely with the Library’s Web Team, and lead the development of strategic content marketing plans to support a variety of targeted campaigns, programs, collections, special events, and initiatives.As a Digital Content Marketer, you will also integrate paid media to better reach library patrons and community members, plus work cross-functionally with other teams to lead the creative development and promotion of several programs and campaigns. This position will assist in establishing and maintaining effective working relationships with key stakeholders, partners, influencers, and internal staff.The ideal candidate will have excellent writing skills; experience in content creation, working with social media management tools, analyzing metrics and user behavior, project planning, and using tools such as Adobe InDesign and Canva for graphic design.Additional responsibilities and skills include but are not limited to:Understand how to properly use and manage Meta Business (Facebook and Instagram), X, LinkedIn, Nextdoor, and YouTube.Possess great English writing skills, review and edit a variety of written communication.Experience with email marketing and segmentation.Experience with influencer marketing.Creating dynamic content.Experience with photography and Photoshop.Experience with videography, including producing and editing, storyboarding, audio and lighting.Analyze social media analytics.Develop and execute digital strategies to improve performance across all digital channels.Knowledge of marketing, branding, and project management.Experience in utilizing Excel for data/metric collection.To succeed in this role, you must be innovative, have good judgement, stay up to date with the latest digital marketing trends, take pride in SJPL’s brand, and maintain a professional and positive can-do attitude even when working under tight deadlines.The Digital Content Marketer will help change lives by boosting awareness of the valuable and essential services and programs the library provides for free to everyone. The candidate must be passionate about libraries and community, a team player with a creative mindset, organized, collaborative, energetic, and open to feedback. Bilingual skills are preferred.Classification Salary Ranges:Public Information Representative I$84,193.20 - $102,451.44 annually for full-time positions.Public Information Representative II$92,929.20 - $112,934.64 annually for full-time positions.This salary amount includes an approximate five percent (5%) ongoing non-pensionable compensation. Actual salary shall be determined by the final candidates’ qualifications and experience.(These qualifications are typically required. An equivalent combination of education and experience sufficient to satisfactorily perform the duties of the job may be substituted.)Public Information Representative IEducation and Experience:
Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field. No minimum experience required.Acceptable Substitutions:
Additional years of professional experience in public relations, public information, or other related experience may be substituted for education on a year-for-year basis up to two years.Public Information Representative IIEducation and Experience:
Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field and two years of progressively responsible professional public information, marketing, or public relations experience. No substitution for education.Licensing Requirements:
Valid California Driver’s License may be required.Competencies:
The ideal candidate will possess the following competencies, as demonstrated in past and current employment history. Desirable competencies for this position include:Job Expertise - Demonstrates knowledge of, experience with, or ability to learn applicable professional/technical principles and practices, Citywide and departmental procedures and policies, and federal and state rules and regulations.Multi-Tasking - Demonstrates successful performance under a complex workload, and able to manage multiple projects and responsibilities simultaneously.Communication Skills - Demonstrates excellent writing skills, communicates and listens effectively and responds in a timely, effective, positive and respectful manner.Customer Service - Demonstrates the ability to anticipate customers' needs and deliver services effectively and efficiently in a timely, accurate, respectful and friendly manner.Flexibility - Makes effective decisions and achieves desired results during major changes in responsibilities, work processes, timeframes, performance expectations, organizational culture, or work environment.Project Management - Ensures support for projects and implements agency goals and strategic objectives.Problem Solving - Approaches a situation or problem by defining the problem or issue; determines the significance of problem(s); collects information; uses logic and intuition to arrive at decisions or solutions to problems that achieve the desired outcome.Initiative - Exhibits resourceful behaviors toward meeting job objectives; anticipates problems, is proactive, and avoids difficulties by planning ahead.Selection Process:
You will be prompted to answer the following job-specific questions during the online application process:How many years of experience do you have in digital content marketing or public information? Describe your experience in each area.Please share your experience in creating a successful strategic digital marketing plan that helped you reach a wider audience and create awareness of a product or service you were promoting.Please describe your experience in account management of multiple digital channels, including social media and email marketing.In addition
to the responses to the job-specific questions, all candidates must submit a portfolio of your original work. The portfolio should include writing samples, a variety of content you have created, including but not limited to social media posts and ads, newsletters, and web. Please upload your portfolio in the “Attachments” section of your application.You must answer all job-specific questions and upload a portfolio to be considered for this vacancy.Only those candidates whose backgrounds best match the position will move to the interview phase of the selection process. If selected for an interview, applicants may be asked to present their digital portfolio with their content work.The application deadline is 11:59 PM on Thursday, September 26, 2024.
Please allow adequate time to complete the application and submit before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DO NOT RECEIVE THE CONFIRMATION, please email CityCareers@sanjoseca.gov and we will research the status of your application.For any questions about the position please contact Daniel Aholt at
Daniel.Aholt@SJLibrary.org .
#J-18808-Ljbffr
Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field. No minimum experience required.Acceptable Substitutions:
Additional years of professional experience in public relations, public information, or other related experience may be substituted for education on a year-for-year basis up to two years.Public Information Representative IIEducation and Experience:
Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field and two years of progressively responsible professional public information, marketing, or public relations experience. No substitution for education.Licensing Requirements:
Valid California Driver’s License may be required.Competencies:
The ideal candidate will possess the following competencies, as demonstrated in past and current employment history. Desirable competencies for this position include:Job Expertise - Demonstrates knowledge of, experience with, or ability to learn applicable professional/technical principles and practices, Citywide and departmental procedures and policies, and federal and state rules and regulations.Multi-Tasking - Demonstrates successful performance under a complex workload, and able to manage multiple projects and responsibilities simultaneously.Communication Skills - Demonstrates excellent writing skills, communicates and listens effectively and responds in a timely, effective, positive and respectful manner.Customer Service - Demonstrates the ability to anticipate customers' needs and deliver services effectively and efficiently in a timely, accurate, respectful and friendly manner.Flexibility - Makes effective decisions and achieves desired results during major changes in responsibilities, work processes, timeframes, performance expectations, organizational culture, or work environment.Project Management - Ensures support for projects and implements agency goals and strategic objectives.Problem Solving - Approaches a situation or problem by defining the problem or issue; determines the significance of problem(s); collects information; uses logic and intuition to arrive at decisions or solutions to problems that achieve the desired outcome.Initiative - Exhibits resourceful behaviors toward meeting job objectives; anticipates problems, is proactive, and avoids difficulties by planning ahead.Selection Process:
You will be prompted to answer the following job-specific questions during the online application process:How many years of experience do you have in digital content marketing or public information? Describe your experience in each area.Please share your experience in creating a successful strategic digital marketing plan that helped you reach a wider audience and create awareness of a product or service you were promoting.Please describe your experience in account management of multiple digital channels, including social media and email marketing.In addition
to the responses to the job-specific questions, all candidates must submit a portfolio of your original work. The portfolio should include writing samples, a variety of content you have created, including but not limited to social media posts and ads, newsletters, and web. Please upload your portfolio in the “Attachments” section of your application.You must answer all job-specific questions and upload a portfolio to be considered for this vacancy.Only those candidates whose backgrounds best match the position will move to the interview phase of the selection process. If selected for an interview, applicants may be asked to present their digital portfolio with their content work.The application deadline is 11:59 PM on Thursday, September 26, 2024.
Please allow adequate time to complete the application and submit before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DO NOT RECEIVE THE CONFIRMATION, please email CityCareers@sanjoseca.gov and we will research the status of your application.For any questions about the position please contact Daniel Aholt at
Daniel.Aholt@SJLibrary.org .
#J-18808-Ljbffr