Worldpay
Marketing Automation Manager
Worldpay, Cincinnati, Ohio, United States, 45208
Job DescriptionAre you ready to write your next chapter?Make your mark at one of the biggest names in payments. With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.What makes a Worldpayer? It's simple:
Think, Act, Win.
We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex. We're dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we're determined, always staying open - winning and failing as one.Are you ready to make your mark? Then you sound like a Worldpayer.What you will be doing:Develop and implement marketing automation strategies that align with business objectives.Research and evaluate marketing automation solutions to select the best fit for campaigns.Serve as marketing automation administrator across our multiple instances.Develop and maintain data, field and system governance policies for our marketing automation system with collaboration with our data, Salesforce.com and our non-Marketing teams who use our marketing automation system.Create and maintain marketing automation workflows and asset templates.Develop and execute lead nurturing programs to nurture leads through the sales funnel.Analyse marketing automation data to track campaign performance and identify areas for improvement.Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process.Stay up-to-date on the latest marketing automation trends and technologies.Set up and manage webinars.What you bring:5+ years of experience in Marketo.Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo.Strong understanding of Marketo marketing automation platform and functionalities.Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce).Basic HTML, CSS, JavaScript knowledge.Excellent communication, interpersonal, and analytical skills.Ability to work independently and as part of a team.Experience managing multiple Marketo instances, tied to separate CRM instances.Marketo Certified Expert Certification.Strong understanding/experience with Salesforce and Marketo sync.Experience with data analysis tools such as Google Analytics and Tableau.Ability to present complex information to both technical and non-technical audiences.What we offer you:A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities.A broad range of professional education and personal development possibilities.A variety of career development tools, resources and opportunities.Time to support charities and give back in your community.A fantastic range of benefits designed to help support your lifestyle and wellbeing.
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Think, Act, Win.
We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex. We're dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we're determined, always staying open - winning and failing as one.Are you ready to make your mark? Then you sound like a Worldpayer.What you will be doing:Develop and implement marketing automation strategies that align with business objectives.Research and evaluate marketing automation solutions to select the best fit for campaigns.Serve as marketing automation administrator across our multiple instances.Develop and maintain data, field and system governance policies for our marketing automation system with collaboration with our data, Salesforce.com and our non-Marketing teams who use our marketing automation system.Create and maintain marketing automation workflows and asset templates.Develop and execute lead nurturing programs to nurture leads through the sales funnel.Analyse marketing automation data to track campaign performance and identify areas for improvement.Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process.Stay up-to-date on the latest marketing automation trends and technologies.Set up and manage webinars.What you bring:5+ years of experience in Marketo.Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo.Strong understanding of Marketo marketing automation platform and functionalities.Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce).Basic HTML, CSS, JavaScript knowledge.Excellent communication, interpersonal, and analytical skills.Ability to work independently and as part of a team.Experience managing multiple Marketo instances, tied to separate CRM instances.Marketo Certified Expert Certification.Strong understanding/experience with Salesforce and Marketo sync.Experience with data analysis tools such as Google Analytics and Tableau.Ability to present complex information to both technical and non-technical audiences.What we offer you:A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities.A broad range of professional education and personal development possibilities.A variety of career development tools, resources and opportunities.Time to support charities and give back in your community.A fantastic range of benefits designed to help support your lifestyle and wellbeing.
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