Hard Rock Digital
Senior Data Scientist - Marketing
Hard Rock Digital, Austin, Texas, us, 78716
What are we building?Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space — ready to join us?What's the position?We are looking for a Senior Data Scientist specialized in Marketing Analytics to join our rapidly growing data science team. As part of the Data Science team, you will be a technical contributor supporting cutting-edge technology, operations, and marketing needs. The role requires an individual who's technically talented, able to manage massively distributed datasets, and architect and implement data science models for marketing our casino and sports mobile Apps.Key Responsibilities:
Develop and implement marketing mix models (MMM) and multi-touch attribution (MTA) models using Bayesian approaches.Conduct statistical analysis, machine learning, and data mining techniques specifically applied to marketing problems.Utilize marketing intelligence tools such as AppsFlyer, Funnel, Singular and/or Nielsen/VisualIQ.Perform customer segmentation, lifetime value prediction, and churn analysis in a marketing context.Work with large, complex datasets and distributed computing environments.Write and maintain code in Python, R, SQL and similar languages.Translate complex analytical findings into actionable marketing insights for non-technical stakeholders.Design and execute A/B testing and experimental design for marketing campaigns.Use digital analytics platforms (e.g., Google Analytics, Adobe Analytics) effectively.Deliver high-impact data science projects in a marketing context.What are we looking for?
A minimum of 3 years in data science focused on Marketing, with extensive experience in developing Bayesian models for MMM/MTA.5+ years in Data Science, with a strong focus on marketing analytics.Experience with cloud platforms (e.g., AWS, Snowflake, Databricks) for large-scale data processing and model hosting.Proficiency in SQL and data visualization tools (e.g., Tableau, PowerBI) for marketing dashboards and reports.Preferred:
Master's degree or Ph.D. in Statistics, Computer Science, Mathematics, Marketing Analytics, or a related quantitative field.Experience in the igaming, and sports bet industry.Expertise in privacy regulations and best practices for handling sensitive customer data in marketing contexts.Experience with real-time personalization and recommendation systems for marketing campaigns.Contributions to open-source projects or published research in marketing analytics or related fields.Familiarity with marketing automation platforms and their integration with data science workflows.Roster of UniquesWe care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).
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Develop and implement marketing mix models (MMM) and multi-touch attribution (MTA) models using Bayesian approaches.Conduct statistical analysis, machine learning, and data mining techniques specifically applied to marketing problems.Utilize marketing intelligence tools such as AppsFlyer, Funnel, Singular and/or Nielsen/VisualIQ.Perform customer segmentation, lifetime value prediction, and churn analysis in a marketing context.Work with large, complex datasets and distributed computing environments.Write and maintain code in Python, R, SQL and similar languages.Translate complex analytical findings into actionable marketing insights for non-technical stakeholders.Design and execute A/B testing and experimental design for marketing campaigns.Use digital analytics platforms (e.g., Google Analytics, Adobe Analytics) effectively.Deliver high-impact data science projects in a marketing context.What are we looking for?
A minimum of 3 years in data science focused on Marketing, with extensive experience in developing Bayesian models for MMM/MTA.5+ years in Data Science, with a strong focus on marketing analytics.Experience with cloud platforms (e.g., AWS, Snowflake, Databricks) for large-scale data processing and model hosting.Proficiency in SQL and data visualization tools (e.g., Tableau, PowerBI) for marketing dashboards and reports.Preferred:
Master's degree or Ph.D. in Statistics, Computer Science, Mathematics, Marketing Analytics, or a related quantitative field.Experience in the igaming, and sports bet industry.Expertise in privacy regulations and best practices for handling sensitive customer data in marketing contexts.Experience with real-time personalization and recommendation systems for marketing campaigns.Contributions to open-source projects or published research in marketing analytics or related fields.Familiarity with marketing automation platforms and their integration with data science workflows.Roster of UniquesWe care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).
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