Coca-Cola
Director, Restaurant Digital and Technology Capabilities
Coca-Cola, Atlanta, Georgia, United States, 30383
Director, Restaurant Digital and Technology Capabilities
Job Description SummaryWe are on a mission to transform how we capture value today (present-forward adoption of capabilities and disciplines across the OU) while simultaneously creating new long-term value for the system (future-back development of enablers that will preserve and/or accelerate momentum) - resulting in clear market leadership and sustainable growth. This position will play a key role in our Foodservice Digital Organization, leading key strategic partnerships, initiatives and capabilities helping to propel our organization along the digital evolution further and faster. This role will develop, lead and execute strategic initiatives across digital platforms while simultaneously accelerating Coca-Cola associate digital acumen.What You'll Do for UsDigital Capability & Partnership Development
Collaborate with leading and emerging restaurant technology companies to develop differentiated growth capabilities for Coca-Cola restaurant partners.Leverage knowledge of external digital partner landscape (i.e. restaurant tech.) to identify unique and scalable activation opportunities.Continuously scan the marketplace to identify, evaluate, pilot and pursue new digital capabilities and solutions.
Coca-Cola Restaurant Customer Collaboration
Collaborate with Coca-Cola FSOP customer teams to develop strategic plans with leading restaurant customers - driving traffic, trial and awareness that results in value created for Coca-Cola customers and brands.Directly engage as the digital SME with Coca-Cola foodservice and on-premise customers to drive enhancements and growth for digital ordering channels.Support strategic restaurant customer digital growth execution - collaborating with customer digital team to identify & prioritize opportunities and then creating solutions to deliver progress against stated goals.
Digital Planning & Strategy
Partner with cross-functional teams (i.e. brand, Integrated Marketing Communications, customer teams, etc.) to deliver integrated value programs and activate with external media agencies and vendor companies.Support annual planning and resource allocation processes to right-size investments across digital opportunities.
Associate Digital Acumen
Partner with North America Commercial Capabilities organization to develop internal digital acumen - building knowledge, accountabilities and full system integration to drive value and profitability.Conduct custom research, based on prioritized customer opportunities, to develop industry-leading knowledge and best practices to win the digital occasions and maximize digital capabilities.
Qualifications & RequirementsBachelor's degree in marketing, Business, Communications, or related field10+ years of experience in Sales, Marketing, Media, Digital/Tech or similarExperience with digital strategy/execution and technology platforms, particularly with or for restaurantsTrack record of building and developing collaborative relationships to extract value and drive growthBasic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirementsDetail-oriented with exceptional critical thinking and problem-solving abilitiesAbility to prioritize tasks, collaborate with teams, and work under pressureStrong communication, project management and time management skillsProficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)Strong Verbal & Written Communication SkillsLocation
- Virtual (US based)Travel
- Approximately 25%What We Can Do For YouIconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.Intrapreneurial Leadership: Playing an integral role on an innovative, fast-paced team that is creating change within a Fortune 200 company - making a positive impact on some of the largest restaurant brands in the world.Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.Skills:
Social Media; Video Solutions; Waterfall Project Management; Financial Acumen; Customer Relationship Management (CRM); Marketing Campaigns; Paid Search Marketing; Programmatic (Inactive); Collaborative Leadership; Marketing Strategies; Digital Media; Search Engine Optimization (SEO); Group Problem Solving; Microsoft Office; Communication; Google Analytics; Decision Making; Digital Signage; Search Engine Marketing (SEM); Negotiation; Connections Planning; Agency Management; Cross-Functional Teamwork
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Job Description SummaryWe are on a mission to transform how we capture value today (present-forward adoption of capabilities and disciplines across the OU) while simultaneously creating new long-term value for the system (future-back development of enablers that will preserve and/or accelerate momentum) - resulting in clear market leadership and sustainable growth. This position will play a key role in our Foodservice Digital Organization, leading key strategic partnerships, initiatives and capabilities helping to propel our organization along the digital evolution further and faster. This role will develop, lead and execute strategic initiatives across digital platforms while simultaneously accelerating Coca-Cola associate digital acumen.What You'll Do for UsDigital Capability & Partnership Development
Collaborate with leading and emerging restaurant technology companies to develop differentiated growth capabilities for Coca-Cola restaurant partners.Leverage knowledge of external digital partner landscape (i.e. restaurant tech.) to identify unique and scalable activation opportunities.Continuously scan the marketplace to identify, evaluate, pilot and pursue new digital capabilities and solutions.
Coca-Cola Restaurant Customer Collaboration
Collaborate with Coca-Cola FSOP customer teams to develop strategic plans with leading restaurant customers - driving traffic, trial and awareness that results in value created for Coca-Cola customers and brands.Directly engage as the digital SME with Coca-Cola foodservice and on-premise customers to drive enhancements and growth for digital ordering channels.Support strategic restaurant customer digital growth execution - collaborating with customer digital team to identify & prioritize opportunities and then creating solutions to deliver progress against stated goals.
Digital Planning & Strategy
Partner with cross-functional teams (i.e. brand, Integrated Marketing Communications, customer teams, etc.) to deliver integrated value programs and activate with external media agencies and vendor companies.Support annual planning and resource allocation processes to right-size investments across digital opportunities.
Associate Digital Acumen
Partner with North America Commercial Capabilities organization to develop internal digital acumen - building knowledge, accountabilities and full system integration to drive value and profitability.Conduct custom research, based on prioritized customer opportunities, to develop industry-leading knowledge and best practices to win the digital occasions and maximize digital capabilities.
Qualifications & RequirementsBachelor's degree in marketing, Business, Communications, or related field10+ years of experience in Sales, Marketing, Media, Digital/Tech or similarExperience with digital strategy/execution and technology platforms, particularly with or for restaurantsTrack record of building and developing collaborative relationships to extract value and drive growthBasic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirementsDetail-oriented with exceptional critical thinking and problem-solving abilitiesAbility to prioritize tasks, collaborate with teams, and work under pressureStrong communication, project management and time management skillsProficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)Strong Verbal & Written Communication SkillsLocation
- Virtual (US based)Travel
- Approximately 25%What We Can Do For YouIconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.Intrapreneurial Leadership: Playing an integral role on an innovative, fast-paced team that is creating change within a Fortune 200 company - making a positive impact on some of the largest restaurant brands in the world.Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.Skills:
Social Media; Video Solutions; Waterfall Project Management; Financial Acumen; Customer Relationship Management (CRM); Marketing Campaigns; Paid Search Marketing; Programmatic (Inactive); Collaborative Leadership; Marketing Strategies; Digital Media; Search Engine Optimization (SEO); Group Problem Solving; Microsoft Office; Communication; Google Analytics; Decision Making; Digital Signage; Search Engine Marketing (SEM); Negotiation; Connections Planning; Agency Management; Cross-Functional Teamwork
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