Senior Director, Marketing

Named one of Fast Company’s Most Innovative Companies in 2023, Athletes Unlimited is a new model of pro sports, where athletes are decision-makers and individual players are champions of team sports. Athletes Unlimited owns and operates professional women’s softball, lacrosse, volleyball and basketball leagues featuring world-class competition and fan experience and stands out as an organization driven by the athletes that play in the leagues. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation.We change the game with faster play, and new team rosters every week, delivering thrilling entertainment in which every moment counts. We provide our team of enthusiastic, collaborative innovators with a next-generation workplace with unlimited PTO, competitive health insurance, professional development opportunities, and more so that we can build the future of professional sports. Are you Unlimited?Athletes Unlimited is looking for a Sr. Director, Marketing, who will be responsible for the execution and general support of multiple marketing activities for Athletes Unlimited, with a primary focus on AU Pro Basketball and AU Pro Lacrosse. This includes the coordination of external messaging with marketing partners, digital asset creation, promo copywriting, development of game day marketing promotional plans, execution of marketing-related events, managing all aspects of our grassroots marketing events and staff, and general upkeep of internal marketing communication documents. This role is full-time, remote, and reports to the Vice President, Marketing.StrategyDevelop overall marketing plans and strategies to promote AU Pro Basketball and AU Pro Lacrosse in and out of season, both on a local and national level in conjunction with VP, MarketingCollaborate with VP, Marketing on the development of messaging, campaigns, marketing, and creative direction for basketball and lacrosseLead the development of promotional activities to include giveaways, theme nights, Impact Weeks, ticket promotions, postgame fan activities, and other activities for basketball and lacrosse seasonsLead events and marketing activations related to basketball and lacrosse both in and out of marketDevelop and execute grassroots marketing strategies in-market and nationally for basketball and lacrosse to enhance brand awareness and fan developmentProduce marketing calendars, plans, execution tracking, marketing decks, and other internal marketing documentsMarketing Assets & MaterialsWork collaboratively with the AU creative teams to create marketing collateral, digital assets, giveaway items, banners, and other assetsCoordinate distribution of content assets through Athletes Unlimited, partners, and players’ digital channels including emails, social media, websites, etc.Work with game presentation producers on in-venue PA reads and video board assetsWrite promotional and informational copy for internal and external marketing communications channelsSchedule, write copy, and collect visual assets for internal and marketing-related partners’ live reads and TV spots for in-game linear and streaming game broadcastsRelationships and ManagementHire and manage multiple grassroots marketing staff members including outlining duties and schedules and serving as the point of contactBuild relationships and engage in regular communication with marketing partners, media partnerships, and others to facilitate the execution of external messaging through partner channels including emails, social media, websites, etc.Work collaboratively with our media buying agency and internal design team to provide copy, creative direction, specs, and delivery, and coordinate any necessary updates or changes for paid digital adsWork with the greater team on the planning, coordination, and execution of marketing-related events and promotions across all AU sportsServe as the on-site representative for Marketing during select times during the seasons and off-season to assist with the execution of marketing-related activities in-market for games, events, and grassroots activities (travel required)General marketing support duties as assigned

QualificationsA minimum 7-10 years of experience in marketing, sales, events, or related fieldStrong verbal and written communication skillsDeep knowledge, understanding and experience using digital platforms and social media including creating and editing content, copy, graphics, and videoProficiency in GSuite required and Adobe Creative Cloud preferredCollaborative and flexible working style with the ability to work autonomously in a remote environmentPreference to those based in NashvilleExcellent organizational skills and ability to prioritize work and complete multiple tasks in a detail-oriented environmentAbility to manage partner relationships in an attentive and professional mannerStrong managerial skillsStrong written and verbal communication skillsAbility to interact and communicate with customers in a face-to-face environmentAbility to travel to season and event locations as needed (select game weekends, events, etc.). Approximately 20% travel per year.Previous experience or knowledge of sports is preferred

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