Granite Edvance
Marketing Director
Granite Edvance, Manchester, New Hampshire, United States,
Are you ready to showcase your creativity and strategic skills as a Marketing Director at Granite Edvance in Concord, NH? In this newly created role, you'll have the opportunity to develop innovative marketing campaigns that align with our core values of
Service Excellence, Community, Integrity , and
Opportunity .WHO ARE WE? AN INTRODUCTION
Granite Edvance (formerly the New Hampshire Higher Education Assistance Foundation, or the NHHEAF Network) helps New Hampshire students plan for their future - whether they are looking to continue their education, pursue the trades, or enter the workforce - by providing free counseling and resources, scholarships, and private student loans. In 2024, we awarded $500,000 in scholarships to NH college students! We are a nonprofit organization that values our employees and serves our communities. If this sounds like the kind of organization you'd like to work for, we'd love to meet you!WHAT DOES A MARKETING DIRECTOR DO?
Reporting to our marketing & communications leadership team, you will be at the forefront of planning and executing dynamic marketing campaigns that align with our mission, working collaboratively with the full Communications team, internal stakeholders, and external partners. You'll dive into the world of marketing analytics as you manage reporting and analysis, providing valuable insights to enhance our strategic efforts, utilizing key technologies to support and lead critical functions within our Communications team.Key Responsibilities Will Include
In collaboration with team members, develop the organization's marketing plan and budget, utilizing deep knowledge of the market and key marketing strategies and tools, as well as analytics and reporting data and input from stakeholders.Facilitate and oversee marketing activities that promote the Granite Edvance brand throughout New Hampshire and nationally.Develop and maintain a marketing analytics reporting framework that includes social media, email campaigns, website traffic and SEO/SEM, content marketing, and email campaigns, and utilize findings to set and monitor marketing and communications goals. Provide insights and recommendations for optimization to leadership.Plan and create marketing materials, working with in-house Graphic Designer and other team members.Develop and maintain efficient, effective system for ordering, tracking, and organizing branded items, trade show materials, etc., ensuring sufficient inventory is available as required to support scheduled events and other external activities.Collaborate with other business units to ensure alignment of marketing efforts with business goals. Foster collaboration to promote integrated marketing campaigns.Embrace the opportunity to make a meaningful impact through innovative marketing strategies and cutting-edge practices in this exciting position!Requirements For Success In This Role
To thrive in this position, you'll need a diverse skill set honed for success in both the nonprofit and financial services sectors. Your strategic mindset combined with your expertise in developing and executing digital campaign strategies, particularly in Paid Search, Paid Social, Email Marketing, and SEO, will be invaluable. Proficiency in CRM platforms, direct mail, and WordPress is highly beneficial, and if you have familiarity with college admissions and financial aid processes, as well as experience in education or financial services, you're already a step ahead!Knowledge of social media platforms and the ability to optimize content for maximum engagement are essential. Join us and showcase your marketing talents in a fulfilling and impactful environment.Knowledge And Skills Required For The Position Are
Proven track record in creating and optimizing comprehensive, data-driven marketing campaigns, in collaboration with internal and external stakeholders.Experience managing and/or facilitating key aspects of the marketing function within a small or mid-sized organization, preferably in financial services, including the following:Developing and executing digital campaign strategies; particularly in Paid Search, Paid Social, Email Marketing, and SEO.Leveraging CRM platforms and software.Experience in direct mail; working knowledge of WordPress preferred.Comprehensive understanding of common social media platforms and how to optimize pages and content for maximum engagement.Experience in education, financial services, or not-for-profit community outreach preferred.Familiarity with college admissions, financial aid, and other aspects of higher education and college access is a plus.CONNECT WITH OUR TEAM TODAY!
Take the next step in your marketing career with us at Granite Edvance! As an employee, you'll enjoy a great compensation and benefits package including Medical, Dental, Vision, 403(b) with company match, Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, including Holiday and Volunteer Time, Tuition Reimbursement, Student Loan Repayment Assistance, 529 Education Savings Plan Contribution, and Professional Development.If you believe that this position matches your requirements, apply today!OUR VALUES
In alignment with its core values, Granite Edvance is committed to equal opportunity in all aspects of employment. We do not discriminate on the basis of any protected characteristic, including race, ethnicity, national origin or ancestry, religion, sex (including pregnancy, childbirth or related medical conditions), gender, gender identity, gender expression or sexual orientation, marital or family care status, age, disability, status as a protected veteran, or any other characteristic protected by law.Granite Edvance is committed to creating a diverse workforce and inclusive work environment, where each member of the team feels a sense of belonging and is able to bring their authentic selves to work each day. Diversity driven job seekers are welcomed and strongly encouraged to apply.We are committed to fair and equitable pay and pay practices. Actual pay rates may vary and will be based upon multiple factors including but not limited to a candidate's experience, training or education, as well as upon business need.Accessibility
If you need help accessing this page, please contact: Email: or call (603) 227-5461.Granite Edvance is an Equal Opportunity Employer.Equal Employment Opportunity is The Law. Click here to view the poster in: English, Spanish.Job Posted by ApplicantPro
#J-18808-Ljbffr
Service Excellence, Community, Integrity , and
Opportunity .WHO ARE WE? AN INTRODUCTION
Granite Edvance (formerly the New Hampshire Higher Education Assistance Foundation, or the NHHEAF Network) helps New Hampshire students plan for their future - whether they are looking to continue their education, pursue the trades, or enter the workforce - by providing free counseling and resources, scholarships, and private student loans. In 2024, we awarded $500,000 in scholarships to NH college students! We are a nonprofit organization that values our employees and serves our communities. If this sounds like the kind of organization you'd like to work for, we'd love to meet you!WHAT DOES A MARKETING DIRECTOR DO?
Reporting to our marketing & communications leadership team, you will be at the forefront of planning and executing dynamic marketing campaigns that align with our mission, working collaboratively with the full Communications team, internal stakeholders, and external partners. You'll dive into the world of marketing analytics as you manage reporting and analysis, providing valuable insights to enhance our strategic efforts, utilizing key technologies to support and lead critical functions within our Communications team.Key Responsibilities Will Include
In collaboration with team members, develop the organization's marketing plan and budget, utilizing deep knowledge of the market and key marketing strategies and tools, as well as analytics and reporting data and input from stakeholders.Facilitate and oversee marketing activities that promote the Granite Edvance brand throughout New Hampshire and nationally.Develop and maintain a marketing analytics reporting framework that includes social media, email campaigns, website traffic and SEO/SEM, content marketing, and email campaigns, and utilize findings to set and monitor marketing and communications goals. Provide insights and recommendations for optimization to leadership.Plan and create marketing materials, working with in-house Graphic Designer and other team members.Develop and maintain efficient, effective system for ordering, tracking, and organizing branded items, trade show materials, etc., ensuring sufficient inventory is available as required to support scheduled events and other external activities.Collaborate with other business units to ensure alignment of marketing efforts with business goals. Foster collaboration to promote integrated marketing campaigns.Embrace the opportunity to make a meaningful impact through innovative marketing strategies and cutting-edge practices in this exciting position!Requirements For Success In This Role
To thrive in this position, you'll need a diverse skill set honed for success in both the nonprofit and financial services sectors. Your strategic mindset combined with your expertise in developing and executing digital campaign strategies, particularly in Paid Search, Paid Social, Email Marketing, and SEO, will be invaluable. Proficiency in CRM platforms, direct mail, and WordPress is highly beneficial, and if you have familiarity with college admissions and financial aid processes, as well as experience in education or financial services, you're already a step ahead!Knowledge of social media platforms and the ability to optimize content for maximum engagement are essential. Join us and showcase your marketing talents in a fulfilling and impactful environment.Knowledge And Skills Required For The Position Are
Proven track record in creating and optimizing comprehensive, data-driven marketing campaigns, in collaboration with internal and external stakeholders.Experience managing and/or facilitating key aspects of the marketing function within a small or mid-sized organization, preferably in financial services, including the following:Developing and executing digital campaign strategies; particularly in Paid Search, Paid Social, Email Marketing, and SEO.Leveraging CRM platforms and software.Experience in direct mail; working knowledge of WordPress preferred.Comprehensive understanding of common social media platforms and how to optimize pages and content for maximum engagement.Experience in education, financial services, or not-for-profit community outreach preferred.Familiarity with college admissions, financial aid, and other aspects of higher education and college access is a plus.CONNECT WITH OUR TEAM TODAY!
Take the next step in your marketing career with us at Granite Edvance! As an employee, you'll enjoy a great compensation and benefits package including Medical, Dental, Vision, 403(b) with company match, Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, including Holiday and Volunteer Time, Tuition Reimbursement, Student Loan Repayment Assistance, 529 Education Savings Plan Contribution, and Professional Development.If you believe that this position matches your requirements, apply today!OUR VALUES
In alignment with its core values, Granite Edvance is committed to equal opportunity in all aspects of employment. We do not discriminate on the basis of any protected characteristic, including race, ethnicity, national origin or ancestry, religion, sex (including pregnancy, childbirth or related medical conditions), gender, gender identity, gender expression or sexual orientation, marital or family care status, age, disability, status as a protected veteran, or any other characteristic protected by law.Granite Edvance is committed to creating a diverse workforce and inclusive work environment, where each member of the team feels a sense of belonging and is able to bring their authentic selves to work each day. Diversity driven job seekers are welcomed and strongly encouraged to apply.We are committed to fair and equitable pay and pay practices. Actual pay rates may vary and will be based upon multiple factors including but not limited to a candidate's experience, training or education, as well as upon business need.Accessibility
If you need help accessing this page, please contact: Email: or call (603) 227-5461.Granite Edvance is an Equal Opportunity Employer.Equal Employment Opportunity is The Law. Click here to view the poster in: English, Spanish.Job Posted by ApplicantPro
#J-18808-Ljbffr