Bio-Techne
Senior Director of Digital Marketing
Bio-Techne, Denver, Colorado, United States, 80285
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Salary Range: 175-260K
The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.
Key Responsibilities:
Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience.
Establish and monitor Digital Marketing key performance indicators. Continuously test and optimize marketing strategies based on data insights to improve performance and drive results.
Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies.
Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns.
Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns.
Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences.
Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking.
Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas.
Work closely with various teams globally to prioritize website enhancements/optimizations.
Education and Experience:
Bachelor's degree in marketing, business, or a related field
7+ years of experience in Key Responsibilities, with at least 5 years of experience in a leadership role
Ability to lead performance, career development, and talent management initiatives
A science background is a plus, but not required
Proven experience developing and executing successful digital marketing strategies.
Experience leading teams in projects and procedural changes of large scope
Strong analytical skills and data-driven thinking
Ability to work in a collaborative team environment
Responsible for partnering with key leaders to accomplish objectives of the organization and division
Strong understanding of digital marketing channels and platforms, as well as industry trends and best practices.
Excellent communication, collaboration, and leadership skills
Ability to manage multiple projects and priorities in a fast-paced environment
Analytical thinking and data-driven decision-making skills
Ability to independently troubleshoot issues of high complexity.
Performs additional duties as assigned
Why Join Bio-Techne:
We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!
We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.
We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States.
Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.
Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.
Salary Range: 175-260K
The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.
Key Responsibilities:
Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience.
Establish and monitor Digital Marketing key performance indicators. Continuously test and optimize marketing strategies based on data insights to improve performance and drive results.
Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies.
Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns.
Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns.
Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences.
Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking.
Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas.
Work closely with various teams globally to prioritize website enhancements/optimizations.
Education and Experience:
Bachelor's degree in marketing, business, or a related field
7+ years of experience in Key Responsibilities, with at least 5 years of experience in a leadership role
Ability to lead performance, career development, and talent management initiatives
A science background is a plus, but not required
Proven experience developing and executing successful digital marketing strategies.
Experience leading teams in projects and procedural changes of large scope
Strong analytical skills and data-driven thinking
Ability to work in a collaborative team environment
Responsible for partnering with key leaders to accomplish objectives of the organization and division
Strong understanding of digital marketing channels and platforms, as well as industry trends and best practices.
Excellent communication, collaboration, and leadership skills
Ability to manage multiple projects and priorities in a fast-paced environment
Analytical thinking and data-driven decision-making skills
Ability to independently troubleshoot issues of high complexity.
Performs additional duties as assigned
Why Join Bio-Techne:
We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!
We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.
We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States.
Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.
Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.