Taylor Morrison
Market Intelligence & Strategy Manager
Taylor Morrison, Frisco, Texas, United States, 75034
Job Description SummaryAs a Market Intelligence & Strategy Manager working for Taylor Morrison you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the "voice of the consumer" with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.
Job DetailsWhat You'll DoEvaluation and Recommendations on existing Community PositioningMonthly completion and assessment of resale dataRegular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicateExperience in selected primary research including focus groups & survey creation/administrationMonthly completion and assessment of Competitive Market Assessment (CMA) for each communityMonthly positioning reviews with Division President and Ops teamEvaluation and recommendations on future Community PositioningFieldwork- perform site and competitive evaluationsCMA completion and communicate recommendations on price, product and promotion to the Division President and Ops teamCommunity design, floor plans, specifications, that culminate in Pace and Price forecastsResale analysis completion and discussion with Division President and Ops teamPortfolio Investment Committee (PIC) submittal reports. Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customersConsumer Group wants/needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette processAssist with new product development - provide consumer feedbackStrategic Plan Development and EvaluationsCoordinate with Division President and Ops team on both short and long term strategic initiativesGather, analyze, and communicate both macro and micro-level marketAssess market opportunities for growth strategy (somehow comb the key components of Macro Market data and communicate implicationsAssess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)Communicate key findings as appropriate with local division management teamsAssist Division Presidents with the Final Strategic Plan PresentationProvide support for the completion of the Corporate WorkbookPerform other duties as assignedSound Like You?You might be just who we're looking for if you have...Minimum Bachelor's degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industryExperience in data gathering from various sources and compiling into logical charts, graphs, tables, and written formHighly proficient in Excel, Word and PowerPointVery strong written and verbal communication skillsExperience with housing database tools is a plus, but not requiredLocal Market knowledge preferredFLSA Status: ExemptWill have responsibilities such as:Interviewing, selecting, and training employeesSetting rates of pay and hours of workAppraising productivity; handling employee grievances or complaints, or disciplining employeesDetermining work techniquesPlanning the workApportioning work among employeesDetermining the types of equipment to be used in performing work, or materials neededPlanning budgets for workMonitoring work for legal or regulatory complianceProviding for safety and security of the workplaceEssential Functions:Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.Report to Division/Corporate Office/Community daily and adhere to scheduleAbility to access, input, and retrieve information from a computer and/or electronic deviceAbility to have face to face conversations with customers, co-workers and higher level managerAbility to sit or stand for long periods of time and move around work environment as neededAbility to operate a motor vehicle if applicableComply with company policies and procedurePhysical Demands:Must be able to able to remain in a stationary position up to 50% of the timeThe ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.Benefits of Working With Taylor MorrisonWe are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:Competitive CompensationHealth Care - Medical/Dental/Vision/Prescription Drug Coverage401(k) with Company Matching ContributionsFlexible Spending AccountsDisability ProgramsEmployee & Dependent Life InsuranceVacation & Company HolidaysTuition ReimbursementEmployee Home Purchase Rebate ProgramHome Mortgage ProgramEmployee Assistance Program (EAP)
Job DetailsWhat You'll DoEvaluation and Recommendations on existing Community PositioningMonthly completion and assessment of resale dataRegular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicateExperience in selected primary research including focus groups & survey creation/administrationMonthly completion and assessment of Competitive Market Assessment (CMA) for each communityMonthly positioning reviews with Division President and Ops teamEvaluation and recommendations on future Community PositioningFieldwork- perform site and competitive evaluationsCMA completion and communicate recommendations on price, product and promotion to the Division President and Ops teamCommunity design, floor plans, specifications, that culminate in Pace and Price forecastsResale analysis completion and discussion with Division President and Ops teamPortfolio Investment Committee (PIC) submittal reports. Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customersConsumer Group wants/needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette processAssist with new product development - provide consumer feedbackStrategic Plan Development and EvaluationsCoordinate with Division President and Ops team on both short and long term strategic initiativesGather, analyze, and communicate both macro and micro-level marketAssess market opportunities for growth strategy (somehow comb the key components of Macro Market data and communicate implicationsAssess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)Communicate key findings as appropriate with local division management teamsAssist Division Presidents with the Final Strategic Plan PresentationProvide support for the completion of the Corporate WorkbookPerform other duties as assignedSound Like You?You might be just who we're looking for if you have...Minimum Bachelor's degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industryExperience in data gathering from various sources and compiling into logical charts, graphs, tables, and written formHighly proficient in Excel, Word and PowerPointVery strong written and verbal communication skillsExperience with housing database tools is a plus, but not requiredLocal Market knowledge preferredFLSA Status: ExemptWill have responsibilities such as:Interviewing, selecting, and training employeesSetting rates of pay and hours of workAppraising productivity; handling employee grievances or complaints, or disciplining employeesDetermining work techniquesPlanning the workApportioning work among employeesDetermining the types of equipment to be used in performing work, or materials neededPlanning budgets for workMonitoring work for legal or regulatory complianceProviding for safety and security of the workplaceEssential Functions:Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.Report to Division/Corporate Office/Community daily and adhere to scheduleAbility to access, input, and retrieve information from a computer and/or electronic deviceAbility to have face to face conversations with customers, co-workers and higher level managerAbility to sit or stand for long periods of time and move around work environment as neededAbility to operate a motor vehicle if applicableComply with company policies and procedurePhysical Demands:Must be able to able to remain in a stationary position up to 50% of the timeThe ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.Benefits of Working With Taylor MorrisonWe are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:Competitive CompensationHealth Care - Medical/Dental/Vision/Prescription Drug Coverage401(k) with Company Matching ContributionsFlexible Spending AccountsDisability ProgramsEmployee & Dependent Life InsuranceVacation & Company HolidaysTuition ReimbursementEmployee Home Purchase Rebate ProgramHome Mortgage ProgramEmployee Assistance Program (EAP)