Inovalon
Senior Product Marketing Manager, Partners
Inovalon, Bowie, Maryland, United States, 20721
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.Senior Product Marketing Manager - PartnershipsInovalon is a leading provider of cloud-based SaaS solutions empowering data-driven healthcare. Our suite of products optimizes revenue cycle management, care quality management, and workforce management - all in one single sign-on, easy-to-use portal. Powered by the Inovalon ONE Platform, Provider Cloud solutions help acute, post-acute, and ambulatory providers save time throughout the day with data-driven workflows - to spend more time focused on patients.OverviewInovalon is looking for a Senior Product Marketing Manager who will be responsible for developing and executing marketing strategies that drive partner engagement, co-marketing activities, and joint lead generation efforts to boost sales revenues through strategic partnerships. This individual will be recognized as a Subject Matter Expert in partner marketing and will work closely with partners to craft compelling messaging and positioning that align with joint business objectives. Attention to detail and the ability to lead collaborative marketing initiatives across internal and partner teams is essential.Duties and Responsibilities:Partner Marketing Initiatives:
Develop and manage partner marketing strategies with a primary responsibility for driving leads and ensuring effective co-marketing efforts, when applicable, to enhance sales performance.Creates and Implements Co-Marketing Campaigns:
Collaborates with the Provider Marketing Team to develop and execute marketing campaigns, leveraging channels such as email, social media, PPC, direct mail, webinars, and other strategies to maximize impact.Content Development:
Work with Content Marketing to lead the development of content, including webpages, sales collateral, lead generation assets, videos, blog posts, webinars, infographics, and sales tools that support the selling/marketing of Inovalon solutions.Cross- Collaboration:
Work collaboratively across various groups, including Partner Management, Product Management, Demand Generation, Digital and Analytics, Design, Marketing, Sales, Client Success, and Operations.Partner Events:
Collaborate with the events team to plan and execute marketing needs at partner-led user conferences and industry tradeshows.Partner Marketing Promotions : Provide recommendations for marketing promotions and incentives that drive partner engagement and sales revenue.Partner-Focused Collateral:
Work with Content Marketing to lead the development of partner-facing marketing collateral, case studies, and campaign messaging that resonate with the partner's customer base.Partner Reference Management:
Manage partner references and success stories to support joint marketing initiatives and sales efforts.Partner Point-of-Contact:
Act as the primary marketing point-of-contact for partners, ensuring effective communication and collaboration.Industry Trends:
Maintain up-to-date knowledge of industry trends, regulatory changes, and market dynamics that influence partner marketing strategies.Company Policies:
Adheres to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.Operational Success:
Fulfills additional responsibilities as needed to achieve the operational and financial success of the organization in collaboration with partners.Processes and Procedures:
Upholds responsibilities relative to the separation of duties for applicable processes and procedures within your job function.We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such.Job Requirements:5+ years ofexperience in Marketing. Experience in revenue cycle management, partner marketing, and healthcare product marketing preferred.
Experience marketing technology products & services and/or within a B2B company preferred.
Excellent oral and written communication skills.
High energy, enthusiasm and initiative; and
Ability to excel in a fast-paced environment.
Education:Bachelor's degree or higher in Marketing, Communications, Business Administration,or related field.
Physical Demands and Work Environment:Sedentary work (i.e., sitting for long periods of time);
Exerting up to 10 pounds of force occasionally and/or negligible amount of force.
Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions.
Subject to inside environmental conditions; and
Travel for this position will include less than 5% locally usually for training purposes.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.Base Compensation Range $103,400—$140,000 USD
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply regardless. Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles.By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.To review the legal requirements, including all labor law posters, please visit this link
Develop and manage partner marketing strategies with a primary responsibility for driving leads and ensuring effective co-marketing efforts, when applicable, to enhance sales performance.Creates and Implements Co-Marketing Campaigns:
Collaborates with the Provider Marketing Team to develop and execute marketing campaigns, leveraging channels such as email, social media, PPC, direct mail, webinars, and other strategies to maximize impact.Content Development:
Work with Content Marketing to lead the development of content, including webpages, sales collateral, lead generation assets, videos, blog posts, webinars, infographics, and sales tools that support the selling/marketing of Inovalon solutions.Cross- Collaboration:
Work collaboratively across various groups, including Partner Management, Product Management, Demand Generation, Digital and Analytics, Design, Marketing, Sales, Client Success, and Operations.Partner Events:
Collaborate with the events team to plan and execute marketing needs at partner-led user conferences and industry tradeshows.Partner Marketing Promotions : Provide recommendations for marketing promotions and incentives that drive partner engagement and sales revenue.Partner-Focused Collateral:
Work with Content Marketing to lead the development of partner-facing marketing collateral, case studies, and campaign messaging that resonate with the partner's customer base.Partner Reference Management:
Manage partner references and success stories to support joint marketing initiatives and sales efforts.Partner Point-of-Contact:
Act as the primary marketing point-of-contact for partners, ensuring effective communication and collaboration.Industry Trends:
Maintain up-to-date knowledge of industry trends, regulatory changes, and market dynamics that influence partner marketing strategies.Company Policies:
Adheres to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.Operational Success:
Fulfills additional responsibilities as needed to achieve the operational and financial success of the organization in collaboration with partners.Processes and Procedures:
Upholds responsibilities relative to the separation of duties for applicable processes and procedures within your job function.We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such.Job Requirements:5+ years ofexperience in Marketing. Experience in revenue cycle management, partner marketing, and healthcare product marketing preferred.
Experience marketing technology products & services and/or within a B2B company preferred.
Excellent oral and written communication skills.
High energy, enthusiasm and initiative; and
Ability to excel in a fast-paced environment.
Education:Bachelor's degree or higher in Marketing, Communications, Business Administration,or related field.
Physical Demands and Work Environment:Sedentary work (i.e., sitting for long periods of time);
Exerting up to 10 pounds of force occasionally and/or negligible amount of force.
Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions.
Subject to inside environmental conditions; and
Travel for this position will include less than 5% locally usually for training purposes.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.Base Compensation Range $103,400—$140,000 USD
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply regardless. Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles.By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.To review the legal requirements, including all labor law posters, please visit this link