BTS
Content Marketing Manager
BTS, Wellesley, Massachusetts, us, 02482
Role overviewAs a content marketing manager at BTS, you'll shape how we engage with senior executives at some of the world's most influential organizations. Collaborating with client-facing thought leaders, you'll create engaging blogs, client success stories, videos, and white papers that communicate insights and align with our go-to-market (GTM) strategy. Your content will address critical client challenges, positioning BTS as a trusted advisor in business transformation, leadership development, talent strategy, and team performance.
In this role, you'll need a solid foundation in digital marketing, a collaborative mindset, and excellent communication skills. You'll conduct interviews with senior stakeholders to ensure your messaging aligns with customer journeys and buyer profiles. Beyond content creation, you'll play a key role in shaping and executing marketing campaigns, working with design, sales, and enablement teams to bring innovative ideas to life. Through data-driven optimization, your work will enhance brand visibility and deliver measurable results for BTS.
What you'll doCreate compelling content:
Develop blogs, white papers, case studies, videos, and client success stories that align with BTS's goals and maintain a consistent brand voice.Lead content-focused campaigns:
Plan and execute marketing campaigns that support our GTM strategy, driving engagement and audience growth across digital channels.Generate and nurture leads:
Collaborate with enablement and business development teams to create content and run campaigns that nurture leads, drive conversions, and position BTS as a trusted advisor.Collaborate with thought leaders:
Work with internal experts to turn insights into high-impact content that tackles key business challenges and sparks strategic conversations.Manage projects:
Ensure timely delivery of high-quality content that resonates with target audiences and supports broader marketing initiatives. (We use Asana!)Boost brand visibility : Elevate BTS's digital presence with SEO-optimized content that improves search rankings, attracts new audiences, and drives engagement.Analyze and optimize:
Use analytics to refine content strategies, improve campaign performance, and ensure measurable outcomes.Drive innovation:
Introduce new ideas and approaches to content creation, keeping BTS at the forefront of marketing trends and customer engagement .What you'll bring
4-6 years of B2B marketing experience, with a focus on content creation and campaign management.Strong understanding of digital marketing tactics, particularly in driving lead generation and conversions through content.Excellent communication, writing, and organizational skills.Ability to manage multiple projects and deadlines in a fast-paced setting.Collaborative experience working with teams like sales, design, and enablement.Comfort using data and analytics to adjust content strategies and improve performance.Background in professional services marketing.Proficiency in tools such as Salesforce and Adobe Creative Suite.
Why BTS?At BTS, we partner with leaders at the world's most influential companies to help them navigate change, transform their businesses, and achieve strategic goals. We specialize in leadership development, strategy execution, and business transformation, working closely with executives to solve their toughest challenges and drive measurable impact.
Marketing plays a vital role at BTS by amplifying our thought leadership, engaging key decision-makers, and positioning us as a trusted advisor to senior executives. As a member of the marketing team, your content will shape how we engage clients, drive brand visibility, and fuel business growth.
Our culture is built on collaboration, innovation, and a commitment to learning. You'll have the freedom to be creative, the opportunity to take ownership of meaningful projects, and the support of leaders who invest in your development. If you're looking for a role that balances mentorship and the chance to shape your career, apply now and learn more!
Salary range: $90,000 - $105,000 USD (based on experience and qualifications)
#LI-Hybrid
In this role, you'll need a solid foundation in digital marketing, a collaborative mindset, and excellent communication skills. You'll conduct interviews with senior stakeholders to ensure your messaging aligns with customer journeys and buyer profiles. Beyond content creation, you'll play a key role in shaping and executing marketing campaigns, working with design, sales, and enablement teams to bring innovative ideas to life. Through data-driven optimization, your work will enhance brand visibility and deliver measurable results for BTS.
What you'll doCreate compelling content:
Develop blogs, white papers, case studies, videos, and client success stories that align with BTS's goals and maintain a consistent brand voice.Lead content-focused campaigns:
Plan and execute marketing campaigns that support our GTM strategy, driving engagement and audience growth across digital channels.Generate and nurture leads:
Collaborate with enablement and business development teams to create content and run campaigns that nurture leads, drive conversions, and position BTS as a trusted advisor.Collaborate with thought leaders:
Work with internal experts to turn insights into high-impact content that tackles key business challenges and sparks strategic conversations.Manage projects:
Ensure timely delivery of high-quality content that resonates with target audiences and supports broader marketing initiatives. (We use Asana!)Boost brand visibility : Elevate BTS's digital presence with SEO-optimized content that improves search rankings, attracts new audiences, and drives engagement.Analyze and optimize:
Use analytics to refine content strategies, improve campaign performance, and ensure measurable outcomes.Drive innovation:
Introduce new ideas and approaches to content creation, keeping BTS at the forefront of marketing trends and customer engagement .What you'll bring
4-6 years of B2B marketing experience, with a focus on content creation and campaign management.Strong understanding of digital marketing tactics, particularly in driving lead generation and conversions through content.Excellent communication, writing, and organizational skills.Ability to manage multiple projects and deadlines in a fast-paced setting.Collaborative experience working with teams like sales, design, and enablement.Comfort using data and analytics to adjust content strategies and improve performance.Background in professional services marketing.Proficiency in tools such as Salesforce and Adobe Creative Suite.
Why BTS?At BTS, we partner with leaders at the world's most influential companies to help them navigate change, transform their businesses, and achieve strategic goals. We specialize in leadership development, strategy execution, and business transformation, working closely with executives to solve their toughest challenges and drive measurable impact.
Marketing plays a vital role at BTS by amplifying our thought leadership, engaging key decision-makers, and positioning us as a trusted advisor to senior executives. As a member of the marketing team, your content will shape how we engage clients, drive brand visibility, and fuel business growth.
Our culture is built on collaboration, innovation, and a commitment to learning. You'll have the freedom to be creative, the opportunity to take ownership of meaningful projects, and the support of leaders who invest in your development. If you're looking for a role that balances mentorship and the chance to shape your career, apply now and learn more!
Salary range: $90,000 - $105,000 USD (based on experience and qualifications)
#LI-Hybrid