Unchained Inc
Manager, International Marketing
Unchained Inc, California, Missouri, United States, 65018
Job Title:
Manager, International Marketing
Department:
Marketing
Reports to:
Director, Integrated Marketing
Collaboration:
Daily collaboration across the Integrated Marketing Team; Regular collaboration with teams across the organization including Brand Strategy, Marketing Operations, Creative and Content, Communications.
Team Overview:
Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth and engagement. Considering the full marketing mix with a spotlight on digital and social, the integrated marketing team is responsible for developing and executing detailed marketing plans, derived from Brand Strategy with support from Marketing Operations.
Position Summary:
The Manager of International Marketing is responsible for driving global awareness of the Lakers brand and growing fandom internationally at a rapid scale. The ideal candidate is an expert on international fan engagement, keeping a pulse on and understanding cultural trends and nuances within priority international markets.
Essential Functions (Duties & Responsibilities):Campaign Planning and Implementation
Leads planning and execution of international marketing plans across a wide variety of programming throughout the year to drive international fan engagement.
Develops a holistic story for fans in international markets to engage in the brand with limited direct transaction.
Works with Brand Strategy to ensure international marketing efforts are in line with broader brand vision.
Works with Communications to integrate international media relations plans into omni-channel marketing plans.
Partners with Business Intelligence team to ensure reporting on international campaign performance and insights to implement learnings for future campaigns.
Global Marketing Channels (Digital, Social, and more)
Partners closely with the Digital and Social team to plan international fan growth and engagement opportunities.
Manages agency teams to build and implement plans across international digital and social platforms.
Maintains a strong pulse on international trends, culture, and nuances that drive fandom across the world.
Researches, evaluates, and implements opportunities across other marketing touchpoints (paid, earned, owned) to achieve international goals.
Game Day Digital and Social
Partners with Digital and Social, Global Corporate Partnerships, and Marketing Operations to activate digital and social engagement across game day moments.
Education:
Bachelor’s degree in marketing, advertising, or related field; advanced and continuing education preferred.
Previous Experience:
Minimum 5 years in marketing with 2-3 years in international marketing.
Proven success launching and implementing marketing campaigns for high-profile brands.
Proven success with global digital and social activations for a global brand.
Agency engagement or management experience.
Technology Capabilities:
Adobe Creative Suite.
Understanding of asset design and production requirements across digital and social platforms.
Project Management Software (Jira, Trello, Wrike).
Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint).
Knowledge, Skills, Abilities:
Ability to plan and deliver high-quality international marketing programs that support business needs.
Strong understanding of international market nuances, audience.
Experience marketing brands and products to consumers beyond a host market.
Strong understanding of optimized digital experiences across channels and platforms.
Expert content planning and content integration to maximize channels and production.
Detail-oriented and a logical approach to problem solving.
A passion for basketball and sports business.
The pay range for this role is $85,000 to $105,000. Actual compensation packages are based on several factors unique to each candidate, including skill set, depth of experience, and certifications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
By continuing with an application, you agree to the
Lakers Applicant Privacy Policy and Notice
.
#J-18808-Ljbffr
Manager, International Marketing
Department:
Marketing
Reports to:
Director, Integrated Marketing
Collaboration:
Daily collaboration across the Integrated Marketing Team; Regular collaboration with teams across the organization including Brand Strategy, Marketing Operations, Creative and Content, Communications.
Team Overview:
Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth and engagement. Considering the full marketing mix with a spotlight on digital and social, the integrated marketing team is responsible for developing and executing detailed marketing plans, derived from Brand Strategy with support from Marketing Operations.
Position Summary:
The Manager of International Marketing is responsible for driving global awareness of the Lakers brand and growing fandom internationally at a rapid scale. The ideal candidate is an expert on international fan engagement, keeping a pulse on and understanding cultural trends and nuances within priority international markets.
Essential Functions (Duties & Responsibilities):Campaign Planning and Implementation
Leads planning and execution of international marketing plans across a wide variety of programming throughout the year to drive international fan engagement.
Develops a holistic story for fans in international markets to engage in the brand with limited direct transaction.
Works with Brand Strategy to ensure international marketing efforts are in line with broader brand vision.
Works with Communications to integrate international media relations plans into omni-channel marketing plans.
Partners with Business Intelligence team to ensure reporting on international campaign performance and insights to implement learnings for future campaigns.
Global Marketing Channels (Digital, Social, and more)
Partners closely with the Digital and Social team to plan international fan growth and engagement opportunities.
Manages agency teams to build and implement plans across international digital and social platforms.
Maintains a strong pulse on international trends, culture, and nuances that drive fandom across the world.
Researches, evaluates, and implements opportunities across other marketing touchpoints (paid, earned, owned) to achieve international goals.
Game Day Digital and Social
Partners with Digital and Social, Global Corporate Partnerships, and Marketing Operations to activate digital and social engagement across game day moments.
Education:
Bachelor’s degree in marketing, advertising, or related field; advanced and continuing education preferred.
Previous Experience:
Minimum 5 years in marketing with 2-3 years in international marketing.
Proven success launching and implementing marketing campaigns for high-profile brands.
Proven success with global digital and social activations for a global brand.
Agency engagement or management experience.
Technology Capabilities:
Adobe Creative Suite.
Understanding of asset design and production requirements across digital and social platforms.
Project Management Software (Jira, Trello, Wrike).
Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint).
Knowledge, Skills, Abilities:
Ability to plan and deliver high-quality international marketing programs that support business needs.
Strong understanding of international market nuances, audience.
Experience marketing brands and products to consumers beyond a host market.
Strong understanding of optimized digital experiences across channels and platforms.
Expert content planning and content integration to maximize channels and production.
Detail-oriented and a logical approach to problem solving.
A passion for basketball and sports business.
The pay range for this role is $85,000 to $105,000. Actual compensation packages are based on several factors unique to each candidate, including skill set, depth of experience, and certifications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
By continuing with an application, you agree to the
Lakers Applicant Privacy Policy and Notice
.
#J-18808-Ljbffr