Ridepanda
B2B Marketing Manager
Ridepanda, San Francisco, California, United States, 94199
Marketing JD: B2B Marketing ManagerCompany Description:
Ridepanda is a rapidly expanding startup that is transforming the urban transportation landscape. Our goal is to make sustainable transportation options accessible and convenient for everyone, while also reducing carbon emissions and enhancing the quality of life in cities. Through our comprehensive subscription model, we provide companies with electric bikes, electric scooters, and traditional bikes as employee benefits, allowing their employees to commute in a more sustainable, healthy and fun way.
Job Description:
We're seeking a B2B Marketing Manager to join our growing Marketing team focusing on planning and execution of lead generation programs to fill our sales pipeline. Reporting to the Head of Marketing, this is a foundational marketing role with extraordinary room for growth. You’ll need a B2B marketing background, with a particular expertise in developing and executing lead generation campaigns. You should be highly analytical and measurement-driven, focusing marketing resources in the areas that provide the best returns.
Responsibilities:
Support, ideate, and execute lead generation programs across multiple channels, including paid advertising, SEO, and email marketing.
Manage lead-gen agencies for success. Measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI.
Analyze market conditions and competitors’ marketing tactics to identify new opportunities.
Develop and manage a content strategy that engages target audiences across channels.
Identify and develop partnerships with key B2B organizations to increase brand awareness and drive traffic to our website.
Develop, plan and execute a successful conference strategy.
Develop and manage ongoing communications to support sales efforts and increase performance in the sales funnel.
Requirements:
5+ years of B2B/SaaS marketing experience with a track record of developing and executing successful lead generation strategies.
Strong understanding of marketing strategy, content marketing, lead generation, and SEO best practices.
Startup experience and ability to thrive in a fast-paced, dynamic environment.
Excellent communication skills and ability to collaborate cross-functionally.
HR Benefits or TDM experience a plus, but not required.
Location:
Remote, with preference for San Francisco Bay Area, Seattle, or NYC.
If you're excited about shaping the future of our partner marketing efforts in a fast-growing startup environment, we encourage you to apply. As we expand, you'll have the opportunity to build and lead a partner marketing function that defines the trajectory of our brand.
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Ridepanda is a rapidly expanding startup that is transforming the urban transportation landscape. Our goal is to make sustainable transportation options accessible and convenient for everyone, while also reducing carbon emissions and enhancing the quality of life in cities. Through our comprehensive subscription model, we provide companies with electric bikes, electric scooters, and traditional bikes as employee benefits, allowing their employees to commute in a more sustainable, healthy and fun way.
Job Description:
We're seeking a B2B Marketing Manager to join our growing Marketing team focusing on planning and execution of lead generation programs to fill our sales pipeline. Reporting to the Head of Marketing, this is a foundational marketing role with extraordinary room for growth. You’ll need a B2B marketing background, with a particular expertise in developing and executing lead generation campaigns. You should be highly analytical and measurement-driven, focusing marketing resources in the areas that provide the best returns.
Responsibilities:
Support, ideate, and execute lead generation programs across multiple channels, including paid advertising, SEO, and email marketing.
Manage lead-gen agencies for success. Measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI.
Analyze market conditions and competitors’ marketing tactics to identify new opportunities.
Develop and manage a content strategy that engages target audiences across channels.
Identify and develop partnerships with key B2B organizations to increase brand awareness and drive traffic to our website.
Develop, plan and execute a successful conference strategy.
Develop and manage ongoing communications to support sales efforts and increase performance in the sales funnel.
Requirements:
5+ years of B2B/SaaS marketing experience with a track record of developing and executing successful lead generation strategies.
Strong understanding of marketing strategy, content marketing, lead generation, and SEO best practices.
Startup experience and ability to thrive in a fast-paced, dynamic environment.
Excellent communication skills and ability to collaborate cross-functionally.
HR Benefits or TDM experience a plus, but not required.
Location:
Remote, with preference for San Francisco Bay Area, Seattle, or NYC.
If you're excited about shaping the future of our partner marketing efforts in a fast-growing startup environment, we encourage you to apply. As we expand, you'll have the opportunity to build and lead a partner marketing function that defines the trajectory of our brand.
#J-18808-Ljbffr