Oceanit Laboratories, Inc.
Product Marketing Manager
Oceanit Laboratories, Inc., Honolulu, Hawaii, United States, 96814
Oceanit is a Mind to Market company that develops innovative solutions from fundamental science and engineering to deliver technologies and solutions that make the world a better place. Since our founding in Hawai'i in 1985, Oceanit's projects and products have addressed problems in diverse global markets such as energy, aerospace, healthcare, software & artificial intelligence, coastal & environmental engineering, optics & sensors, and more.
We are seeking a highly motivated and experienced
Product Marketing Manager
to play a pivotal role in driving our company growth and revenue. This is a unique opportunity for someone with a strong background in brand marketing and a proven track record of executing growth strategies in a fast-paced environment. The ideal candidate will be adaptable, data-driven, and ready to roll up their sleeves to execute and optimize marketing initiatives.
THE VALUE YOU DELIVER:
Develop and Execute Strategy:
Craft and implement a marketing strategy focused on customer acquisition and revenue growth.
Hands-On Execution:
Actively participate in the day-to-day execution of marketing campaigns, including content creation, email marketing, SEO, PPC, social media, and more.
Cross-Department Collaboration:
Work closely with sales, product, and engineering teams to create and deliver consistent messaging across all channels, including website, digital assets, and digital marketing.
Refine Value Messaging:
Continuously enhance our brand awareness and market differentiation by refining value messaging that resonates with our target audience.
Define Success Metrics:
Establish and track success metrics for marketing programs, ensuring accountability for revenue outcomes.
Go-to-Market Strategy:
Translate business objectives and market trends into a cohesive go-to-market strategy that drives growth.
Multi-Channel Demand Generation:
Oversee multi-channel demand generation programs, including paid media, content marketing, social media, field marketing, and partner marketing.
Market Research & Competitive Analysis : Conduct market research, competitive analysis, and customer segmentation to refine and optimize go-to-market strategies.
Performance Monitoring:
Monitor marketing performance, using data-driven insights to continuously optimize strategies.
Innovation & Trends:
Stay ahead of industry trends and identify opportunities for innovation and differentiation.
Team Leadership:
Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
Thought Leadership:
Establish the company as a thought leader through blogs, industry events, and speaking engagements.
THE EXPERTISE WE'RE LOOKING FOR:
Experience:
3+ years of experience in growth marketing, or start-up experience.
Proven Track Record:
Demonstrated success in scaling revenue.
Hands-On:
Willingness to dive into the details and execute campaigns while balancing strategic oversight.
Adaptability:
Ability to thrive in a fast-paced environment and pivot quickly in response to changing circumstances.
Analytical Mindset:
Strong proficiency in data analysis and using insights to drive marketing decisions.
Communication:
Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences.
Team Player:
Ability to work collaboratively across departments and lead a small team.
Here at Oceanit, our mission is to create value from innovation through engineering and scientific excellence produced in an environment where elements of such work and play are indistinguishable.
We are proud of what we've created and what lies ahead. We are Oceanit.
EEO Employer/Vets/Disabled
#J-18808-Ljbffr
We are seeking a highly motivated and experienced
Product Marketing Manager
to play a pivotal role in driving our company growth and revenue. This is a unique opportunity for someone with a strong background in brand marketing and a proven track record of executing growth strategies in a fast-paced environment. The ideal candidate will be adaptable, data-driven, and ready to roll up their sleeves to execute and optimize marketing initiatives.
THE VALUE YOU DELIVER:
Develop and Execute Strategy:
Craft and implement a marketing strategy focused on customer acquisition and revenue growth.
Hands-On Execution:
Actively participate in the day-to-day execution of marketing campaigns, including content creation, email marketing, SEO, PPC, social media, and more.
Cross-Department Collaboration:
Work closely with sales, product, and engineering teams to create and deliver consistent messaging across all channels, including website, digital assets, and digital marketing.
Refine Value Messaging:
Continuously enhance our brand awareness and market differentiation by refining value messaging that resonates with our target audience.
Define Success Metrics:
Establish and track success metrics for marketing programs, ensuring accountability for revenue outcomes.
Go-to-Market Strategy:
Translate business objectives and market trends into a cohesive go-to-market strategy that drives growth.
Multi-Channel Demand Generation:
Oversee multi-channel demand generation programs, including paid media, content marketing, social media, field marketing, and partner marketing.
Market Research & Competitive Analysis : Conduct market research, competitive analysis, and customer segmentation to refine and optimize go-to-market strategies.
Performance Monitoring:
Monitor marketing performance, using data-driven insights to continuously optimize strategies.
Innovation & Trends:
Stay ahead of industry trends and identify opportunities for innovation and differentiation.
Team Leadership:
Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
Thought Leadership:
Establish the company as a thought leader through blogs, industry events, and speaking engagements.
THE EXPERTISE WE'RE LOOKING FOR:
Experience:
3+ years of experience in growth marketing, or start-up experience.
Proven Track Record:
Demonstrated success in scaling revenue.
Hands-On:
Willingness to dive into the details and execute campaigns while balancing strategic oversight.
Adaptability:
Ability to thrive in a fast-paced environment and pivot quickly in response to changing circumstances.
Analytical Mindset:
Strong proficiency in data analysis and using insights to drive marketing decisions.
Communication:
Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences.
Team Player:
Ability to work collaboratively across departments and lead a small team.
Here at Oceanit, our mission is to create value from innovation through engineering and scientific excellence produced in an environment where elements of such work and play are indistinguishable.
We are proud of what we've created and what lies ahead. We are Oceanit.
EEO Employer/Vets/Disabled
#J-18808-Ljbffr