Navan Group
Senior Product Marketing Manager
Navan Group, Palo Alto, California, United States, 94306
Location: Palo Alto, CA or San Francisco, CADepartment: MarketingAs a Sr. Product Marketing Manager on the Growth Team, you will take the reins in developing and executing a comprehensive marketing strategy that drives product awareness, adoption, and customer engagement/retention (including both B2C and B2B). This is a unique opportunity to lead the entire marketing strategy independently, making a direct impact on our growth trajectory.What You’ll Do:Campaign Management:
Plan and execute integrated marketing campaigns that drive user acquisition, retention, and engagement across various channels.Strategic Vision:
Develop long-term marketing strategies that align with business goals, leveraging insights to anticipate market shifts and customer needs.Market Research & Analysis:
Conduct thorough market analysis to identify trends, customer needs, and competitive landscape to inform product positioning and marketing strategies.Go-to-Market Strategy:
Own the development and execution of comprehensive go-to-market plans for new product launches and feature enhancements, ensuring alignment across marketing, sales, and product teams.Messaging & Positioning:
Create compelling messaging and positioning for products that resonates with target audiences, differentiating Navan in the marketplace.Performance Tracking:
Establish metrics to track the effectiveness of marketing initiatives, analyze performance data, and iterate on strategies to maximize growth opportunities.Collaboration:
Work closely with product management, sales, and customer success teams to ensure alignment on product offerings, customer feedback, and market demands.Customer Insights:
Gather and analyze customer feedback and insights to inform product development and refine marketing strategies.Bias for Action:
Foster a culture of urgency and proactivity within the team, ensuring quick turnaround on initiatives without sacrificing quality.Flawless Execution:
Take ownership of all marketing initiatives, ensuring that campaigns are executed seamlessly and on schedule, with a keen eye for detail.What We’re Looking For:Bachelor’s degree in Marketing, Business, or related field;6+ years of experience in product marketing, preferably in a growth-oriented environment.Proven track record of successfully launching and marketing products.Strong analytical skills with the ability to interpret data and derive actionable insights.Pay Range:
$123,750 — $237,000 USDNavan is the all-in-one super app that makes travel and expense easy so you can focus on being there, not getting there. Say goodbye to spending hours on the phone trying to change your flight or saving stacks of receipts to manually input expenses. From EAs and finance teams to travel managers and employees, Navan empowers people to focus on the things that matter most to them — all while providing companies with real-time visibility, savings, and control.Navan is an equal opportunity employer. We make all employment decisions based solely on merit. We provide equal employment opportunity to all applicants and employees without discrimination on the bases of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We prohibit any such discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.
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Plan and execute integrated marketing campaigns that drive user acquisition, retention, and engagement across various channels.Strategic Vision:
Develop long-term marketing strategies that align with business goals, leveraging insights to anticipate market shifts and customer needs.Market Research & Analysis:
Conduct thorough market analysis to identify trends, customer needs, and competitive landscape to inform product positioning and marketing strategies.Go-to-Market Strategy:
Own the development and execution of comprehensive go-to-market plans for new product launches and feature enhancements, ensuring alignment across marketing, sales, and product teams.Messaging & Positioning:
Create compelling messaging and positioning for products that resonates with target audiences, differentiating Navan in the marketplace.Performance Tracking:
Establish metrics to track the effectiveness of marketing initiatives, analyze performance data, and iterate on strategies to maximize growth opportunities.Collaboration:
Work closely with product management, sales, and customer success teams to ensure alignment on product offerings, customer feedback, and market demands.Customer Insights:
Gather and analyze customer feedback and insights to inform product development and refine marketing strategies.Bias for Action:
Foster a culture of urgency and proactivity within the team, ensuring quick turnaround on initiatives without sacrificing quality.Flawless Execution:
Take ownership of all marketing initiatives, ensuring that campaigns are executed seamlessly and on schedule, with a keen eye for detail.What We’re Looking For:Bachelor’s degree in Marketing, Business, or related field;6+ years of experience in product marketing, preferably in a growth-oriented environment.Proven track record of successfully launching and marketing products.Strong analytical skills with the ability to interpret data and derive actionable insights.Pay Range:
$123,750 — $237,000 USDNavan is the all-in-one super app that makes travel and expense easy so you can focus on being there, not getting there. Say goodbye to spending hours on the phone trying to change your flight or saving stacks of receipts to manually input expenses. From EAs and finance teams to travel managers and employees, Navan empowers people to focus on the things that matter most to them — all while providing companies with real-time visibility, savings, and control.Navan is an equal opportunity employer. We make all employment decisions based solely on merit. We provide equal employment opportunity to all applicants and employees without discrimination on the bases of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We prohibit any such discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.
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