Kraft Heinz Company
Brand Manager, Marketing – Classico
Kraft Heinz Company, Chicago, Illinois, United States, 60290
All Posting Locations:
Chicago, IL, US
Job Functions:
Marketing
Date Published:
September 17, 2024
Ref#:
R-86375
ABOUT THE ROLEThe Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.
The Brand Manager,
Classico , will act like the CEO of the Classico Pasta Sauce business, challenging the status quo to drive transformative, profitable growth for Classico. This person will be accountable for developing the long-term brand strategies as well as one-year action plans and programs, guiding a cross-functional team from insights through delivery. They will own the full Classico P&L and all end-to-end marketing strategy and execution.
Key Components of the Role
Develop short- and long-term business and marketing plans and strategy for Classico.
Lead Brand Communications strategy and partner with Omnishopper teams to bring brand strategy to life consistently at every consumer touchpoint.
Build, strengthen, and optimize key elements of the brand foundations, such as point of difference, and socialize and drive buy-in for the evolution of the brand- both internally and with retailers.
Determine financial viability, operational feasibility, and strategic fit of brand activities.
Build roadmap for brand growth, including both demand and supply-generating initiatives.
Own the full P&L for Classico, with accountability for delivering profit, volume, and market share objectives.
Leverage multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace whitespaces, and develop a strategy and action plan to drive growth.
Partner with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization.
Manage cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches.
Partner with Consumer Insights team to drive consumer learning plan.
Qualifications
Bachelor’s Degree in Business, Marketing, or related field; MBA with Strategy, Marketing, or General Management emphasis preferred.
7 + years of experience (at least 3 years in marketing, product management, or brand management preferred).
Strategic, big picture thinker who can also execute with excellence.
Experience renovating and reimagining legacy brands.
Ability to manage a full business- from big, strategic projects to running the business day-to-day.
Strong influence and experience in “selling” people on their ideas.
Intellectually curious, who can bring outside-in thinking to help find new, bold solutions to existing challenges.
Strong collaborator, who can lead cross-functional teams.
Self-starter, who operates independently.
Prior experience managing a P&L preferred, strong commercial acumen.
Experience in a 360 degree/end-to-end marketing role, owning P&L, communications, shopper experience, etc.
Consumer–obsessed with the ability to identify market trends and key insights.
Comfortable challenging the status quo and driving decisions via strong, data–led stories.
Outstanding verbal, written and interpersonal communications skills.
Excellent organization and project management skills.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.
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Chicago, IL, US
Job Functions:
Marketing
Date Published:
September 17, 2024
Ref#:
R-86375
ABOUT THE ROLEThe Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.
The Brand Manager,
Classico , will act like the CEO of the Classico Pasta Sauce business, challenging the status quo to drive transformative, profitable growth for Classico. This person will be accountable for developing the long-term brand strategies as well as one-year action plans and programs, guiding a cross-functional team from insights through delivery. They will own the full Classico P&L and all end-to-end marketing strategy and execution.
Key Components of the Role
Develop short- and long-term business and marketing plans and strategy for Classico.
Lead Brand Communications strategy and partner with Omnishopper teams to bring brand strategy to life consistently at every consumer touchpoint.
Build, strengthen, and optimize key elements of the brand foundations, such as point of difference, and socialize and drive buy-in for the evolution of the brand- both internally and with retailers.
Determine financial viability, operational feasibility, and strategic fit of brand activities.
Build roadmap for brand growth, including both demand and supply-generating initiatives.
Own the full P&L for Classico, with accountability for delivering profit, volume, and market share objectives.
Leverage multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace whitespaces, and develop a strategy and action plan to drive growth.
Partner with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization.
Manage cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches.
Partner with Consumer Insights team to drive consumer learning plan.
Qualifications
Bachelor’s Degree in Business, Marketing, or related field; MBA with Strategy, Marketing, or General Management emphasis preferred.
7 + years of experience (at least 3 years in marketing, product management, or brand management preferred).
Strategic, big picture thinker who can also execute with excellence.
Experience renovating and reimagining legacy brands.
Ability to manage a full business- from big, strategic projects to running the business day-to-day.
Strong influence and experience in “selling” people on their ideas.
Intellectually curious, who can bring outside-in thinking to help find new, bold solutions to existing challenges.
Strong collaborator, who can lead cross-functional teams.
Self-starter, who operates independently.
Prior experience managing a P&L preferred, strong commercial acumen.
Experience in a 360 degree/end-to-end marketing role, owning P&L, communications, shopper experience, etc.
Consumer–obsessed with the ability to identify market trends and key insights.
Comfortable challenging the status quo and driving decisions via strong, data–led stories.
Outstanding verbal, written and interpersonal communications skills.
Excellent organization and project management skills.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.
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