DoorDash USA
Manager, Consumer Retention Marketing, Occasions
DoorDash USA, Washington, District of Columbia, us, 20022
About the TeamThe mission of our Consumer Retention Marketing team is to build lasting relationships with our customers as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products, merchants, and deals that are relevant to them.
About the RoleWe are looking to bring on a strategic, solution-oriented, and creative retention marketer to lead the Occasions Retention Marketing team. In this role, you will focus on launching and maintaining CRM programs that help drive growth and retention for DoorDash during seasonal moments & holidays, or ‘Occasions’ – think everything from Easter to a month-long winter holidays campaign. You will define and own business metrics, and collaborate with all parts of the business to create CRM campaigns that drive growth to DoorDash during key consumer moments.
The ideal candidate is able to think big picture and ideate on strategy in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams and excel at making data-informed decisions to accomplish campaign and business objectives.
You will report to our Sr. Manager of Cx Retention. Once our offices reopen, we expect this role to be hybrid with some time in-office and some time remote.
You’re excited about this opportunity because you will…
Be responsible for creating and executing CRM strategies to engage and retain customers during seasonal moments.
Manage end-to-end development and execution of email campaigns, including driving the creative review process with designers and copywriters, identifying target audience segments, and capturing feedback from stakeholders.
Create detailed customer journey flows with actionable trigger points using both static and dynamic content to drive conversion and engagement.
Establish a strong working relationship with cross-functional stakeholders in our Product, Operations, Analytics, Sales, and Marketing teams.
Create the strategy and framework for rapid testing in CRM channels.
Analyze campaign results, develop benchmarks, and create and share regular performance reports.
We’re excited about you because you have…
6+ years of experience in Retention Marketing, Email Marketing, or CRM Operations.
Expertise with CRM technology including Marketing Automation platforms and CRM tools (e.g., Braze, Iterable, HubSpot).
1-2 years of people management experience is preferred.
Experience working with promotional incentives.
Highly motivated with an entrepreneurial spirit and ability to work independently while also building strong internal relationships and consensus on initiatives.
Strong interpersonal skills; extremely organized, dependable, self-motivated, and able to multi-task with ease.
Passion for customer experience and increasing the value of customers.
Strong analytical skills; able to create data-driven marketing strategies and campaigns end-to-end.
Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.
Strong stakeholder management and interpersonal skills.
Bachelor's degree or equivalent experience; Master’s degree preferred.
Nice to have: Basic knowledge of SQL, HTML, and data visualization platforms (e.g., Tableau, Periscope).
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About the RoleWe are looking to bring on a strategic, solution-oriented, and creative retention marketer to lead the Occasions Retention Marketing team. In this role, you will focus on launching and maintaining CRM programs that help drive growth and retention for DoorDash during seasonal moments & holidays, or ‘Occasions’ – think everything from Easter to a month-long winter holidays campaign. You will define and own business metrics, and collaborate with all parts of the business to create CRM campaigns that drive growth to DoorDash during key consumer moments.
The ideal candidate is able to think big picture and ideate on strategy in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams and excel at making data-informed decisions to accomplish campaign and business objectives.
You will report to our Sr. Manager of Cx Retention. Once our offices reopen, we expect this role to be hybrid with some time in-office and some time remote.
You’re excited about this opportunity because you will…
Be responsible for creating and executing CRM strategies to engage and retain customers during seasonal moments.
Manage end-to-end development and execution of email campaigns, including driving the creative review process with designers and copywriters, identifying target audience segments, and capturing feedback from stakeholders.
Create detailed customer journey flows with actionable trigger points using both static and dynamic content to drive conversion and engagement.
Establish a strong working relationship with cross-functional stakeholders in our Product, Operations, Analytics, Sales, and Marketing teams.
Create the strategy and framework for rapid testing in CRM channels.
Analyze campaign results, develop benchmarks, and create and share regular performance reports.
We’re excited about you because you have…
6+ years of experience in Retention Marketing, Email Marketing, or CRM Operations.
Expertise with CRM technology including Marketing Automation platforms and CRM tools (e.g., Braze, Iterable, HubSpot).
1-2 years of people management experience is preferred.
Experience working with promotional incentives.
Highly motivated with an entrepreneurial spirit and ability to work independently while also building strong internal relationships and consensus on initiatives.
Strong interpersonal skills; extremely organized, dependable, self-motivated, and able to multi-task with ease.
Passion for customer experience and increasing the value of customers.
Strong analytical skills; able to create data-driven marketing strategies and campaigns end-to-end.
Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.
Strong stakeholder management and interpersonal skills.
Bachelor's degree or equivalent experience; Master’s degree preferred.
Nice to have: Basic knowledge of SQL, HTML, and data visualization platforms (e.g., Tableau, Periscope).
#J-18808-Ljbffr