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Director of Demand Generation
-, Seattle, Washington, us, 98127
At Vouched we are building a powerful identity verification platform to provide worldwide access to life's most critical services, including healthcare, benefits, and financial services. Vouched makes identity verification easy with a combination of a patent-pending AI cloud solution, at the edge ML, and APIs.
What we doVerify thousands of people every day across multiple countries and industries providing access to critical servicesServe fast-growing startups, unicorns, and large enterprises, with a focus on providing fast, easy integration for developersRun on a modern cloud infrastructure powered by automated integration and unit testing, provisioning, deployments, monitoring, and notificationsDrive to own the market and deliver a world-changing client and end-user experienceOverview of roleThe Director of Demand Generation will be responsible for leading the strategy, execution, and optimization of all demand generation initiatives to drive qualified leads and revenue growth. This individual will work closely with the sales team to develop integrated campaigns that attract, engage, and convert target audiences across various channels.
What you will doStrategy Development:Develop and implement a comprehensive demand generation strategy that aligns with company goals and objectivesDefine target audience segments and identify the best channels and tactics to reach themEstablish KPIs to measure the effectiveness of demand generation campaignsWebsite Optimization:Oversee SEO and conversion rate optimization programs (e.g. keyword research, on-page SEO, technical SEO, A/B testing, User Journey Mapping, Form and CTA optimization) with external agencyCampaign Management and Content Marketing:Oversee the creation, execution, and optimization of multi-channel demand generation campaigns (email, content marketing, webinars, paid media, SEO, social media, etc.) including landing pages optimizations to drive leadsManage the marketing automation platform and CRM to ensure seamless lead flow and accurate reportingOversee content development that creates compelling assets that drive lead generationLead Nurturing and Conversion:Develop and optimize lead nurturing workflows and email campaigns to move leads through the funnelWork closely with the sales team to ensure leads are properly handed off and trackedImplement ABM (Account-Based Marketing) strategies to target high-value accountsData Analysis and Reporting:Track, analyze, and report on the performance of demand generation campaigns and initiativesRegularly reporting on website performance, highlighting successes, and identifying areas for further optimizationUse data-driven insights to continuously optimize campaigns and website for better ROIPresent findings and recommendations to senior leadershipRequirements
Who we are looking for:Bachelor's degree in Marketing, Business, or a related field7+ years of experience in demand generation, growth marketing, or a related fieldProven track record of developing and executing successful demand generation campaigns that drive revenue growthExperience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)Strong understanding of B2B marketing and lead generation strategiesExcellent project management skills with the ability to manage multiple campaigns simultaneouslyData-driven mindset with strong analytical skillsExceptional communication and presentation skillsMBA is a plusBenefits
Self-managed paid time offHealthcareVisionEquity compensationFlexible remote, work-from-home arrangementsParental leaveOur commitment:At Vouched, we are committed to providing an environment where everyone receives equal consideration and treatment regardless of gender, gender identity, sex, sexual orientation, race, color, religion, creed and national origin.$180,000 to $200,000 OTEThis is a remote role - however, you must be based in the US (US work authorization required)Job Type: Full-timeCompany's website:
https://www.vouched.idBenefit Conditions: Only full-time employees eligibleWork Remotely: Yes (U.S. only)
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What we doVerify thousands of people every day across multiple countries and industries providing access to critical servicesServe fast-growing startups, unicorns, and large enterprises, with a focus on providing fast, easy integration for developersRun on a modern cloud infrastructure powered by automated integration and unit testing, provisioning, deployments, monitoring, and notificationsDrive to own the market and deliver a world-changing client and end-user experienceOverview of roleThe Director of Demand Generation will be responsible for leading the strategy, execution, and optimization of all demand generation initiatives to drive qualified leads and revenue growth. This individual will work closely with the sales team to develop integrated campaigns that attract, engage, and convert target audiences across various channels.
What you will doStrategy Development:Develop and implement a comprehensive demand generation strategy that aligns with company goals and objectivesDefine target audience segments and identify the best channels and tactics to reach themEstablish KPIs to measure the effectiveness of demand generation campaignsWebsite Optimization:Oversee SEO and conversion rate optimization programs (e.g. keyword research, on-page SEO, technical SEO, A/B testing, User Journey Mapping, Form and CTA optimization) with external agencyCampaign Management and Content Marketing:Oversee the creation, execution, and optimization of multi-channel demand generation campaigns (email, content marketing, webinars, paid media, SEO, social media, etc.) including landing pages optimizations to drive leadsManage the marketing automation platform and CRM to ensure seamless lead flow and accurate reportingOversee content development that creates compelling assets that drive lead generationLead Nurturing and Conversion:Develop and optimize lead nurturing workflows and email campaigns to move leads through the funnelWork closely with the sales team to ensure leads are properly handed off and trackedImplement ABM (Account-Based Marketing) strategies to target high-value accountsData Analysis and Reporting:Track, analyze, and report on the performance of demand generation campaigns and initiativesRegularly reporting on website performance, highlighting successes, and identifying areas for further optimizationUse data-driven insights to continuously optimize campaigns and website for better ROIPresent findings and recommendations to senior leadershipRequirements
Who we are looking for:Bachelor's degree in Marketing, Business, or a related field7+ years of experience in demand generation, growth marketing, or a related fieldProven track record of developing and executing successful demand generation campaigns that drive revenue growthExperience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)Strong understanding of B2B marketing and lead generation strategiesExcellent project management skills with the ability to manage multiple campaigns simultaneouslyData-driven mindset with strong analytical skillsExceptional communication and presentation skillsMBA is a plusBenefits
Self-managed paid time offHealthcareVisionEquity compensationFlexible remote, work-from-home arrangementsParental leaveOur commitment:At Vouched, we are committed to providing an environment where everyone receives equal consideration and treatment regardless of gender, gender identity, sex, sexual orientation, race, color, religion, creed and national origin.$180,000 to $200,000 OTEThis is a remote role - however, you must be based in the US (US work authorization required)Job Type: Full-timeCompany's website:
https://www.vouched.idBenefit Conditions: Only full-time employees eligibleWork Remotely: Yes (U.S. only)
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