Fusion HCR
Director of Marketing & Communications
Fusion HCR, Long Beach, California, us, 90899
Fusion HCR is hiring for a Director of Marketing & Communications for a leading multi family home property management company. Great opportunity to put your mark on a company committed to their marketing strategy and lead a well oiled small marketing team. Onsite position in Long Beach, CA.
Key Responsibilities:
Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with company goals. Oversee the in-house call center, ensuring efficient lead capture and nurturing resident needs. Manage and mentor a high-performing marketing team across various geographic regions and media (PR, social media, website, etc.). Multi-Channel Marketing:
Lead the creation, implementation, execution, and vendor contract negotiations, of engaging campaigns across multiple channels: PR initiatives (press releases, media relations) Signage and advertising (both online and offline) Drip email campaigns (lead nurturing, resident communication) Social media strategy (content creation, community engagement) Website content optimization (SEO, UX) Onsite marketing materials (brochures, signage)
Customer Acquisition & Retention:
Design and execute outreach campaigns to attract new residents. Develop and implement resident retention programs to foster loyalty and minimize turnover. Establish relationships with apartment organizations and industry partners.
Market Insights & Analysis:
Design and implement comprehensive market research plans, ensuring data collection methodologies are robust and aligned with strategic objectives. Utilize data analytics to measure campaign effectiveness and ROI. Prepare comprehensive reports on marketing performance and insights.
Budget Management:
Develop and manage the annual marketing budget. Track expenses and ensure cost-effective resource allocation. Event Coordination: Plan and execute engaging resident events, leasing events, and community gatherings. Represent the company at industry conferences and networking events. Qualifications:
Experience:
Bachelor's degree in Marketing, Communications, or a related field. 10+ years of marketing experience, with at least 5 years in a management role. Experience in real estate, property management or construction highly desired Proven track record of leading successful marketing campaigns across various channels. Experience managing a call center or customer service team is a plus.
Skills:
Exceptional leadership, communication, and interpersonal skills. Strong analytical and problem-solving abilities. Proficiency in marketing automation tools and CRM software. Deep understanding of digital marketing best practices. Excellent project management and organizational skills.
Requirements:
This position may involve significant travel in the first few months to get to know the physical properties, requiring up to 50% travel to client sites and regional offices
Key Responsibilities:
Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with company goals. Oversee the in-house call center, ensuring efficient lead capture and nurturing resident needs. Manage and mentor a high-performing marketing team across various geographic regions and media (PR, social media, website, etc.). Multi-Channel Marketing:
Lead the creation, implementation, execution, and vendor contract negotiations, of engaging campaigns across multiple channels: PR initiatives (press releases, media relations) Signage and advertising (both online and offline) Drip email campaigns (lead nurturing, resident communication) Social media strategy (content creation, community engagement) Website content optimization (SEO, UX) Onsite marketing materials (brochures, signage)
Customer Acquisition & Retention:
Design and execute outreach campaigns to attract new residents. Develop and implement resident retention programs to foster loyalty and minimize turnover. Establish relationships with apartment organizations and industry partners.
Market Insights & Analysis:
Design and implement comprehensive market research plans, ensuring data collection methodologies are robust and aligned with strategic objectives. Utilize data analytics to measure campaign effectiveness and ROI. Prepare comprehensive reports on marketing performance and insights.
Budget Management:
Develop and manage the annual marketing budget. Track expenses and ensure cost-effective resource allocation. Event Coordination: Plan and execute engaging resident events, leasing events, and community gatherings. Represent the company at industry conferences and networking events. Qualifications:
Experience:
Bachelor's degree in Marketing, Communications, or a related field. 10+ years of marketing experience, with at least 5 years in a management role. Experience in real estate, property management or construction highly desired Proven track record of leading successful marketing campaigns across various channels. Experience managing a call center or customer service team is a plus.
Skills:
Exceptional leadership, communication, and interpersonal skills. Strong analytical and problem-solving abilities. Proficiency in marketing automation tools and CRM software. Deep understanding of digital marketing best practices. Excellent project management and organizational skills.
Requirements:
This position may involve significant travel in the first few months to get to know the physical properties, requiring up to 50% travel to client sites and regional offices