Discord
Product Marketing Manager, Consumer
Discord, San Francisco, California, United States, 94199
Discord is used by over 200 million people every month for many different reasons, but there's one thing that nearly everyone does on our platform:
play video games.
Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.
Discord is about giving people the power to create space to find belonging in their lives. We want to make it easier for people to play games, chill with friends, or even build a worldwide community. We're passionate about users being able to build genuine friends around shared experiences on Discord. This passion to help people find and build authentic connections fuels our marketing team.
As a Product Marketing Manager on the Consumer Product Marketing Team, you will lead go-to-market strategy and execution from start to finish: market research, positioning, launch strategy and execution, and informing ongoing product vision and roadmap. You'll collaborate with cross-functional teams to execute on consumer product launches and campaigns that earn and sustain user trust and drive user engagement in order to deliver on business goals.
What you'll be doing
Go-to-Market Planning and Execution:
Develop Go-To-Market strategy grounded in market awareness and user empathy to help make our products and GTM touchpoints both feel like seamless experiences. You will own GTM plans end-to-end and will be the point for building the creative assets with our creative team, brand team, comms team, and third-party creative agencies.Messaging and Positioning:
Develop clear, cohesive, differentiated messaging that lands the value proposition and the "why" with key audience segments. Ensure our messaging is consistent and ladders up to broader brand narratives and is orchestrated with other consumer product launches.Product expertise:
Become a subject matter expert with informed points of view to add value and to collaborate with product management, data science, engineering, policy, legal and comms teams. This role will work across trust areas including safety and privacy features and across other core consumer products to engage users before, during and after they play games with friends. Voice of the Customer: Act as the internal champion for the customer, ensuring their concerns and needs guide our marketing strategies and inform our product roadmap and the partnerships we prioritize. This involves being up on user trends, scoping market and user research, and taking on a deep understanding of what drives user sentiment.What you should have
5+ years of product marketing experience including 2+ years of experience in consumer tech PMMA deep love for Discord and our audienceThe ability to analyze insights and inbound inputs to strategically co-build product vision and positioningProven experience in developing sophisticated go-to-market plans across multiple channels and marketsThe ability to clearly communicate complicated concepts at the appropriate level of detail across the organizationEffective prioritization when it comes to managing projects with multiple stakeholdersThrive in a fast-paces, ever-evolving team with the ability to flex across multiple product areasA growth mindset - someone who sees learning as a lifelong journey and is constantly looking to sharpen their product marketing expertise
The US base salary range for this full-time position is $152,000 to $167,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.
#LI-remote
Why Discord?
Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank.
Join us in our mission! Your future is just a click away!Check out our inclusion, diversity and purpose efforts, company principles, or learn more about the Life @ Discord experience!
play video games.
Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.
Discord is about giving people the power to create space to find belonging in their lives. We want to make it easier for people to play games, chill with friends, or even build a worldwide community. We're passionate about users being able to build genuine friends around shared experiences on Discord. This passion to help people find and build authentic connections fuels our marketing team.
As a Product Marketing Manager on the Consumer Product Marketing Team, you will lead go-to-market strategy and execution from start to finish: market research, positioning, launch strategy and execution, and informing ongoing product vision and roadmap. You'll collaborate with cross-functional teams to execute on consumer product launches and campaigns that earn and sustain user trust and drive user engagement in order to deliver on business goals.
What you'll be doing
Go-to-Market Planning and Execution:
Develop Go-To-Market strategy grounded in market awareness and user empathy to help make our products and GTM touchpoints both feel like seamless experiences. You will own GTM plans end-to-end and will be the point for building the creative assets with our creative team, brand team, comms team, and third-party creative agencies.Messaging and Positioning:
Develop clear, cohesive, differentiated messaging that lands the value proposition and the "why" with key audience segments. Ensure our messaging is consistent and ladders up to broader brand narratives and is orchestrated with other consumer product launches.Product expertise:
Become a subject matter expert with informed points of view to add value and to collaborate with product management, data science, engineering, policy, legal and comms teams. This role will work across trust areas including safety and privacy features and across other core consumer products to engage users before, during and after they play games with friends. Voice of the Customer: Act as the internal champion for the customer, ensuring their concerns and needs guide our marketing strategies and inform our product roadmap and the partnerships we prioritize. This involves being up on user trends, scoping market and user research, and taking on a deep understanding of what drives user sentiment.What you should have
5+ years of product marketing experience including 2+ years of experience in consumer tech PMMA deep love for Discord and our audienceThe ability to analyze insights and inbound inputs to strategically co-build product vision and positioningProven experience in developing sophisticated go-to-market plans across multiple channels and marketsThe ability to clearly communicate complicated concepts at the appropriate level of detail across the organizationEffective prioritization when it comes to managing projects with multiple stakeholdersThrive in a fast-paces, ever-evolving team with the ability to flex across multiple product areasA growth mindset - someone who sees learning as a lifelong journey and is constantly looking to sharpen their product marketing expertise
The US base salary range for this full-time position is $152,000 to $167,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.
#LI-remote
Why Discord?
Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank.
Join us in our mission! Your future is just a click away!Check out our inclusion, diversity and purpose efforts, company principles, or learn more about the Life @ Discord experience!