Community Health Choice
Sr. Director Marketing and Enterprise Communications
Community Health Choice, Houston, Texas, United States, 77246
JOB SUMMARY:
The Sr. Director Marketing and Enterprise Communications is responsible for the development and implementation of broad reaching, omnichannel, and data-driven marketing, communication, and brand strategies that focus on growing/retaining membership, generating brand awareness, and advancing the Community Health Choice brand. Formulates complex strategies and concepts that drive results and persuade and influence others. Reporting to the Chief Growth Officer and partnering with Sales leadership, develops and leads a comprehensive marketing acquisition strategy for new and existing products, and adapts brand strategy to each target market. Responsible for developing brand positioning and maintaining brand integrity across marketing and communication initiatives. Develops and manages enterprise-wide marketing and promotional programs that support corporate objectives for all lines of business. Accountable for the development of media strategies and directs paid advertising efforts. Develops reporting strategy to monitor marketing performance against goals and optimizes to performance. Is responsible for providing direction, guidance, and leadership to the integrated marketing and communications department.
MINIMUM QUALIFICATIONS: (Managed Care Experience a plus!!)
Degree in Advertising, Marketing or Public Relations
Minimum 5 years’ experience in healthcare/insurance marketing
Minimum 3-5 years management in marketing/healthcare/insurance
Marketing: 7 years (Required)
Ability to Relocate: Houston, TX 77081: Relocate before starting work (Required)
Job Type: Full-time
Pay: $150,000.00 - $190,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Referral program
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
8 hour shift
Work Location: In person
#J-18808-Ljbffr
The Sr. Director Marketing and Enterprise Communications is responsible for the development and implementation of broad reaching, omnichannel, and data-driven marketing, communication, and brand strategies that focus on growing/retaining membership, generating brand awareness, and advancing the Community Health Choice brand. Formulates complex strategies and concepts that drive results and persuade and influence others. Reporting to the Chief Growth Officer and partnering with Sales leadership, develops and leads a comprehensive marketing acquisition strategy for new and existing products, and adapts brand strategy to each target market. Responsible for developing brand positioning and maintaining brand integrity across marketing and communication initiatives. Develops and manages enterprise-wide marketing and promotional programs that support corporate objectives for all lines of business. Accountable for the development of media strategies and directs paid advertising efforts. Develops reporting strategy to monitor marketing performance against goals and optimizes to performance. Is responsible for providing direction, guidance, and leadership to the integrated marketing and communications department.
MINIMUM QUALIFICATIONS: (Managed Care Experience a plus!!)
Degree in Advertising, Marketing or Public Relations
Minimum 5 years’ experience in healthcare/insurance marketing
Minimum 3-5 years management in marketing/healthcare/insurance
Marketing: 7 years (Required)
Ability to Relocate: Houston, TX 77081: Relocate before starting work (Required)
Job Type: Full-time
Pay: $150,000.00 - $190,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Referral program
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
8 hour shift
Work Location: In person
#J-18808-Ljbffr