eCommerce Sales Manager

The Sales Manager will develop, maximize, and lead eCommerce brand strategies to the next level. The Sales Manager shall lead the development of eCommerce business, managing sales, supply chain integration, and drive sales strategies to exceed monthly sales goals and enhance all consumer touch points. Partnering with Finance and Operations to improve margins without compromising our consumers' experience. The Sales Manager further identifies digital marketing strategies and develops brand awareness to exceed the eCommerce departmental goals. As Sales Manager, you shall create and develop eCommerce online strategy to enhance shopper experience and drive our business forward. The Sales Manager will work cross-functionally with Supply Chain Operations, and directly with Sales Operations & Account Management, under the guidance of Executive Leadership. As Sales Manager, you will provide leadership and vision to both drive the business forward and provide an exceptional brand experience to our consumers.

Responsibilities:

• Strategic eCommerce planning and execution.
• Sales growth, both organically and through new channels by adding new accounts.
• Implement content strategy and development.
• Innovation in technology and promote User Experience.
• Competitive trend analysis.
• Cross-functional communication and collaboration.
• Ensures data integrity and accuracy; develop and maintain key reports.
• Product Life Cycle management; leverage pricing and promotional strategies to align sales plan to department goals.
• Serve as primary analytics support for eCommerce operations.
• Provide reports and insights to executive team to make actionable recommendations based on sales, forecasts, conversion, promotions, seasonality, marketing channel performance and other web analytics data.
• Strategically analyzes and applies consumer data to initiate eCommerce growth opportunities.
• Implements marketing tactics to support eCommerce channel sales and margin goals.
• Track, forecast and translate reports to measure ROI.
• Drive eCommerce channel goals by developing and updating brand strategic plans for websites (brand priorities, industry trends, and customer insight).
• Establish KPIs and metrics to track and report on performance of processes and transform data into actionable insights and recommendations.
• Develop monthly eCommerce forecast and budget, including traffic, sales, conversion and AOV. Provides weekly reporting and insight into eCommerce performance.
• Partner with leadership in customer experience and sales operations to drive performance and customer satisfaction throughout the sales cycle.
• Manage eCommerce revenue and P&L objectives by improving conversion rates and increasing the number of online purchases.
• Directs and tracks digital ad buys for .com partners and oversees related agencies for search, SEO, display, affiliate and social to support brand awareness, offline channels, and eCommerce.
• Manage and drive improvements to eCommerce P&L, including revenue, margin, and expense improvement.
• Manage and communicate cross channel marketing and promotional plans and work closely with executive leadership to execute strategies in all .com platforms.

• 5+ years of experience in sales with a focus on eCommerce (B2B/B2C) and digital marketing
• Proven experience interacting with and selling to key eCommerce stakeholders/buyers.
• Proven experience analyzing and applying online consumer data.
• Successful track record in a high sales growth mode with a consumer goods brand.
• Must be able to manage multiple priorities, set and achieve challenging goals; work under the pressure of deadline and be adept at managing multiple tasks.
• Hands-on approach to workflow.
• Possess strong presentation, listening, verbal and written communication skills.
• Demonstrated strong ability to lead and participate effectively in cross-functional teams.
• Exceptional verbal and written communication skills, including an ability to communicate effectively at an executive level.
• Ability to build strong and sustainable relationships and the capability to interact within all levels of the organization.

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