Capitol Technology University
Director, Communications and Creative Strategy
Capitol Technology University, Laurel, Maryland, United States, 20724
Position Summary:Are you a visionary leader interested in making an impact on the next generation of tech professionals? If so, we invite you to join our dynamic team at Capitol Technology University, a premier STEM-focused institution located in Laurel, Maryland. As a private, non-profit university committed to excellence, we serve a diverse, local and international student base through our dedicated, full-time staff. Reporting to the Senior Vice President of Enrollment Management and Marketing, the
Director of Communications and Creative Strategy
will drive innovation in our marketing efforts, enhance our university's brand, and support our enrollment and advancement objectives across many departmental initiatives.
Benefits:Capitol Tech offers a comprehensive benefits package for qualified full-time staff, including leave accrual, hybrid schedule options, and subsidized health insurance, as well as an employer 403(b)-contribution (following one year of employment). In addition, we offer the unique benefit of tuition remission to applicable staff and their dependents to pursue a bachelor's or master's degree at our university following ninety days of employment.
Key Responsibilities:
As the
Director of Communications and Creative Strategy
with Capitol Technology University, you will be leading the Marketing & Communications team, whose efforts are dedicated to promoting the visibility and community reach of our institution. You will be instrumental as a leader and main point of contact for the department for inter-departmental projects.
Strategic Leadership:
Collaborate with the admissions and recruitment team, enrollment management team, advancement team, and faculty to develop and implement innovative marketing and communications strategies that drive student engagement and enrollment. Additionally, contribute to stakeholder engagement initiatives for strategic partnerships and marketing projects.
Team Management:
Oversee a talented team of 3 full-time staff creatives, consisting of writers, a graphic designer, and a social media specialist, along with contractors and student employees, while fostering a culture of innovation, teamwork, and communication.
Project Oversight:
Develop, monitor, and execute project timelines for various initiatives, events, and requests, including digital and print marketing materials, website updates, advertising campaigns, and university publications.
Brand Continuity:
Ensure consistency with the university’s visual brand voice and guide the creation and enforcement of the University’s Brand Guide and communications policies across all departments.
Content Creation:
Oversee and assist with the writing, design, and editing of high-quality communication materials tailored to diverse audiences, including monthly e-newsletters, bi-annual printed magazines, and other publications.
Community Engagement:
Represent the university at key meetings and events, enhancing our presence and influence within the academic and local community.
Efficiency and Innovation:
Identify opportunities for process improvements and budget savings while staying current with design trends to keep the university’s brand relevant.
Qualifications:
Education:
Bachelor’s degree in marketing and communications, digital communications, or a related field required. Master’s degree preferred.
Experience:
Minimum of three years in marketing and communications required, preferably within an academic environment.
Management:
Proven leadership in managing teams and projects required. PMP experience preferred but not required.
Technical Skills:
Proficiency with Outlook, MS Office 365, Adobe Creative Suite, ADA Compliance, and project management software preferred.
Leadership Skills:
Demonstrated ability to lead teams, work internally with departments, and manage multiple projects in a fast-paced environment required.
Why Capitol?
Innovative Environment:
Become a valued member of our forward-thinking institution dedicated to STEM education and graduate success in the evolving global community.
Professional Growth:
Opportunities for professional development and leadership within our university community.
Community Impact:
Play a pivotal role in shaping the future of higher education and enhancing our university’s brand.
Join us in leading the charge for higher education marketing. Apply today to be part of our vibrant team, making a difference in the future of tech professionals!
#J-18808-Ljbffr
Director of Communications and Creative Strategy
will drive innovation in our marketing efforts, enhance our university's brand, and support our enrollment and advancement objectives across many departmental initiatives.
Benefits:Capitol Tech offers a comprehensive benefits package for qualified full-time staff, including leave accrual, hybrid schedule options, and subsidized health insurance, as well as an employer 403(b)-contribution (following one year of employment). In addition, we offer the unique benefit of tuition remission to applicable staff and their dependents to pursue a bachelor's or master's degree at our university following ninety days of employment.
Key Responsibilities:
As the
Director of Communications and Creative Strategy
with Capitol Technology University, you will be leading the Marketing & Communications team, whose efforts are dedicated to promoting the visibility and community reach of our institution. You will be instrumental as a leader and main point of contact for the department for inter-departmental projects.
Strategic Leadership:
Collaborate with the admissions and recruitment team, enrollment management team, advancement team, and faculty to develop and implement innovative marketing and communications strategies that drive student engagement and enrollment. Additionally, contribute to stakeholder engagement initiatives for strategic partnerships and marketing projects.
Team Management:
Oversee a talented team of 3 full-time staff creatives, consisting of writers, a graphic designer, and a social media specialist, along with contractors and student employees, while fostering a culture of innovation, teamwork, and communication.
Project Oversight:
Develop, monitor, and execute project timelines for various initiatives, events, and requests, including digital and print marketing materials, website updates, advertising campaigns, and university publications.
Brand Continuity:
Ensure consistency with the university’s visual brand voice and guide the creation and enforcement of the University’s Brand Guide and communications policies across all departments.
Content Creation:
Oversee and assist with the writing, design, and editing of high-quality communication materials tailored to diverse audiences, including monthly e-newsletters, bi-annual printed magazines, and other publications.
Community Engagement:
Represent the university at key meetings and events, enhancing our presence and influence within the academic and local community.
Efficiency and Innovation:
Identify opportunities for process improvements and budget savings while staying current with design trends to keep the university’s brand relevant.
Qualifications:
Education:
Bachelor’s degree in marketing and communications, digital communications, or a related field required. Master’s degree preferred.
Experience:
Minimum of three years in marketing and communications required, preferably within an academic environment.
Management:
Proven leadership in managing teams and projects required. PMP experience preferred but not required.
Technical Skills:
Proficiency with Outlook, MS Office 365, Adobe Creative Suite, ADA Compliance, and project management software preferred.
Leadership Skills:
Demonstrated ability to lead teams, work internally with departments, and manage multiple projects in a fast-paced environment required.
Why Capitol?
Innovative Environment:
Become a valued member of our forward-thinking institution dedicated to STEM education and graduate success in the evolving global community.
Professional Growth:
Opportunities for professional development and leadership within our university community.
Community Impact:
Play a pivotal role in shaping the future of higher education and enhancing our university’s brand.
Join us in leading the charge for higher education marketing. Apply today to be part of our vibrant team, making a difference in the future of tech professionals!
#J-18808-Ljbffr