FocusKPI, Inc.
Product Marketing Manager
FocusKPI, Inc., San Francisco, California, United States, 94199
FocusKPI is looking for a
Product Marketing Manager
to join one of our clients, a high-tech, SaaS company.Our client is looking for a Product Marketing Manager to join their Data Center and Migrations marketing team. As a member of their team, you'll be responsible for implementing marketing campaigns to increase the adoption of cloud products for both SMB and enterprise customers. You will also be responsible for ensuring the retention of their existing customer base and increasing the satisfaction scores of this audience. This will require you to be extremely detail-oriented, analytical, and comfortable with presenting work to leadership and stakeholders as you will partner closely with Product, Operations, and Sales.You’ll be responsible for leading their marketing programs across a number of cross-functional teams at client and ensuring a seamless customer experience throughout all milestones.Work Location:
Remote- anywhere in US, as long as you are working PST hoursDuration:
18 months contractPay Range:
$65/hr to $75/hrResponsibilities:You have been responsible for creating, driving, and managing go-to-market plans across a variety of owned channelsYou're a passionate, self-starter with a no-bullshit, can-do attitudeYou're eager to jump in to get things done and don't get flustered in a fast-paced and often changing environmentSet comprehensive GTM strategies that include customer segmentation, messaging, and internal enablementApply your strong customer-centric focus to all content and programsPartner with sales leadership and enablement to craft high-touch and low-touch enablement programsCreate high-quality assets for use by demand gen, sales, and partners. This can take the form of blogs, webinars, website content, community posts, and moreTeam player who is comfortable in content sparring sessions, and can influence stakeholdersDistill complex processes and sets of information into clear written communicationsDrive projects to completion and maintain a high-quality barQualifications:You have
8-10+ years of product marketing experience , ideally at a
B2B SaaS
company, or have an aptitude for understanding and ramping on new technologiesAn understanding of both
PLG
and
sales-led GTM tactics
to execute go-to-market plans across the appropriate mix of channelsExperience with successfully launched a
go-to market campaignEnjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personasBe a passionate, self-starter with a no-B.S., can-do attitude who likes to make data-informed decisionsFamiliarity with
Jira
and
Confluence , being able to conduct customer and competitive researchBe able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around cloud adoptionThrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and moreHave worked to deliver campaigns that move the needle and turn heads in the marketExperience making data-driven decisions and tracking campaign performance to drive the best resultsCan translate projects and initiatives into business impactBeing able to drive cross functional program across the finish line and meet a high quality bar, stakeholder management, and project managementStrong presentation skills- strong and clear communicatorThank you!FocusKPI Hiring Team
#J-18808-Ljbffr
Product Marketing Manager
to join one of our clients, a high-tech, SaaS company.Our client is looking for a Product Marketing Manager to join their Data Center and Migrations marketing team. As a member of their team, you'll be responsible for implementing marketing campaigns to increase the adoption of cloud products for both SMB and enterprise customers. You will also be responsible for ensuring the retention of their existing customer base and increasing the satisfaction scores of this audience. This will require you to be extremely detail-oriented, analytical, and comfortable with presenting work to leadership and stakeholders as you will partner closely with Product, Operations, and Sales.You’ll be responsible for leading their marketing programs across a number of cross-functional teams at client and ensuring a seamless customer experience throughout all milestones.Work Location:
Remote- anywhere in US, as long as you are working PST hoursDuration:
18 months contractPay Range:
$65/hr to $75/hrResponsibilities:You have been responsible for creating, driving, and managing go-to-market plans across a variety of owned channelsYou're a passionate, self-starter with a no-bullshit, can-do attitudeYou're eager to jump in to get things done and don't get flustered in a fast-paced and often changing environmentSet comprehensive GTM strategies that include customer segmentation, messaging, and internal enablementApply your strong customer-centric focus to all content and programsPartner with sales leadership and enablement to craft high-touch and low-touch enablement programsCreate high-quality assets for use by demand gen, sales, and partners. This can take the form of blogs, webinars, website content, community posts, and moreTeam player who is comfortable in content sparring sessions, and can influence stakeholdersDistill complex processes and sets of information into clear written communicationsDrive projects to completion and maintain a high-quality barQualifications:You have
8-10+ years of product marketing experience , ideally at a
B2B SaaS
company, or have an aptitude for understanding and ramping on new technologiesAn understanding of both
PLG
and
sales-led GTM tactics
to execute go-to-market plans across the appropriate mix of channelsExperience with successfully launched a
go-to market campaignEnjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personasBe a passionate, self-starter with a no-B.S., can-do attitude who likes to make data-informed decisionsFamiliarity with
Jira
and
Confluence , being able to conduct customer and competitive researchBe able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around cloud adoptionThrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and moreHave worked to deliver campaigns that move the needle and turn heads in the marketExperience making data-driven decisions and tracking campaign performance to drive the best resultsCan translate projects and initiatives into business impactBeing able to drive cross functional program across the finish line and meet a high quality bar, stakeholder management, and project managementStrong presentation skills- strong and clear communicatorThank you!FocusKPI Hiring Team
#J-18808-Ljbffr