Sr. Web Content Strategist

Sr. Web Content Strategist at GoTo in Boise, Idaho, United States Job Description Job Description Marketing at GoTo We are seeking a dynamic and experienced Sr. Web Content Strategist to lead and drive our website content strategy for our IT Management & Support products (GoTo Resolve and LogMeIn Rescue). If you're a strategic, creative thinker who can go big and be detail-obsessed with all aspects of marketing and content writing, we'd love to meet you. Your Day to Day As a Sr. Web Content Strategist, you would be working on: + Develop content strategies that synthesize and prioritize the needs of Product Marketing while balancing SEO goals and eCommerce business goals + Discover new ways to implement these strategies through collaboration with UX designers, copywriters, UX researchers, and scrum teams + Partner with the Brand team to tell our portfolio stories, and infuse our sites with our corporate positioning and brand promise + Manage content development and copy needs for large website redesign projects, as well as initiate and plan information architecture (IA) work for site migrations and redesigns + Initiate research to document content touchpoints in the end-to-end customer journey from demand gen to customer and back - build cross-functional relationships with those content owners throughout the organization + Create, execute and edit short and long-form written assets in support of our IT management products including blogs and resources that will live on our websites. Will include briefing, outlining, writing, editing, publishing, managing freelance writers, and coordinating stakeholder reviews, as well as working with designers and motion designers to bring content to life. What We're Looking For As a Sr. Web Content Strategist your background will look like: + A portfolio or samples of case studies. We want to see what kind of challenges you've tackled, and change you've affected + Excitement for tackling the unknown - this is an opportunity to help define the Content Strategy role within our department + A transformational mindset, to help bring fresh thinking and new approaches to our positions in the market + 5+ years of experience working in content strategy, UX, marketing, IA, website ownership, or other related discipline - we're open to unique backgrounds, if you've got what it takes + Experience with conversion testing and landing page/funnel optimization + Experience developing content for B2B and B2C within a SaaS product environment is a plus. At GoTo, diversity and i To view full details and how to apply, please login or create a Job Seeker account