Senior Account Manager, ABM

The

Senior Account Manager, ABM

role is part of the Programmatic & Media (P&M) team in Media.Monks’, Performance.Monks unit. The P&M team is responsible for the strategic planning and execution of programmatic campaigns ranging from direct buys with online publishers to Audio to Streaming TV and more. This specialist will be an expert in all things ABM including advising platform strategy for and operating active media in 6Sense, Demandbase, and others. The P&M team is the fastest growing team at Performance.Monks and presents an opportunity to interface directly with a range of advertisers, work cross functionally with other media channels, and help build exciting new offerings.Responsibilities:Serve as the client-facing ABM lead on account teams (usually comprised of an Account Lead, and other Channel Leads representing search, social, and programmatic)Ownership and autonomy to develop strong ABM strategies across audience types, platforms, and goals based on client business needsSet-up & launch of ABM campaigns working across a variety of platforms, with an emphasis on 6SenseOversee the RFP, launch, and post campaign stages from trafficking and site tagging to wrap reportingMonitor in-flight campaign pacing, budgets, optimizations, and resultsTroubleshoot trafficking issues related to creative, publisher implementation & escalating to 3rd party vendorsCreate reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIsMeasure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contactProvide subject matter expertise on executing programmatic media campaigns across different programmatic platformsStay up-to-date with industry trends, best practices, and emerging technologies to ensure our marketing efforts remain innovative and impactfulAdvise on new strategies, platform capabilities, and ways to integrate ABM into broader media plans including channels like search, social, and programmaticABOUT YOU3+ years of experience in ABM managementHands-on experience with activating media in 6Sense required. Demandbase is a plus.Experience in B2B marketing, preferably in an information technology and software, healthcare, professional services, and telecommunications industriesStrong understanding of B2B marketing tactics, lead generation, and customer acquisition strategiesExperience working with or familiarity of DCMFamiliarity or experience with programmatic media including display, CTV, audio, etc. considered a plusExperience presenting media performance and strategy in a client-facing scenarioPassion for building stories out of data, understanding the numbers, and finding opportunities for performanceWhat We Offer

Excellent, full coverage medical, dental, and vision insurance with employer-paid HRAGenerous PTO and 15 company-wide holidays401k with company contributionPaid parental leaveWork-life balance with an emphasis on personal well-beingCareer growth in a disruptor space & entrepreneurial opportunities within the Media.Monks networkA globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!Authentic commitment to DEI efforts and sustainable growth.Salary Range: $69,000—$81,000 USDWe are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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