Zimmerman Advertising
Account Director
Zimmerman Advertising, Fort Lauderdale, Florida, us, 33336
Overall Objective
The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.
Responsibilities
Client Relations:
Monitor client business daily/weekly to ensure strategy & metrics are successful
Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
Anticipate Client needs, keeping the agency in the position of leading rather than following
Counsel with senior level Client(s) on any potential changes
Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action
Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
Ensure that store visits/phone calls are documented with written contact reports.
Marketing / Special Projects:
Initiate and guide development of annual strategic marketing communications/advertising plan
Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
Attend monthly marketing/advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
Present national creative, media plans, promotions, strategies, music, etc. at meetings
Prepare materials for and participate in meetings, including National creative, media, and promotional plans
Establish regular competitive reporting for Client review (sales, share SOV). Participate in reporting meetings with Clients
Creative Involvement:
Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs.
Media:
Work with media planning in development of annual media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
Oversee the forecasting and maintenance of fiscal year advertising budgets
Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client
Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/psychographic trend information for markets
Be familiar with the television and radio rankers for each market
Submit request from clients regarding media coverage and spill reports
Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants
Discuss value-added merchandising needs with media buyers
Provide new digital media opportunities to enhance the Clients awareness and drive sales
Requirements
Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
5+ years experience as an Account Director or Account Supervisor in a full-service agency
Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
A strong account management background, including past experience managing client accounts and supervising account teams
Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
Great relationship building qualities
Experience identifying superior business building opportunities
Proven ability to manage multiple tasks while working independently
Strong attention to detail
A strong sense of urgency and commitment to get the job done quickly and with high quality
Excellent communication skills, both written and verbal, with people at all levels of an organization
#J-18808-Ljbffr
The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.
Responsibilities
Client Relations:
Monitor client business daily/weekly to ensure strategy & metrics are successful
Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
Anticipate Client needs, keeping the agency in the position of leading rather than following
Counsel with senior level Client(s) on any potential changes
Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action
Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
Ensure that store visits/phone calls are documented with written contact reports.
Marketing / Special Projects:
Initiate and guide development of annual strategic marketing communications/advertising plan
Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
Attend monthly marketing/advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
Present national creative, media plans, promotions, strategies, music, etc. at meetings
Prepare materials for and participate in meetings, including National creative, media, and promotional plans
Establish regular competitive reporting for Client review (sales, share SOV). Participate in reporting meetings with Clients
Creative Involvement:
Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs.
Media:
Work with media planning in development of annual media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
Oversee the forecasting and maintenance of fiscal year advertising budgets
Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client
Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/psychographic trend information for markets
Be familiar with the television and radio rankers for each market
Submit request from clients regarding media coverage and spill reports
Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants
Discuss value-added merchandising needs with media buyers
Provide new digital media opportunities to enhance the Clients awareness and drive sales
Requirements
Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
5+ years experience as an Account Director or Account Supervisor in a full-service agency
Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
A strong account management background, including past experience managing client accounts and supervising account teams
Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
Great relationship building qualities
Experience identifying superior business building opportunities
Proven ability to manage multiple tasks while working independently
Strong attention to detail
A strong sense of urgency and commitment to get the job done quickly and with high quality
Excellent communication skills, both written and verbal, with people at all levels of an organization
#J-18808-Ljbffr