Regional Marketing Director - Arizona

As the Regional Marketing Director, you are the lead of a marketing team that supports operational leadership to develop and execute strategic and tactical marketing plans to drive traffic and occupancy to achieve the goals of each asset in the company portfolio. You work collaboratively with regional asset directors, and you are the marketing subject matter expert for the properties.As a key contributor and hands-on leader in Marketing, you will:Serve as the primary marketing contact for Asset Directors.Professionally manage and lead a team in daily operations of marketing, maintaining an engaging and motivating presence.Effectively coach the team, guiding and developing to create an inclusive workplace making all feel welcomed.Present marketing strategies, tactics, and performance, when needed, to clients.Collaborate with Asset Directors on marketing programs that enhance property performance and support portfolio goals.Develop and execute strategic marketing plans for stabilized and/or lease-up communities; evaluating ongoing performance and providing performance data reporting that aligns with KPIs for the industry, company performance metrics, and market-specific targets.Participate in property takeover/onboarding process; ensuring all marketing-related tasks are prepared for launch on the day of takeover, including website, collateral, temp signage, paid digital, social media accounts, and ILS advertising.Project manage the development of community-specific digital assets and collateral materials.Provide marketing budget recommendations for acquisitions and support annual budgeting efforts for the portfolio.Develop and conduct portfolio trainings for new programs and continuing education of marketing initiatives.Conduct monthly touchpoints, at minimum, with Asset Directors to review marketing performance for individual properties to review client expectations, adjust strategy, tactics, and marketing investment as needed.Meet with advertising and marketing partners on a regular cadence, review service to confirm preferred rates and ideal service levels, recommend creative service providers, monitor and manage advertising suppliers for product performance and service quality, and fine-tune services/budgets if needed.Provide marketing training and best practices to Community Managers and Asset Directors.Collaborate and participate in marketing quarterly and annual program goals/projects.Track and measure marketing outcomes including response, leads, sales, retention, and return on investment (ROI).Develop business cases to support new marketing initiatives, budget requests, and projects.Background, Experiences, and TalentsDegree level education ideally with a marketing, branding, advertising, or design focus; or equivalent experience.Experience with a variety of property types is strongly preferred, including lease-up, stabilized, owned, and third-party managed. Affordable experience is a plus.Hands-on experience and understanding of various lead generation platforms - including PPC, ILSs, and social media and how to effectively allocate marketing tools/strategies to achieve goals.Experience with the marketing functionality in complex CRM software systems; hands-on experience with Yardi and Resman is ideal, but experience with any similar multifamily platform would be valuable.Hands-on experience and understanding of branding and brand management, including creating hands-on creation and experience partnering with brand marketing agencies.Strong analytical skills to evaluate the leasing needs of each property and determine the best combination of lead generation efforts to cost-efficiently achieve the property's business objectives.Ability to provide creative direction and guidance to those outside of marketing roles.Strong creative, strategic, and organizational skills, and an excellent attention to detail.Ability to work cross-functionally with Bryten team members, Bryten leadership, and our clients.Experience managing locations across multiple markets/geographies and working with a geographically dispersed team.Excellent time management skills, including an ability to juggle and appropriately prioritize multiple, time-sensitive projects at the same time.A desire to take initiative and a strong sense of self-motivation, while also being highly collaborative and team-oriented.Outstanding presentation skills to small and large groups.Solid computer skills, including working knowledge of MS Office Suite to include Teams, Word, and Excel with HRIS experience.Must have a valid driver's license, current automobile insurance, and reliable transportation.Must be able to pass background check and drug testing.

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