American Airlines
Coordinator, Marketing - Brand Strategy & Advertising
American Airlines, Dallas, Texas, United States, 75215
Intro
Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
Why you'll love this job
We’re looking for a true “left and right brained” advertising creative who not only loves diving deep into the customer mindset and insights, but also enjoys translating those insights into effective creative work. You’ll help refine and disseminate American’s brand principles across various channels and initiatives to boost performance and better connect with consumers.This job is a member of the Brand, Advertising & Creative team, part of the Global Engagement organization.Interested applicants should submit a PDF or URL for their portfolio, showcasing relevant work samples. For URLs, please include the full address along with a hyperlink.What You'll Do
Partner with our advertising agency in researching and compiling market and pop culture insights to support business objectives related to advancing creative influence on purchase decision.Assist in crafting clear, actionable creative briefs that align with business objectives and guide the internal creative team toward innovative solutions.Collaborate with agency partners, in-house art directors, marketing, design and content teams on campaign development and ensuring brand consistency and strategic alignment across all creative approaches.Ensure that all internal stakeholders understand how to apply brand framework and philosophy to all customer and team member touchpoints.Collaborate with legal to ensure all creative outputs adhere to established brand guidelines, ensuring consistency across digital, print, and experiential channels.Understand content best practices across paid and organic social channels to boost performance and brand love.All you'll need for success
Minimum Qualifications- Education & Prior Job Experience
2+ years of work experience and a creative portfolio of previous advertising campaigns.Understanding of visual and written brand consistency and the ability to adapt tone and style to resonate with target audiences.Creative thinker with a passion for storytelling.Preferred Qualifications- Education & Prior Job Experience
Creative advertising agency background.Prior experience working cross functionally and with all levels of stakeholders.Willingness to learn, expand your skill set and embrace change.Skills, Licenses & Certifications
Willingness to learn, expand your skill set and embrace change.Strong organization and attention to detail.Excellent communication, presentation and problem-solving skills.Ability to work independently and as part of a team.What You'll Get
Feel free to take advantage of all that American Airlines has to offer:Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more.Feel free to be yourself at American
From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.
#J-18808-Ljbffr
Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
Why you'll love this job
We’re looking for a true “left and right brained” advertising creative who not only loves diving deep into the customer mindset and insights, but also enjoys translating those insights into effective creative work. You’ll help refine and disseminate American’s brand principles across various channels and initiatives to boost performance and better connect with consumers.This job is a member of the Brand, Advertising & Creative team, part of the Global Engagement organization.Interested applicants should submit a PDF or URL for their portfolio, showcasing relevant work samples. For URLs, please include the full address along with a hyperlink.What You'll Do
Partner with our advertising agency in researching and compiling market and pop culture insights to support business objectives related to advancing creative influence on purchase decision.Assist in crafting clear, actionable creative briefs that align with business objectives and guide the internal creative team toward innovative solutions.Collaborate with agency partners, in-house art directors, marketing, design and content teams on campaign development and ensuring brand consistency and strategic alignment across all creative approaches.Ensure that all internal stakeholders understand how to apply brand framework and philosophy to all customer and team member touchpoints.Collaborate with legal to ensure all creative outputs adhere to established brand guidelines, ensuring consistency across digital, print, and experiential channels.Understand content best practices across paid and organic social channels to boost performance and brand love.All you'll need for success
Minimum Qualifications- Education & Prior Job Experience
2+ years of work experience and a creative portfolio of previous advertising campaigns.Understanding of visual and written brand consistency and the ability to adapt tone and style to resonate with target audiences.Creative thinker with a passion for storytelling.Preferred Qualifications- Education & Prior Job Experience
Creative advertising agency background.Prior experience working cross functionally and with all levels of stakeholders.Willingness to learn, expand your skill set and embrace change.Skills, Licenses & Certifications
Willingness to learn, expand your skill set and embrace change.Strong organization and attention to detail.Excellent communication, presentation and problem-solving skills.Ability to work independently and as part of a team.What You'll Get
Feel free to take advantage of all that American Airlines has to offer:Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more.Feel free to be yourself at American
From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.
#J-18808-Ljbffr