Senior Product Marketing Manager

OverviewSmart. Nimble. Strategic. Enthusiastic. Tenacious. Driven to Win. The Microsoft Power Platform product marketing team is looking for a dynamic and experienced Senior Product Marketing Manager with a deep understanding of the IT Makers and Pro Developer audience. This role is pivotal in developing and executing audience and channel strategies to acquire, nurture, and engage this critical segment, driving interest and adoption of low-code solutions. The ideal candidate will possess content writing skills, audience intelligence, and extensive experience in market and competitive research, persona development, and channel management. They will be a strategic thinker with a proven ability to influence cross-functional teams and drive impactful marketing initiatives. This is an exciting time to be in the Power Platform business! Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.ResponsibilitiesDevelop and execute go-to-market strategies to drive customer acquisition, product adoption and expansion. Own competitive landscape and customer trends analysis. Develop deep knowledge of customer behavior and requirements across personas. Lead research initiatives including audience segmentation, questionnaire and discussion guide development, data analysis and research readouts, to provide strategic insights. Create compelling messaging and positioning that effectively positions Microsoft as a market leader and communicates the value and differentiation of our products to target audiences (ie. IT Decision Makers (ITDMs). ProDevelopers) Build high-quality thought leadership and demand generation assets, including analyst and customer-facing pitch decks, integrated campaigns, skilling content, case studies, blogs, demos, and videos. Influence product roadmaps by synthesizing industry, competitive, and customer insights into product inputs Drive development of strategies (eg. positioning, pricing, packaging), in conjunction with the product, sales, and marketing teams, resulting in significant user and revenue growth Enable the field and sales teams through impactful enablement programs that support all sales cycle stages Be a cross-organization, cross-functional leader and ensure the work we produce is cohesive and thoughtfully executed OtherEmbody our culture and values

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