Alliance Defending Freedom
Digital Fundraising Specialist
Alliance Defending Freedom, Scottsdale, Arizona, us, 85261
Everyone says they want to change the world. We’re looking for people who actually will.
Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. Please visit www.adflegal.org/about-us/careers to view our Statement of Faith and Doctrinal Distinctives.
Digital Fundraising Specialist
Alliance Defending Freedom is looking for a highly motivated Digital Fundraising Specialist to join us in our Scottsdale, AZ Office. As the Digital Fundraising Specialist, you are a vital part of the Direct Response Team. In this role, you will report to the Director of Digital Fundraising and are responsible for partnering with the Direct Response team to execute comprehensive plans to build long-term donor engagement by improving donor retention, second gift conversion, and converting leads into first-time donors.
Your Essential Responsibilities:
In this position, you will:
Deliver monthly Ministry Friend fundraising plans that meet the defined revenue goals and achieve long-term donor engagement
Develop compelling fundraising and engagement offers for donors that include tactics that drive year-round fundraising across multiple digital sub-channels, campaigns, and audiences, improving donor retention and second gift conversion and converting leads into first-time donors
Achieve conversion metrics defined by the Director of Digital Fundraising
Conduct quantitative and qualitative research; analyze trends to identify new opportunities and improve conversion rates
Measure and evaluate relevant data to ensure defined audiences are on pace according to budget and goals cultivation KPIs; Analyze performance data and provide interpretation and conclusions
Forecast traffic, revenue, and response targets to support achieving key objectives
Develop strategies related to website thank-you pages, with a focus on decreasing page bounce and exit rates
Other Responsibilities (Non-Essential):
You will be asked to perform related duties or special projects as assigned.
Skills you need to succeed:
Demonstrated proficiency in:
Digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
Advanced written and verbal communication skills
Email service provider(s) and marketing automation platform(s)
Microsoft Office, including Excel
Customer Relationship Management (CRM) systems such as Salesforce, Virtuous, etc.
Ability to:
Effectively prioritize and execute tasks in a dynamic environment required
Creatively think outside the box and relate with multiple, varying audiences
Be a self-starter who excels with little supervision
Effectively communicate using strong interpersonal skills
Think analytically and interpret donation and web data
Develop value propositions and offer statements
Experience:
Bachelor’s degree in marketing or relevant field
3+ years of non-profit experience in a similar role
Developing successful digital fundraising channels based on data using multiple sub-channels
Interpreting data using visualization tools and web analytic software (e.g., Google Analytics, DOMO, etc.) is required
ARE YOU LOOKING FOR AN ORGANIZATION WITH A COMPETITIVE
COMPENSATION AND BENEFITS PACKAGE, TOO?
We have it! Alliance Defending Freedom offers team members a competitive compensation and benefits package that includes major medical insurance, dental care, medical and dependent care reimbursement, paid disability, long-term care insurance, and life insurance. We also offer a 401(k) plan with a generous company match. Work and life balance is important to the well-being of our team members. You will receive paid time off (PTO) that starts accruing from your hire date and 11 paid holidays per year.
Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. Please visit www.adflegal.org/about-us/careers to view our Statement of Faith and Doctrinal Distinctives.
Digital Fundraising Specialist
Alliance Defending Freedom is looking for a highly motivated Digital Fundraising Specialist to join us in our Scottsdale, AZ Office. As the Digital Fundraising Specialist, you are a vital part of the Direct Response Team. In this role, you will report to the Director of Digital Fundraising and are responsible for partnering with the Direct Response team to execute comprehensive plans to build long-term donor engagement by improving donor retention, second gift conversion, and converting leads into first-time donors.
Your Essential Responsibilities:
In this position, you will:
Deliver monthly Ministry Friend fundraising plans that meet the defined revenue goals and achieve long-term donor engagement
Develop compelling fundraising and engagement offers for donors that include tactics that drive year-round fundraising across multiple digital sub-channels, campaigns, and audiences, improving donor retention and second gift conversion and converting leads into first-time donors
Achieve conversion metrics defined by the Director of Digital Fundraising
Conduct quantitative and qualitative research; analyze trends to identify new opportunities and improve conversion rates
Measure and evaluate relevant data to ensure defined audiences are on pace according to budget and goals cultivation KPIs; Analyze performance data and provide interpretation and conclusions
Forecast traffic, revenue, and response targets to support achieving key objectives
Develop strategies related to website thank-you pages, with a focus on decreasing page bounce and exit rates
Other Responsibilities (Non-Essential):
You will be asked to perform related duties or special projects as assigned.
Skills you need to succeed:
Demonstrated proficiency in:
Digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
Advanced written and verbal communication skills
Email service provider(s) and marketing automation platform(s)
Microsoft Office, including Excel
Customer Relationship Management (CRM) systems such as Salesforce, Virtuous, etc.
Ability to:
Effectively prioritize and execute tasks in a dynamic environment required
Creatively think outside the box and relate with multiple, varying audiences
Be a self-starter who excels with little supervision
Effectively communicate using strong interpersonal skills
Think analytically and interpret donation and web data
Develop value propositions and offer statements
Experience:
Bachelor’s degree in marketing or relevant field
3+ years of non-profit experience in a similar role
Developing successful digital fundraising channels based on data using multiple sub-channels
Interpreting data using visualization tools and web analytic software (e.g., Google Analytics, DOMO, etc.) is required
ARE YOU LOOKING FOR AN ORGANIZATION WITH A COMPETITIVE
COMPENSATION AND BENEFITS PACKAGE, TOO?
We have it! Alliance Defending Freedom offers team members a competitive compensation and benefits package that includes major medical insurance, dental care, medical and dependent care reimbursement, paid disability, long-term care insurance, and life insurance. We also offer a 401(k) plan with a generous company match. Work and life balance is important to the well-being of our team members. You will receive paid time off (PTO) that starts accruing from your hire date and 11 paid holidays per year.