Deutsch New York
Senior Paid Search Manager
Deutsch New York, New York, New York, us, 10261
We are looking for a Senior Paid Search Manager to manage and grow our paid search efforts with Google. The ideal candidate will enhance our user acquisition strategy across diverse product categories by leveraging data-driven media buying expertise, collaborating with cross-functional teams, harnessing creative strategies, analyzing the competitive landscape, and utilizing machine learning and other advanced tools to expand our media buying presence on Google.
Your role will involve building, analyzing, and optimizing campaigns to achieve performance objectives.
WHAT YOU’D DO
Oversee and execute Paid Search strategies, encompassing campaign management, strategic planning, testing, and insight analysis
Offer recommendations and implement strategies to align search tactics with the broader strategic approach and marketing guidelines
Develop and implement data-driven insights to optimize strategies and performance to meet campaign goals
Generate reporting against goal and revenue tracking, as well as other paid search analytics
Manage channel strategy and execution across Google and YouTube placements
Efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time
Work with Brand and Data teams to ensure campaigns align with overall marketing strategies
WHAT YOU’VE GOT
5+ years of experience in Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid Search, preferably within DTC or media agency settings
Experience in DTC and/or Performance Marketing is a required
Expert understanding of Paid Search platforms (i.e. Adwords & Adcenter)
Expert knowledge of Analytic platforms (i.e. Google Analytics, Data Studio,Tableau/Looker)
Experience in budget/forecasting management
Experience in quickly generating and executing actionable recommendations based ondata synthesis and analysis
A self-motivated individual, who is results-driven with the ability to be adaptable within a fast paced environment
Ability to work collaboratively across different working styles
BA/BS Marketing, Communications, or other related field
Location:
NYC
Hybrid schedule:
Tuesday - Thursday, in-office or as needed for client meetings.
Salary range:
$95,000.00-$110,000.00, commensurate with experience.
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Your role will involve building, analyzing, and optimizing campaigns to achieve performance objectives.
WHAT YOU’D DO
Oversee and execute Paid Search strategies, encompassing campaign management, strategic planning, testing, and insight analysis
Offer recommendations and implement strategies to align search tactics with the broader strategic approach and marketing guidelines
Develop and implement data-driven insights to optimize strategies and performance to meet campaign goals
Generate reporting against goal and revenue tracking, as well as other paid search analytics
Manage channel strategy and execution across Google and YouTube placements
Efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time
Work with Brand and Data teams to ensure campaigns align with overall marketing strategies
WHAT YOU’VE GOT
5+ years of experience in Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid Search, preferably within DTC or media agency settings
Experience in DTC and/or Performance Marketing is a required
Expert understanding of Paid Search platforms (i.e. Adwords & Adcenter)
Expert knowledge of Analytic platforms (i.e. Google Analytics, Data Studio,Tableau/Looker)
Experience in budget/forecasting management
Experience in quickly generating and executing actionable recommendations based ondata synthesis and analysis
A self-motivated individual, who is results-driven with the ability to be adaptable within a fast paced environment
Ability to work collaboratively across different working styles
BA/BS Marketing, Communications, or other related field
Location:
NYC
Hybrid schedule:
Tuesday - Thursday, in-office or as needed for client meetings.
Salary range:
$95,000.00-$110,000.00, commensurate with experience.
#J-18808-Ljbffr