VP, Global Product Strategy & Marketing

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.The VP of Global Product Management and Marketing will play a pivotal role in driving the success of CareDx product portfolio. This dual-focused role combines global product strategy responsibilities with the leadership of the marketing team to create and execute go-to-market strategies that drive growth and market adoption. The role reports directly to the Chief Commercial Officer.Responsibilities :Oversee both upstream marketing (product lifecycle management) and downstream marketing (brand marketing) for the company's global portfolio of specialty pharmaceutical and diagnostic products.Hire, build, and retain a high-performing and high-impact marketing team provides strategic product direction, impactful brand messaging, clear selling direction, and thought leadership among cross-functional partners.Responsible for portfolio management and prioritization, creating an effective operating model for the marketing organization that aligns with the company's goals and values.Lead cross-functional teams to develop and launch products from pre-commercialization to on-market execution, ensuring alignment with customer needs, payer requirements, market insights, and strategic objectives.Lead the team to create innovative marketing strategies and programs to accelerate adoption and drive advocacy among healthcare professionals, patients, health systems, and other key stakeholders.Manage marketing operations, patient marketing, and external agencies to optimize marketing effectiveness, efficiency, and compliance.Lead the strategic planning process for the marketing function, setting the vision, goals, and priorities for the short-term and long-term growth of the business.Responsible for resource management, budget allocation, and performance measurement for the marketing function.Foster a culture of innovation, collaboration, and customer-centricity within the marketing team and across the organization.Develop and coach the marketing team, ensuring a high level of engagement, motivation, and performance.Qualifications :Bachelor's degree in Marketing, Business, or related field. MBA or advanced degree preferred.Minimum 15 years of marketing and product management experience in the healthcare industry, with both specialty pharmaceutical and diagnostic product experienceField sales leadership and other cross-functional experience in the healthcare industryLarge team leadership, with manager of manager experienceProven track record of leading successful product launches, managing product lifecycles, and driving brand growth.Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate market insights into actionable plans and results.Excellent communication, presentation, and influencing skills, with the ability to build strong relationships with internal and external stakeholders, including field teams, customers, and thought leaders.Demonstrated leadership skills, with the ability to inspire, motivate, and develop a high-performing marketing team.Innovative, agile, and adaptable mindset, with the willingness to embrace change and challenge the status quo.#LI-Remote

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