Director, Search & Social

OverviewThe Director will have a dual role requiring expertise in paid search and paid social media. They will serve as a strategic, passionate leader and critical influencer for Canvas's Search and Social efforts.This role will report to a VP who supports multiple clients across the agency. The Director will oversee their client's strategy development, activation, and performance across these channels.ResponsibilitiesAccount StewardshipDrive strategic account development and identify short- and long-term opportunities for growth.Lead client and partner interactions, including presentations and strategic reviews.Develop and maintain a deep understanding of client business, anticipate client needs, and integrate these considerations into the Search and Social approach and the overall media strategy.Keep abreast of current events and digital trends that may impact the client's business.Foster integration and coordination with other Canvas departments.PlanningLead the development of strategies and tactics that best meet the client's objectives for annual and flighted initiatives.Oversee budget and performance projections.Evaluate new targeting and creative offerings from media partners.Partner with key stakeholders in identifying creative asset improvements.Map out learning agendas.Team ManagementServe as a resource for the team on Search and Social best practices and the client's business and industry specifics.Interview, train, mentor, and develop team members.Provide overall guidance, process improvement, and methods of standardization for the internal team, partner, and client workflows.Data & InsightsShowcase campaign performance and learnings to key stakeholders in a clear, concise, and easy-to-understand manner.Collaborate with partners and the Analytics team on measurement plans.Ensure that learnings or best practices are incorporated across partners and campaigns.Qualifications8+ years combined SEM & Paid Social experience in managing large-scale, complex Paid Search and Paid Social campaigns.Expertise in Google Ads, Microsoft Ads, Facebook/Instagram, Twitter, Snap, TikTok, YouTube, etc.Strong knowledge of relevant platforms and API management platforms, i.e., Search Ads 360, Facebook/Instagram Bid Manager, Twitter Ads Manager, Snapchat Open API, Pinterest, TikTok, etc.Understanding of attribution models.Demonstrated strong performance in prior roles, with increasing levels of responsibility.Possess strong leadership experience, preferably leading teams of 10 or more individual contributors.Strong presentation skills with experience presenting to clients and senior management.Builds collaborative relationships with peers across the organization.Demonstration of process development and implementation.Excellent attention to detail.Understanding of the role and interplay across media channels such as Display, Video, Social, and Search.Bachelor's Degree.$145,000 - $150,000 a year#J-18808-Ljbffr