Ferrero International S.A.
Shopper & Omnichannel Marketing Leader
Ferrero International S.A., Parsippany, New Jersey, us, 07054
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.About the Role:
The Shopper & Omnichannel Marketing Leader will be a part of an exciting and transformative ShopCom team within Ferrero USA. As the Shopper & Omnichannel Marketing Leader, you'll be responsible for the strategic development, execution, and reporting of all Omni Shopper Marketing programs for assigned brands. The Shopper & Omnichannel Marketing Leader will support the Director of Omnichannel Shopper Exprience on In-store and Online consumer activations plans inclusive of retail media. You'll work closely with Brand Marketing, Sales/eCom Channel Leads, Trade Marketing and other cross-functional partners to facilitate retailer marketing plans and executions in parternship with the agency teams.This role is hybrid and based in our HQ in Parsippany, NJMain Responsibilities:
Lead and execute omnichannel support strategies for brands, ensuring online and in-store tactics complement each otherDrive CPG/other shopper/omni partnership marketing strategies and activationsWork closely with eCom agency to build Search plans for everyday & seasonal campaigns on retailer.com (Walmart, Kroger, Amazon, Target, Instacart etc.) to drive incrementality
Ensure Brand priorities and Sales priorities are aligned before briefing agenciesEducate agencies on brand objectives and customer priorities to stay aligned with internal goals
Partner with the Shopper agency to build in-store marketing support plans to build in-store traffic and sales velocitiesReport out pre/post event analysis on key programs with brand, sales strategy, sales, integrated marketing, shopper insights and sales teamsHelp to improve shopper/omni marketing projection accuracy and reporting to drive trust and confidenceAssist the Sales teams with supporting materials/collaterals to drive sell-in (selling-in Ferrero products to the merchants)Incorporate Global office guidelines into executions to remain consistent with other markets and Ferrero standardsManage all aspects of ShopCom budgets for assigned brands
Who we are looking for:
4+ years of eCommerce digital marketing experienceExperience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.) requiredExperience with Shopper Marketing/In-store marketing programs (shelf talkers, in-store signage, coupons, sampling etc.)CPG industry experience a plusMust have team-management experience or agency-management experience to be successful in this roleA strong performance driver with performance marketing mindset to maximize efficiency using innovative approachesStrong story-telling ability to make recommendations and steer decision making via education/knowledge sharingHow to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.#FNADiversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
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The Shopper & Omnichannel Marketing Leader will be a part of an exciting and transformative ShopCom team within Ferrero USA. As the Shopper & Omnichannel Marketing Leader, you'll be responsible for the strategic development, execution, and reporting of all Omni Shopper Marketing programs for assigned brands. The Shopper & Omnichannel Marketing Leader will support the Director of Omnichannel Shopper Exprience on In-store and Online consumer activations plans inclusive of retail media. You'll work closely with Brand Marketing, Sales/eCom Channel Leads, Trade Marketing and other cross-functional partners to facilitate retailer marketing plans and executions in parternship with the agency teams.This role is hybrid and based in our HQ in Parsippany, NJMain Responsibilities:
Lead and execute omnichannel support strategies for brands, ensuring online and in-store tactics complement each otherDrive CPG/other shopper/omni partnership marketing strategies and activationsWork closely with eCom agency to build Search plans for everyday & seasonal campaigns on retailer.com (Walmart, Kroger, Amazon, Target, Instacart etc.) to drive incrementality
Ensure Brand priorities and Sales priorities are aligned before briefing agenciesEducate agencies on brand objectives and customer priorities to stay aligned with internal goals
Partner with the Shopper agency to build in-store marketing support plans to build in-store traffic and sales velocitiesReport out pre/post event analysis on key programs with brand, sales strategy, sales, integrated marketing, shopper insights and sales teamsHelp to improve shopper/omni marketing projection accuracy and reporting to drive trust and confidenceAssist the Sales teams with supporting materials/collaterals to drive sell-in (selling-in Ferrero products to the merchants)Incorporate Global office guidelines into executions to remain consistent with other markets and Ferrero standardsManage all aspects of ShopCom budgets for assigned brands
Who we are looking for:
4+ years of eCommerce digital marketing experienceExperience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.) requiredExperience with Shopper Marketing/In-store marketing programs (shelf talkers, in-store signage, coupons, sampling etc.)CPG industry experience a plusMust have team-management experience or agency-management experience to be successful in this roleA strong performance driver with performance marketing mindset to maximize efficiency using innovative approachesStrong story-telling ability to make recommendations and steer decision making via education/knowledge sharingHow to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.#FNADiversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
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