Crocs
Director, Global Brand Media
Crocs, Broomfield, Colorado, United States, 80020
Select how often (in days) to receive an alert:What You'll Do
Lead brand media team to develop annual strategy that feeds into seasonal media strategies for dedicated campaigns that will be advised by campaign goals and target audience definition.Define brand media standard processes at a channel and creative level.Use data, insights, and industry/competitor trends to see opportunities for Crocs’ digital first approach to capitalize on.Leverage data and consumer insights and monitor emerging cultural moments to find opportunities to break into relevant conversations for each brand.Managing and key contact for global media agency.Collaborate closely with the Integrated Marketing, PR, Influencer, Social, Research and Analytics teams to seamlessly integrate and report on global strategies.Partner with our creative team to build a hyper-relevant, digital-first content to support our campaigns and programs.Think big - identify new opportunities to further establish Crocs as the digital leader in casual footwear, then build activation plans to bring them to life.Partner with the performance marketing team on measurement, attribution, and consumer journey mapping.Align with Analytics to set both quarterly and campaign level KPIs laddering back to annual key priorities.Identify efficient ways to measure brand media’s impact across the omnichannel business.Allocate budgets to improve brand KPIs and achieve business objectives.Optimize existing processes to improve alignment, communication, and our speed-to-market.Lead a hard-working Global Brand Media team - working towards goals, career development while crafting a collaborative and learning environment.Ensure collaboration with regional brand media teams to ensure alignment with global brand playbooks and adaptation for local relevance.Enable innovation with an eye on new technologies with a testing-first mindset.What You'll Bring to the Table
Bachelor’s degree or equivalent experience.10+ years of brand media experience, preferably at a global organization.Minimum 4 years' experience in leading a diverse team.Digital savvy with a consumer-centric vision. Shows transformation thinking in the digital space.Experience leading with external agency partners.Strong leadership skills across various functions and geographies.Apparel or footwear experience is appreciated.Experience influencing and getting results in a highly matrixed environment.Strong financial awareness, and the ability to translate a strategy into a financial plan.Strong eye for business with an ability to anticipate risks and identify contingency plans to minimize business disruption.Comfort working in a highly cross-functional matrixed environment and drives a collaborative culture.Crafts a culture of innovation and change that fuels business growth.Strong leadership presence. Outstanding oral and written communication skills.Travel expectations on a quarterly basis, domestically, and any off-hour support to accommodate global calls, including key marketing moments.#LI-JS1The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.Title: Director, Global Brand MediaSalary or Pay Range: $165,000 - $175,000Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.This position is eligible to participate in a company incentive program.This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
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Lead brand media team to develop annual strategy that feeds into seasonal media strategies for dedicated campaigns that will be advised by campaign goals and target audience definition.Define brand media standard processes at a channel and creative level.Use data, insights, and industry/competitor trends to see opportunities for Crocs’ digital first approach to capitalize on.Leverage data and consumer insights and monitor emerging cultural moments to find opportunities to break into relevant conversations for each brand.Managing and key contact for global media agency.Collaborate closely with the Integrated Marketing, PR, Influencer, Social, Research and Analytics teams to seamlessly integrate and report on global strategies.Partner with our creative team to build a hyper-relevant, digital-first content to support our campaigns and programs.Think big - identify new opportunities to further establish Crocs as the digital leader in casual footwear, then build activation plans to bring them to life.Partner with the performance marketing team on measurement, attribution, and consumer journey mapping.Align with Analytics to set both quarterly and campaign level KPIs laddering back to annual key priorities.Identify efficient ways to measure brand media’s impact across the omnichannel business.Allocate budgets to improve brand KPIs and achieve business objectives.Optimize existing processes to improve alignment, communication, and our speed-to-market.Lead a hard-working Global Brand Media team - working towards goals, career development while crafting a collaborative and learning environment.Ensure collaboration with regional brand media teams to ensure alignment with global brand playbooks and adaptation for local relevance.Enable innovation with an eye on new technologies with a testing-first mindset.What You'll Bring to the Table
Bachelor’s degree or equivalent experience.10+ years of brand media experience, preferably at a global organization.Minimum 4 years' experience in leading a diverse team.Digital savvy with a consumer-centric vision. Shows transformation thinking in the digital space.Experience leading with external agency partners.Strong leadership skills across various functions and geographies.Apparel or footwear experience is appreciated.Experience influencing and getting results in a highly matrixed environment.Strong financial awareness, and the ability to translate a strategy into a financial plan.Strong eye for business with an ability to anticipate risks and identify contingency plans to minimize business disruption.Comfort working in a highly cross-functional matrixed environment and drives a collaborative culture.Crafts a culture of innovation and change that fuels business growth.Strong leadership presence. Outstanding oral and written communication skills.Travel expectations on a quarterly basis, domestically, and any off-hour support to accommodate global calls, including key marketing moments.#LI-JS1The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.Title: Director, Global Brand MediaSalary or Pay Range: $165,000 - $175,000Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.This position is eligible to participate in a company incentive program.This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
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