Walmart
Manager, Communications- Product Marketing, Copy Manager
Walmart, San Bruno, California, United States, 94066
Position Summary:As the
Communications Manager for the Product Marketing team , you will be leading and mentoring a team of talented copywriters, working closely with cross-functional teams to create compelling copies for Walmart Marketplace. You will be responsible for overseeing and maintaining the tone and voice of our brand and ensuring that our messaging is benefit-driven and feature-focused.What you'll do:Supervise and guide a team of copywriters to produce high-quality content.Work closely with leadership, product managers, graphic designers, business owners, and other stakeholders to translate business objectives into actionable marketing messages.Oversee the creation of copy for various marketing initiatives including product launch campaigns, landing pages, lifecycle communications, blogs, case studies, and presentation decks.Ensure that all copy aligns with Walmart's marketing goals and enhances brand consistency across all marketing channels.Develop innovative content strategies that align with marketing goals.Analyze and optimize content performance to improve effectiveness.Manage multiple projects, ensuring that all work is completed on time and meets quality standards.Key Qualifications:Proven experience as a copy manager, preferably in a B2B or e-commerce environment.Exceptional writing, editing, and proofreading skills with a keen eye for detail.Strong leadership and organizational skills.Excellent collaboration and relationship-building skills.Familiarity with popular platforms such as HubSpot or WordPress.A portfolio of writing projects that demonstrate your ability to create compelling and engaging content across various formats.Minimum Qualifications:5-7 years of creative copywriting experience, with at least 2 years in a managerial role.Bachelor’s degree in an associated field or equivalent experience.A portfolio of writing projects.Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(K) match, stock purchase plan, paid maternity and parental leave, PTO multiple health plans, and much more.Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.Who We Are:Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
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Communications Manager for the Product Marketing team , you will be leading and mentoring a team of talented copywriters, working closely with cross-functional teams to create compelling copies for Walmart Marketplace. You will be responsible for overseeing and maintaining the tone and voice of our brand and ensuring that our messaging is benefit-driven and feature-focused.What you'll do:Supervise and guide a team of copywriters to produce high-quality content.Work closely with leadership, product managers, graphic designers, business owners, and other stakeholders to translate business objectives into actionable marketing messages.Oversee the creation of copy for various marketing initiatives including product launch campaigns, landing pages, lifecycle communications, blogs, case studies, and presentation decks.Ensure that all copy aligns with Walmart's marketing goals and enhances brand consistency across all marketing channels.Develop innovative content strategies that align with marketing goals.Analyze and optimize content performance to improve effectiveness.Manage multiple projects, ensuring that all work is completed on time and meets quality standards.Key Qualifications:Proven experience as a copy manager, preferably in a B2B or e-commerce environment.Exceptional writing, editing, and proofreading skills with a keen eye for detail.Strong leadership and organizational skills.Excellent collaboration and relationship-building skills.Familiarity with popular platforms such as HubSpot or WordPress.A portfolio of writing projects that demonstrate your ability to create compelling and engaging content across various formats.Minimum Qualifications:5-7 years of creative copywriting experience, with at least 2 years in a managerial role.Bachelor’s degree in an associated field or equivalent experience.A portfolio of writing projects.Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(K) match, stock purchase plan, paid maternity and parental leave, PTO multiple health plans, and much more.Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.Who We Are:Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
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